feat(msp-pricing): Add Priority 1 marketing collateral

- Create MSP Buyer's Guide (8 pages, 29KB HTML)
  - Educational framework for evaluating MSPs
  - 7 red flags of bad MSPs with GPS positioning
  - Price vs value analysis with real costs
  - 10 questions to ask any MSP
  - Client testimonials and next steps

- Create Service Overview One-Pager (2 pages, 25KB HTML)
  - GPS monitoring tiers comparison
  - Complete IT services pricing (web, email, VoIP)
  - Quick reference for prospect meetings
  - Front/back design for easy printing

- Both files match Desert Brutalism design system
- Print-ready with proper page breaks and margins
- Use actual GPS pricing from documentation
- Total first-year ROI projection: 400-2,500%

Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
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2026-02-01 16:59:56 -07:00
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# Service Overview One-Pager Content
**Created:** 2026-02-01
**Purpose:** Complete front/back one-page quick reference sheet
**Format:** Print-ready content for 8.5x11 two-sided design
---
# FRONT SIDE: GPS PROTECTION SERVICES
## Comprehensive IT Security & Support
**Protecting Tucson Businesses Since 2001**
---
### ENDPOINT MONITORING PLANS - Choose Your Protection Level
| GPS-BASIC | GPS-PRO [MOST POPULAR] | GPS-ADVANCED |
|-----------|------------------------|--------------|
| **$19/endpoint/month** | **$26/endpoint/month** | **$39/endpoint/month** |
| **Essential Protection** | **Business Protection** | **Maximum Protection** |
| | | |
| **Includes:** | **Everything in BASIC, PLUS:** | **Everything in PRO, PLUS:** |
| - 24/7 system monitoring | - Advanced EDR threat detection | - Advanced threat intelligence |
| - Automated patch management | - Email security & anti-phishing | - Ransomware rollback |
| - Remote management | - Dark web credential monitoring | - Compliance tools (HIPAA, PCI-DSS) |
| - Endpoint antivirus | - Monthly security training | - Priority incident response |
| - Monthly health reports | - Cloud monitoring (M365/Google) | - Enhanced SaaS backup |
| | | |
| **Best For:** | **Best For:** | **Best For:** |
| Small businesses with | Businesses handling customer data, | Healthcare, legal, financial, |
| straightforward IT needs | requiring cyber insurance | businesses with sensitive data |
---
### GPS-EQUIPMENT MONITORING PACK
**$25/month** (up to 10 devices) + $3 per additional device
**Covers:** Routers, switches, firewalls, printers, scanners, NAS, cameras, network equipment
**Includes:** Uptime monitoring, alerting, eligible for Support Plan hours, monthly health reports
---
### SUPPORT PLANS - Bundled Labor Hours
| Plan | Monthly Price | Hours Included | Effective Rate | Response Time | Best For |
|------|--------------|----------------|----------------|---------------|----------|
| **Essential** | $200 | 2 hrs | $100/hr | Next business day | Minimal IT issues |
| **Standard** [MOST POPULAR] | $380 | 4 hrs | $95/hr | 8-hour guarantee | Regular IT needs |
| **Premium** | $540 | 6 hrs | $90/hr | 4-hour guarantee | Technology-dependent operations |
| **Priority** | $850 | 10 hrs | $85/hr | 2-hour guarantee, 24/7 | Mission-critical operations |
**All Support Plans Include:**
- Email & phone support
- Covers GPS-enrolled endpoints and equipment
- Professional, friendly service
- Single point of contact
---
### PREPAID BLOCK TIME - Non-Expiring Project Hours
Perfect for one-time projects, seasonal needs, or supplementing your Support Plan
| 10 Hours | 20 Hours | 30 Hours |
|----------|----------|----------|
| **$1,500** | **$2,600** | **$3,000** |
| $150/hour | $130/hour | $100/hour |
| Never expires | Never expires | Never expires |
**Available to anyone - Use for any device or service**
---
