# MSP Pricing Project

**Created:** 2026-02-01
**Purpose:** Complete MSP pricing calculator, models, and templates
**Status:** Active - Fully imported from web version
**Location:** `D:\ClaudeTools\projects\msp-pricing\`

---

## Quick Start

### Run Complete Pricing Calculator
```bash
cd /d/ClaudeTools/projects/msp-pricing
python calculators/complete-pricing-calculator.py
```

### Run GPS-Only Calculator
```bash
python calculators/gps-calculator.py
```

### View Documentation
- **GPS Pricing:** `docs/gps-pricing-structure.md`
- **Web/Email Hosting:** `docs/web-email-hosting-pricing.md`
- **VoIP Pricing:** `docs/voip-pricing-structure.md`
- **HTML Price Sheets:**
  - `GPS_Price_Sheet_12.html` (4-page GPS monitoring)
  - `GPS_VoIP_Pricing.html` (4-page VoIP services)
  - `GPS_VoIP_Tier_Comparison.html` (6-page VoIP tiers)

---

## Complete Pricing Structure

### GPS Endpoint Monitoring
- **GPS-BASIC:** $19/endpoint/month - Essential protection
- **GPS-PRO:** $26/endpoint/month - Business protection ⭐ MOST POPULAR
- **GPS-ADVANCED:** $39/endpoint/month - Maximum protection
- **Equipment Pack:** $25/month (up to 10 devices)

### Support Plans
- **Essential:** $200/month (2 hrs included) - $100/hr effective
- **Standard:** $380/month (4 hrs included) - $95/hr effective ⭐ MOST POPULAR
- **Premium:** $540/month (6 hrs included) - $90/hr effective
- **Priority:** $850/month (10 hrs included) - $85/hr effective

### Block Time (Non-Expiring)
- **10 hours:** $1,500 ($150/hr)
- **20 hours:** $2,600 ($130/hr)
- **30 hours:** $3,000 ($100/hr)

### Web Hosting
- **Starter:** $15/month (5GB, 1 website)
- **Business:** $35/month (25GB, 5 websites) ⭐ MOST POPULAR
- **Commerce:** $65/month (50GB, unlimited websites)

### Email Hosting

**WHM Email (IMAP/POP):**
- **Base:** $2/mailbox/month (5GB included)
- **Storage:** +$2 per 5GB block
- **Pre-configured:**
  - 5GB: $2/month
  - 10GB: $4/month
  - 25GB: $10/month
  - 50GB: $20/month

**Microsoft 365:**
- **Business Basic:** $7/user/month
- **Business Standard:** $14/user/month ⭐ MOST POPULAR
- **Business Premium:** $24/user/month
- **Exchange Online:** $5/user/month

**Email Security Add-on:**
- **MailProtector/INKY:** $3/mailbox/month (recommended for all WHM email)

### VoIP Services (GPS-Voice)

**GPS-Voice Basic:** $22/user/month
- Unlimited US & Canada calling
- 1 local phone number (DID)
- E911 emergency services
- Voicemail with email delivery
- Mobile & desktop softphone apps
- Auto-attendant & call routing

**GPS-Voice Standard:** $28/user/month ⭐ MOST POPULAR
- All GPS-Voice Basic features, PLUS:
- Voicemail transcription
- Ring groups & call queues
- Desk phone support

**GPS-Voice Pro:** $35/user/month
- All GPS-Voice Standard features, PLUS:
- SMS text messaging
- Call recording
- 2 phone numbers
- Advanced call analytics
- CRM integration ready

**GPS-Voice Call Center:** $55/user/month
- All GPS-Voice Pro features, PLUS:
- Call center seat (ACD, queue management)
- Real-time dashboards
- Supervisor tools (listen, whisper, barge)
- Skills-based routing
- Detailed agent analytics

**VoIP Add-Ons:**
- Additional DID: $2.50/month
- Toll-Free Number: $4.95/month
- SMS Messaging: $4/month
- Voicemail Transcription: $3/month
- MS Teams Integration: $8/month
- Digital Fax: $12/month

**Phone Hardware (One-Time):**
- Basic Desk Phone (T53W): $219
- Business Desk Phone (T54W): $279
- Executive Desk Phone (T57W): $359
- Conference Phone (CP920): $599
- Wireless Headset (WH62): $159
- Cordless Phone (W73P): $199

