feat(msp-pricing): Add Priority 1 marketing collateral

- Create MSP Buyer's Guide (8 pages, 29KB HTML) - Educational framework for evaluating MSPs - 7 red flags of bad MSPs with GPS positioning - Price vs value analysis with real costs - 10 questions to ask any MSP - Client testimonials and next steps - Create Service Overview One-Pager (2 pages, 25KB HTML) - GPS monitoring tiers comparison - Complete IT services pricing (web, email, VoIP) - Quick reference for prospect meetings - Front/back design for easy printing - Both files match Desert Brutalism design system - Print-ready with proper page breaks and margins - Use actual GPS pricing from documentation - Total first-year ROI projection: 400-2,500% Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
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 # The Arizona Business Owner's Guide to Choosing an MSP
 **How to Avoid Costly Mistakes and Find the Right IT Partner**
 *Not a sales pitch - a framework for evaluating ANY MSP*
 ---
 *Arizona Computer Guru - Protecting Tucson Businesses Since 2001*
 ---
 ## PAGE 1: COVER PAGE
 [DESIGN NOTE: Full-page cover with professional imagery - Arizona desert landscape or Tucson skyline]
 # The Arizona Business Owner's Guide to Choosing an MSP
 **How to Avoid Costly Mistakes and Find the Right IT Partner**
 ---
 **Not a sales pitch.**
 This is a framework for evaluating ANY managed service provider - including us, our competitors, or that company your brother-in-law recommended.
 Inside you'll find:
 - The 7 red flags of a bad MSP (with real examples)
 - Industry pricing benchmarks (actual numbers, not ranges)
 - Questions to ask before you sign anything
 - How to calculate the true cost of "cheap" IT
 ---
 **Arizona Computer Guru**
 7437 E. 22nd St, Tucson, AZ 85710
 520.304.8300 | azcomputerguru.com
 *Protecting Tucson Businesses Since 2001*
 ---
 ## PAGE 2: WHO THIS GUIDE IS FOR
 ### Is This Guide For You?
 You should read this guide if:
 - [ ] You're comparing MSP quotes and the prices vary wildly
 - [ ] You've been burned by an IT company that over-promised and under-delivered
 - [ ] Your current IT provider keeps hitting you with surprise charges
 - [ ] You're tired of calling your IT company only to get voicemail or offshore support
 - [ ] You need cyber insurance but your IT setup doesn't meet the requirements
 - [ ] You've been quoted "unlimited support" and wonder what the catch is
 - [ ] You're stuck in a long contract with an MSP you'd like to fire
 - [ ] You don't know what you should be paying for IT services
 If you checked ANY of these boxes, keep reading.
 ---
 ### What You'll Learn
 By the end of this guide, you'll know:
 **How to spot a bad MSP** - The 7 warning signs that separate professional IT companies from the cowboys. These apply whether you're evaluating us or someone else.
 **What IT services actually cost** - Industry benchmarks for endpoint monitoring, support plans, and cloud services. Real numbers from real MSPs.
 **The right questions to ask** - 10 questions that will reveal whether an MSP is proactive or reactive, transparent or hiding fees, local or offshore.
 **How to calculate ROI** - Why the cheapest option often costs you more in downtime, security incidents, and lost productivity.
 ---
 ### Our Promise
 **This isn't a sales pitch.**
 We're going to give you the tools to evaluate ANY MSP - including our competitors. We'll share our actual pricing, our philosophy, and even the questions you should ask to vet us.
 Why? Because we believe transparency wins in the long run. The right fit matters more than the hard sell.
 **You might not choose us.** And that's okay. But you'll make a better decision because you read this guide.
 Ready? Let's start with the red flags.
 ---
 ## PAGE 3-4: THE 7 RED FLAGS OF A BAD MSP
 ### Red Flag 1: "Unlimited Support" Promises
 **The Problem:**
 An MSP promises "unlimited support" for a flat monthly fee. It sounds great - until you need them.
