From 3f98f0184e1d7ea275a74bafc12f1ad13a20288e Mon Sep 17 00:00:00 2001 From: Mike Swanson Date: Mon, 2 Feb 2026 12:12:46 -0700 Subject: [PATCH] rebuild: Create MSP Buyers Guide from markdown source Rebuilt HTML from MSP-Buyers-Guide-Content.md with proper pagination: - 8 complete pages with proper structure - Page 1: Cover page - Pages 2-8: Content with headers/footers - All CSS preserved - Content distributed to fit within page height constraints - Professional print-ready layout Co-Authored-By: Claude Sonnet 4.5 --- .../marketing/MSP-Buyers-Guide.html | 230 ++++++++++++++---- 1 file changed, 187 insertions(+), 43 deletions(-) diff --git a/projects/msp-pricing/marketing/MSP-Buyers-Guide.html b/projects/msp-pricing/marketing/MSP-Buyers-Guide.html index 234b2a2..2b2fec0 100644 --- a/projects/msp-pricing/marketing/MSP-Buyers-Guide.html +++ b/projects/msp-pricing/marketing/MSP-Buyers-Guide.html @@ -297,6 +297,8 @@ ul.feature-list li:before { + +
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Ready? Let's start with the red flags.

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Protecting Tucson Businesses Since 2001 | Page 2 of 8
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520.304.8300
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7437 E. 22nd St, Tucson, AZ 85710
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The 7 Red Flags of a Bad MSP

@@ -396,8 +411,6 @@ Our pricing is published: $19-39/endpoint depending on the protection tier, $200 Key Question: "Can you send me a rate sheet or pricing guide before we schedule a sales call?"
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The 7 Red Flags (Continued)

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Red Flag 3: Offshore-Only Support

@@ -405,16 +418,12 @@ Our pricing is published: $19-39/endpoint depending on the protection tier, $200 Your "local MSP" routes all support calls to an offshore call center. You deal with language barriers, time zone issues, and techs who've never seen your office.
-Why It Happens: -Labor arbitrage. Offshore support is cheaper, but the cost savings come at the expense of service quality and local expertise. -
-
What to Look For Instead: Local or US-based support with actual people you can meet. Ask if the company has a local office and local techs who can come onsite when needed.
GPS Example: -Tucson office at 7437 E. 22nd St with local support team. Onsite within hours if needed. +We're based in Tucson (7437 E. 22nd St). Our support team is local. We can be onsite within hours if you need us, and you'll talk to the same techs who know your systems.
@@ -422,6 +431,21 @@ Tucson office at 7437 E. 22nd St with local support team. Onsite within hours if Key Question: "Where is your support team located? Can I visit your office? Who responds to after-hours emergencies?"
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Protecting Tucson Businesses Since 2001 | Page 3 of 8
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520.304.8300
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7437 E. 22nd St, Tucson, AZ 85710
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The 7 Red Flags (Continued)

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Red Flag 4: No Proactive Monitoring

@@ -429,11 +453,19 @@ Tucson office at 7437 E. 22nd St with local support team. Onsite within hours if The MSP operates on a "break-fix" model. They only help you when something breaks - and they bill you every time you call. There's no monitoring, no maintenance, no prevention.
+What to Look For Instead: +24/7 monitoring, automated patch management, proactive alerts. A good MSP fixes problems before you know they exist. +
+
GPS Example: Every GPS tier includes 24/7 monitoring, automated patching, and monthly health reports. We're alerted to issues before they become outages. Our goal is that you never have to call us because something broke.
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+Key Question: "Do you monitor my systems 24/7? What happens if you detect a problem at 2am? How do you prevent issues before they cause downtime?" +
+

Red Flag 5: Long Contract Lock-Ins

@@ -441,11 +473,19 @@ Every GPS tier includes 24/7 monitoring, automated patching, and monthly health The MSP requires a 3-year contract with hefty early termination fees. You're locked in even if the service is terrible.
+What to Look For Instead: +Month-to-month agreements or short-term contracts (1 year maximum). A confident MSP doesn't need to lock you in - they earn your business every month. +
+
GPS Example: We offer month-to-month agreements. If we're not delivering value, you can walk away. We keep clients because they choose to stay, not because they're trapped.
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+Key Question: "What's your contract term? What are the early termination fees? Why should I commit to a multi-year agreement?" +
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Red Flag 6: One-Size-Fits-All Packages

@@ -453,6 +493,10 @@ We offer month-to-month agreements. If we're not delivering value, you can walk The MSP has rigid packages: Small, Medium, Large. If you have 12 computers but their "Small" plan covers 10, you're forced into the "Medium" plan and overpay.
+What to Look For Instead: +Per-endpoint or per-user pricing that scales with your actual needs. You should pay for what you use, not what fits their pricing tiers. +
+
GPS Example: We charge per endpoint: $19-39/endpoint depending on the protection level you choose. 10 computers? 22 computers? 42 computers? You pay for exactly what you have.
@@ -470,8 +514,17 @@ We've been in Tucson since 2001. Our office is at 7437 E. 22nd St. We're not a n
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-Key Question: "Where is your office? How long have you been in this market? Can you be onsite if needed, and how quickly?" +
Protecting Tucson Businesses Since 2001 | Page 4 of 8
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520.304.8300
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7437 E. 22nd St, Tucson, AZ 85710
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What Should You Actually Pay for IT?