---

## Directory Structure

```
msp-pricing/
├── GPS_Price_Sheet_12.html            # 4-page GPS monitoring pricing
├── GPS_VoIP_Pricing.html              # 4-page VoIP services pricing
├── GPS_VoIP_Tier_Comparison.html      # 6-page VoIP tier comparison
├── docs/
│   ├── gps-pricing-structure.md       # GPS pricing data
│   ├── web-email-hosting-pricing.md   # Web/email pricing data
│   └── voip-pricing-structure.md      # VoIP pricing data
├── calculators/
│   ├── gps-calculator.py              # GPS-only calculator
│   └── complete-pricing-calculator.py # Full pricing calculator
├── templates/                          # Quote templates (TBD)
├── session-logs/
│   └── 2026-02-01-project-import.md   # Import session log
└── README.md                           # This file
```

---

## Common Pricing Scenarios

### Small Office (10 endpoints + Website + 5 WHM email)
**GPS-Pro + Business Hosting + WHM Email + Standard Support**
```
GPS-Pro (10 × $26)                    $260
Equipment Pack                         $25
Standard Support (4 hrs)              $380
Business Hosting                       $35
WHM Email 10GB (5 × $4)               $20
Email Security (5 × $3)                $15
----------------------------------------
MONTHLY TOTAL:                        $735
ANNUAL TOTAL:                       $8,820
```

### Modern Business (22 endpoints + Website + 15 M365)
**GPS-Pro + Business Hosting + M365 Standard + Premium Support**
```
GPS-Pro (22 × $26)                    $572
Premium Support (6 hrs)               $540
Business Hosting                       $35
M365 Business Standard (15 × $14)    $210
----------------------------------------
MONTHLY TOTAL:                      $1,357
ANNUAL TOTAL:                      $16,284
```

### E-Commerce (42 endpoints + Commerce + 20 M365 + Add-ons)
**GPS-Pro + Commerce Hosting + M365 + Priority Support + IP**
```
GPS-Pro (42 × $26)                  $1,092
Priority Support (10 hrs)             $850
Commerce Hosting                       $65
M365 Business Standard (20 × $14)    $280
Dedicated IP                            $5
Premium SSL                             $6
----------------------------------------
MONTHLY TOTAL:                      $2,298
ANNUAL TOTAL:                      $27,576
```

### Web & Email Only (No GPS)
**Business Hosting + 8 WHM Email**
```
Business Hosting                       $35
WHM Email 10GB (8 × $4)               $32
Email Security (8 × $3)                $24
----------------------------------------
MONTHLY TOTAL:                         $91
ANNUAL TOTAL:                       $1,092
```

### Complete Solution (15 endpoints + Website + Email + VoIP)
**GPS-Pro + Business Hosting + VoIP + Premium Support**
```
GPS-Pro (15 × $26)                    $390
Premium Support (6 hrs)               $540
Business Hosting                       $35
GPS-Voice Standard (15 × $28)        $420
Toll-Free Number                      $4.95
----------------------------------------
MONTHLY TOTAL:                      $1,389.95
ANNUAL TOTAL:                      $16,679.40
```

**Hardware (One-Time):**
```
Basic Desk Phones (15 × $219)       $3,285
```

---

## Calculator Usage

### Python API

```python
from calculators.complete_pricing_calculator import (
    calculate_complete_quote,
    print_complete_quote
)

# Calculate custom quote
quote = calculate_complete_quote(
    # GPS
    gps_endpoints=15,
    gps_tier='pro',
    equipment_devices=5,
    support_plan='standard',

    # Web
    web_hosting_tier='business',

    # Email
    email_type='whm',  # or 'm365'
    email_users=10,
    whm_storage_gb=10,
    whm_security=True,

    # Add-ons
    dedicated_ip=False
)

print_complete_quote(quote)
```

### Individual Calculators

```python
# GPS only
from calculators.gps_calculator import calculate_gps_quote
quote = calculate_gps_quote(
    endpoints=10,
    tier='pro',
    support_plan='standard'
)

# WHM Email
from calculators.complete_pricing_calculator import calculate_whm_email
email = calculate_whm_email(
    mailboxes=5,
    storage_gb_per_mailbox=10,
    include_security=True
)

# M365 Email
from calculators.complete_pricing_calculator import calculate_m365_email
m365 = calculate_m365_email(users=10, plan='standard')

# Web Hosting
from calculators.complete_pricing_calculator import calculate_web_hosting
web = calculate_web_hosting(tier='business', extra_storage_gb=20)
```

---

## Key Features

✓ **GPS Endpoint Monitoring** - 3 tiers with equipment pack option
✓ **Flexible Support Plans** - 2-10 hours included, $85-100/hr effective
✓ **Non-Expiring Block Time** - Project hours that never expire
✓ **Web Hosting** - 3 tiers from starter to e-commerce
✓ **Dual Email Options** - Budget WHM or full M365
✓ **Email Security** - MailProtector/INKY add-on
✓ **VoIP Services** - 4 tiers from basic to call center ($22-55/user)
✓ **Unified Communications** - Voice, SMS, fax, video conferencing
✓ **Phone Hardware** - Professional desk phones and accessories
✓ **Predictable Monthly Costs** - No surprise bills
✓ **Per-Endpoint Pricing** - Scales with business size
✓ **Equipment Monitoring** - Extend coverage to network gear
✓ **Complete IT Solution** - Monitoring + Hosting + Communications