### QUICK PRICING EXAMPLES
**Small Office (10 endpoints):**
- GPS-Pro (10 x $26) = $260
- Equipment Pack = $25
- Standard Support (4 hrs) = $380
- **TOTAL: $665/month**
**Growing Business (22 endpoints):**
- GPS-Pro (22 x $26) = $572
- Premium Support (6 hrs) = $540
- **TOTAL: $1,112/month**
**Established Company (42 endpoints):**
- GPS-Pro (42 x $26) = $1,092
- Priority Support (10 hrs) = $850
- **TOTAL: $1,942/month**
---
### NEW CLIENT SPECIAL OFFER
**Sign up within 30 days:**
- [CHECKMARK] Waived setup fees
- [CHECKMARK] First month 50% off support plans
- [CHECKMARK] Free security assessment ($500 value)
---
### CONTACT US TODAY
**Phone:** 520.304.8300
**Email:** mike@azcomputerguru.com
**Website:** azcomputerguru.com
**Address:** 7437 E. 22nd St, Tucson, AZ 85710
---
---
# BACK SIDE: COMPLETE IT SERVICES
## Everything Your Business Needs
**Protecting Tucson Businesses Since 2001**
---
### WEB HOSTING - Fast, Secure, Managed
| Starter | Business [MOST POPULAR] | Commerce |
|---------|------------------------|----------|
| **$15/month** | **$35/month** | **$65/month** |
| 5GB storage | 25GB storage | 50GB storage |
| 1 website | 5 websites | Unlimited websites |
| Free SSL | WordPress optimized | E-commerce optimized |
| Daily backups | Staging environment | Dedicated IP included |
| cPanel access | Performance optimization | PCI compliance tools |
| Email accounts | Priority support | Priority 24/7 support |
| **Best for:** Personal sites, | **Best for:** Growing businesses, | **Best for:** Online stores, |
| portfolios, landing pages | multiple projects | high-traffic sites |
---
### EMAIL HOSTING - Budget-Friendly or Enterprise
**WHM Email (IMAP/POP) - Budget Option**
- **From $2/mailbox/month** (5GB included)
- Additional storage: $2 per 5GB block
- IMAP/POP3/SMTP access, webmail interface
- Works with Outlook, Thunderbird, mobile apps
- Daily backups, basic spam filtering
- **Recommended:** Add Email Security ($3/mailbox/month)
**Pre-Configured WHM Packages:**
- 5GB: $2/month | 10GB: $4/month | 25GB: $10/month | 50GB: $20/month
**Microsoft 365 - Enterprise Collaboration**
- **Business Basic:** $7/user/month (50GB, web/mobile apps, Teams, OneDrive)
- **Business Standard [MOST POPULAR]:** $14/user/month (Desktop Office apps, full suite)
- **Business Premium:** $24/user/month (Advanced security & compliance)
- **Exchange Online:** $5/user/month (Email only, no Office apps)
**Email Security Add-On:** $3/mailbox/month (Anti-phishing, spam filtering, DLP)
---
### VOIP SERVICES - GPS-Voice Business Phone Systems
| GPS-Voice Basic | GPS-Voice Standard [MOST POPULAR] | GPS-Voice Pro | GPS-Voice Call Center |
|----------------|-----------------------------------|---------------|---------------------|
| **$22/user/month** | **$28/user/month** | **$35/user/month** | **$55/user/month** |
| **Essential Communications** | **Business Communications** | **Advanced Communications** | **Full Contact Center** |
| | | | |
| **Includes:** | **Everything in Basic, PLUS:** | **Everything in Standard, PLUS:** | **Everything in Pro, PLUS:** |
| - Unlimited US/Canada calling | - Voicemail transcription | - SMS text messaging | - Call center seat (ACD) |
| - 1 local phone number | - Ring groups & call queues | - Call recording | - Real-time dashboards |
| - E911 emergency services | - Desk phone support | - 2 phone numbers | - Supervisor tools |
| - Voicemail w/ email delivery | - Professional hold experience | - Advanced analytics | - Skills-based routing |
| - Mobile & desktop apps | | - CRM integration ready | - Agent analytics |
| - Auto-attendant | | | |
| | | | |
| **Best for:** Small offices, | **Best for:** Growing businesses, | **Best for:** Sales teams, | **Best for:** Customer service |