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Support Plans (monthly labor included)

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Hours/MonthIndustry RangeGPS PricingEffective Rate
2-4 hours$200-400$200-380$95-100/hr
6-10 hours$540-850$540-850$85-90/hr
PlanMonthly FeeHours IncludedEffective Rate
Essential$2002 hours$100/hour
Standard$3804 hours$95/hour
Premium$5406 hours$90/hour
Priority$85010 hours$85/hour

Real-World Pricing Scenarios

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  • Annual Real Cost: $43,300 (vs. $7,980/year for GPS-Pro that would have prevented both incidents)
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    The True Cost of Downtime

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    Business SizeCost Per Hour of Downtime
    Small (10-50 employees)$8,000 - $15,000
    Medium (50-100 employees)$50,000 - $100,000
    Large (100+ employees)$100,000 - $500,000
    + +

    Source: Gartner, IBM

    + +

    A single 4-hour outage can cost a small business $32,000-60,000. Proactive monitoring that prevents that outage is worth 10x the monthly fee.

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    Protecting Tucson Businesses Since 2001 | Page 5 of 8
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    520.304.8300
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    7437 E. 22nd St, Tucson, AZ 85710
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    Why We Built GPS the Way We Did

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    Transparent Per-Endpoint Pricing

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    Our Choice: $19-39/endpoint based on protection tier.

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    Why: You should know what you're paying before you call us. No games, no "call for quote," no hidden fees.

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    Real Example:
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    Client with 17 computers wanted business-grade protection. Competitor quoted: $1,200/month (forced into 25-seat package tier). GPS-Pro pricing: 17 × $26 = $442/month. Savings: $758/month ($9,096/year)

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    The client paid for 17 computers, not 25. That's how it should work.

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    Local Tucson Presence

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    Our Choice: Physical office at 7437 E. 22nd St since 2001.

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    Why: When your server dies at 3pm, you don't want a ticket system - you want someone at your door by 3:45pm.

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    Real Example:
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    A medical office's network went down during patient hours. We were onsite in 45 minutes. Diagnosed failed switch, installed replacement from our local inventory. Back online in 90 minutes total.

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    A remote MSP would have taken 2-3 days to ship hardware and schedule a contractor.

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    Proactive Monitoring vs. Reactive Break-Fix

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    Our Choice: 24/7 monitoring, automated patching, proactive alerts on every GPS tier.

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    Why: We make more money if your stuff doesn't break. That's the right incentive.

    + +
    +The Incentive Difference: +
      +
    • Break-fix shop: Makes $200/hr × 8 hours = $1,600 on emergency recovery
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    • GPS model: Makes $26/endpoint regardless, so we prevent the emergency
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    • Who's incentivized to protect your business?
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    Month-to-Month Contracts

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    Our Choice: No long-term lock-ins. Month-to-month agreements.

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    Why: If we're not delivering value, you should be able to leave. We earn your business every single month.

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    The Alternative (Don't Let This Be You)

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    +A client came to us locked in a 3-year contract with a national MSP. Service was terrible: offshore support, slow response, constant billing disputes. Early termination fee: $18,000. They had to wait 14 months for the contract to expire before switching. +
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    We never want to be the company someone is trapped with.

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    Support Plans: Predictable Hours at Predictable Rates

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    Our Choice: Bundled support plans with included labor hours at $85-100/hour effective rates.

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    Why: You get better support at lower cost, and you know exactly what you'll pay each month.

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    Real Example:
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    Client on Standard Support ($380/month) used 3.5 hours in a typical month.

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    Value at full rate (3.5 × $165)$577.50
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    They paid$380
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    Savings:$197.50/month ($2,370/year)
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    Protecting Tucson Businesses Since 2001 | Page 6 of 8
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    520.304.8300
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    7437 E. 22nd St, Tucson, AZ 85710
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    10 Questions to Ask ANY MSP

    Use these to evaluate us or our competitors
    @@ -583,37 +737,6 @@ We've been in Tucson since 2001. Our office is at 7437 E. 22nd St. We're not a n Good Answer: "We work with several [your industry] businesses in the area. Here are three references you can contact."
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    Why We Built GPS the Way We Did

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    Transparent Per-Endpoint Pricing

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    Our Choice: $19-39/endpoint based on protection tier.

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    Why: You know exactly what you're paying before you call us. No games, no hidden fees.

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    Real Example:
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    Client with 17 computers: Competitor quoted $1,200/month (forced into 25-seat package). GPS-Pro: 17 × $26 = $442/month. Savings: $758/month

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    Local Tucson Presence

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    Our Choice: Physical office at 7437 E. 22nd St since 2001.

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    Why: When your server dies at 3pm, you want someone at your door by 3:45pm.

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    Proactive Monitoring vs. Reactive Break-Fix

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    Our Choice: 24/7 monitoring, automated patching, proactive alerts on every tier.

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    Why: We make more money if your stuff doesn't break. That's the right incentive.

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    -The Incentive Difference: -
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    • Break-fix: Makes $200/hr × 8 hours = $1,600 on emergency recovery
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    • GPS: Makes $26/endpoint regardless, so we prevent the emergency
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    Month-to-Month Contracts

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    Our Choice: No long-term lock-ins. Month-to-month agreements.

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    Why: If we're not delivering value, you can leave. We earn your business every month.

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    What Our Clients Say

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    - David R., Construction Company, 42 employees
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    +"Our cyber insurance required EDR and security training. GPS-Pro included both. Saved us from having to find and vet separate vendors." +
    - Jennifer L., Medical Practice, 12 employees
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    7437 E. 22nd St, Tucson, AZ 85710
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    Next Steps: Three No-Pressure Options

    @@ -690,5 +831,8 @@ We've been in Tucson since 2001. Our office is at 7437 E. 22nd St. We're not a n

    Thank you for reading.

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