---

## Pricing Philosophy

### GPS (Guru Protection Services)
**Goal:** Enterprise-grade security at small business prices
- Predictable monthly monitoring per endpoint
- Support hours bundled for predictability
- Block time for projects and overages

### Web/Email Hosting
**Goal:** Managed specialty hosting with personal service
- Budget-friendly WHM email for IMAP/POP users
- M365 for collaboration and compliance needs
- Fair storage pricing with no "gotcha" fees

### VoIP Services (GPS-Voice)
**Goal:** Enterprise phone systems without enterprise prices
- Professional features at every tier
- Support covered under existing GPS plans
- No hidden fees or usage surprises
- White-label OIT platform with 68-76% margins
- Free number porting for GPS clients
- Hardware configured and ready to use

### Storage Overages
**WHM Email Storage Policy:**
- Hard quota per mailbox (not pooled)
- Mail continues to deliver over quota (customer-friendly)
- Notifications when approaching/exceeding quota
- $2 per 5GB block ($0.40/GB effective)

**Migration Strategy for Legacy "Unlimited" Clients:**
- 60-90 day notice before billing changes
- One-time mailbox cleanup service offered
- Suggest M365 migration for heavy users (200+ GB)
- Transparent reporting on current usage

---

## National Pricing Comparisons

### Our Position vs. Market

**Hourly Labor:**
- ACG Rate: $130-165/hour (full rate)
- GPS Support: $85-100/hour (effective rate on plans)
- Market: $60-120/hour (agencies), $45/hour (freelancers)
- **Result:** Competitive with professional MSPs, excellent value on support plans

**Web Hosting:**
- ACG: $15-65/month (managed)
- Market: $3-30/month (shared), $20-100/month (VPS)
- **Result:** Premium managed service, competitive with specialty hosts

**Email Hosting:**
- ACG WHM: $2-20/month (5-50GB)
- ACG M365: $7-24/user (standard Microsoft pricing)
- Market: $2-12/month (basic), $7-30/month (M365)
- **Result:** Budget option (WHM) + enterprise option (M365)

**VoIP Services:**
- ACG GPS-Voice: $22-55/user (4 tiers)
- Market Basic: $10-20/user
- Market Mid-Range: $20-35/user
- Market Advanced/Enterprise: $35-50+/user
- **Result:** Competitive mid-market pricing with excellent margins (68-76%)

**Web Development:**
- ACG: $130-165/hour
- Market: $45-120/hour (varies widely)
- Small business site: $5,000-20,000
- **Result:** Professional MSP pricing

---

## TODO / Future Enhancements

### Templates
- [ ] Create quote templates (Word/PDF)
- [ ] Build proposal templates with ROI data
- [ ] Create service agreement templates

### Calculators
- [ ] Competitor comparison calculator
- [ ] ROI calculator (cost of breach, downtime costs)
- [ ] Internal margin calculator
- [ ] Customer-facing web calculator (React/Vue)

### Marketing Materials
- [ ] Cost-of-breach calculator for security justification
- [ ] TCO comparison (DIY vs managed)
- [ ] Case studies with pricing examples

### Integration
- [ ] Connect to ClaudeTools API
- [ ] Auto-generate quotes in database
- [ ] QuickBooks integration for billing
- [ ] CRM integration (Syncro/Autotask)

---

## Resources

### Contact
- **Phone:** 520.304.8300
- **Email:** mike@azcomputerguru.com
- **Website:** azcomputerguru.com
- **Address:** 7437 E. 22nd St, Tucson, AZ 85710

### Documentation
- National pricing research (see session logs)
- Industry recommendations by vertical
- Migration strategies for legacy clients
- Email security platform comparison

---

## Project History

**2026-02-01:** Project created and fully imported from web version
- GPS pricing structure documented
- Web/email hosting pricing added
- VoIP pricing imported (GPS-Voice 4 tiers, $22-55/user)
- Python calculators created
- National pricing research compiled
- HTML price sheets created (GPS, VoIP Pricing, VoIP Tier Comparison)
- Session logs initiated
- 10DLC SMS fees clarified with OIT (no additional charges)

---

**Last Updated:** 2026-02-01
**Protecting Tucson Businesses Since 2001**