| remote workers | customer-facing teams | legal offices | teams, help desks |
**VoIP Add-Ons:**
- Additional Phone Number: $2.50/month | Toll-Free Number: $4.95/month
- SMS Messaging: $4/month | Voicemail Transcription: $3/month
- MS Teams Integration: $8/month | Digital Fax: $12/month
**Phone Hardware (One-Time Purchase):**
- Basic Desk Phone (T53W): $219 | Business Desk Phone (T54W): $279
- Executive Desk Phone (T57W): $359 | Conference Phone (CP920): $599
- Wireless Headset (WH62): $159 | Cordless Phone (W73P): $199
**Special for GPS Clients:** Free number porting + 50% off first month VoIP
---
### WHY CHOOSE GPS (GURU PROTECTION SERVICES)?
1. **LOCAL EXPERTISE** - Tucson-based team that knows your business and responds quickly
2. **PREDICTABLE PRICING** - Fixed monthly costs, no surprise bills or hidden fees
3. **COMPREHENSIVE PROTECTION** - From endpoints to cloud, we monitor everything
4. **PERSONAL SERVICE** - You get a real person, not a ticket queue
5. **PROVEN TRACK RECORD** - Protecting Tucson businesses for over 20 years
6. **ALL-IN-ONE SOLUTION** - Security + Hosting + Communications from one trusted partner
---
### COMPLETE IT SOLUTION EXAMPLE
**15-User Business with Website, Email & VoIP:**
```
GPS-Pro Monitoring (15 x $26) $390
Premium Support (6 hrs included) $540
Business Web Hosting $35
GPS-Voice Standard (15 x $28) $420
Toll-Free Number $4.95
------------------------------------------------
MONTHLY TOTAL: $1,389.95
ANNUAL TOTAL: $16,679.40
```
**One-Time Hardware:** Basic Desk Phones (15 x $219) = $3,285
---
### INDUSTRY-SPECIFIC SOLUTIONS
- **Healthcare:** HIPAA-compliant monitoring, secure messaging, encrypted storage
- **Legal:** Secure document sharing, call recording, compliance reporting
- **Financial:** Advanced security, fraud detection, regulatory compliance
- **Retail:** POS system monitoring, inventory integration, e-commerce hosting
- **Professional Services:** Client portals, project collaboration, VoIP with CRM
---
### GET STARTED IN 3 EASY STEPS
**1. FREE CONSULTATION**
Call 520.304.8300 for a no-obligation assessment of your IT needs
**2. CUSTOM PROPOSAL**
We'll design a solution that fits your business and budget
**3. SEAMLESS SETUP**
We handle everything - migration, training, testing, go-live support
---
### CONTACT US TODAY
**Phone:** 520.304.8300
**Email:** mike@azcomputerguru.com
**Website:** azcomputerguru.com
**Office:** 7437 E. 22nd St, Tucson, AZ 85710
**Hours:** Monday-Friday 8:00 AM - 5:00 PM MST
**Emergency Support:** 24/7 for Priority Support clients
---
### OUR COMMITMENT TO YOU
[CHECKMARK] Fast response times (2-24 hours depending on plan)
[CHECKMARK] Proactive monitoring prevents problems before they happen
[CHECKMARK] Transparent pricing with no hidden fees
[CHECKMARK] Local support team that knows Tucson businesses
[CHECKMARK] 20+ years protecting Arizona companies
---
**PROTECTING TUCSON BUSINESSES SINCE 2001**
**Arizona Computer Guru (ACG) / GPS (Guru Protection Services)**
**azcomputerguru.com | 520.304.8300**