 **Why It Happens:**
 "Unlimited" is a marketing term designed to win the sale. But in practice, these companies manage costs by making support inconvenient: slow response times, offshore call centers, artificial barriers to service.
 **What to Look For Instead:**
 Transparent pricing with clearly defined service levels. A good MSP will tell you exactly what's included, what the response times are, and what happens when you exceed your plan.
 **GPS Example:**
 Our Standard Support Plan includes 4 hours of labor per month at $380 ($95/hour effective rate). You know exactly what you're getting. Need more? You can add non-expiring block time at $100-150/hour. No surprises.
 **Key Question:**
 "What happens when I use all my included hours? What's the overage rate and response time?"
 ---
 ### Red Flag 2: Hidden Pricing and "Call for Quote"
 **The Problem:**
 The MSP won't publish pricing on their website. Everything is "call for a custom quote." You can't comparison shop because you don't know what anything costs.
 **Why It Happens:**
 Sales-driven MSPs use pricing opacity to maximize what they can charge each customer. They're betting you won't shop around if the process is painful enough.
 **What to Look For Instead:**
 Published pricing or clear pricing structures. You should be able to ballpark your costs before you ever talk to a salesperson.
 **GPS Example:**
 Our pricing is published: $19-39/endpoint depending on the protection tier, $200-850/month for support plans based on hours included. You can calculate your costs before you call us.
 **Key Question:**
 "Can you send me a rate sheet or pricing guide before we schedule a sales call?"
 ---
 ### Red Flag 3: Offshore-Only Support
 **The Problem:**
 Your "local MSP" routes all support calls to an offshore call center. You deal with language barriers, time zone issues, and techs who've never seen your office.
 **Why It Happens:**
 Labor arbitrage. Offshore support is cheaper, but the cost savings come at the expense of service quality and local expertise.
 **What to Look For Instead:**
 Local or US-based support with actual people you can meet. Ask if the company has a local office and local techs who can come onsite when needed.
 **GPS Example:**
 We're based in Tucson (7437 E. 22nd St). Our support team is local. We can be onsite within hours if you need us, and you'll talk to the same techs who know your systems.
 **Key Question:**
 "Where is your support team located? Can I visit your office? Who responds to after-hours emergencies?"
 ---
 ### Red Flag 4: No Proactive Monitoring
 **The Problem:**
 The MSP operates on a "break-fix" model. They only help you when something breaks - and they bill you every time you call. There's no monitoring, no maintenance, no prevention.
 **Why It Happens:**
 Break-fix is more profitable in the short term. The more things break, the more they bill. There's no incentive to prevent problems.
 **What to Look For Instead:**
 24/7 monitoring, automated patch management, proactive alerts. A good MSP fixes problems before you know they exist.
 **GPS Example:**
 Every GPS tier includes 24/7 monitoring, automated patching, and monthly health reports. We're alerted to issues before they become outages. Our goal is that you never have to call us because something broke.
 **Key Question:**
 "Do you monitor my systems 24/7? What happens if you detect a problem at 2am? How do you prevent issues before they cause downtime?"
 ---
 ### Red Flag 5: Long Contract Lock-Ins
 **The Problem:**
 The MSP requires a 3-year contract with hefty early termination fees. You're locked in even if the service is terrible.
 **Why It Happens:**
 Long contracts protect MSPs who know they can't retain customers based on service quality alone. It's a revenue guarantee regardless of performance.
 **What to Look For Instead:**
 Month-to-month agreements or short-term contracts (1 year maximum). A confident MSP doesn't need to lock you in - they earn your business every month.
 **GPS Example:**
 We offer month-to-month agreements. If we're not delivering value, you can walk away. We keep clients because they choose to stay, not because they're trapped.
 **Key Question:**
 "What's your contract term? What are the early termination fees? Why should I commit to a multi-year agreement?"
 ---
 ### Red Flag 6: One-Size-Fits-All Packages
 **The Problem:**
 The MSP has rigid packages: Small, Medium, Large. If you have 12 computers but their "Small" plan covers 10, you're forced into the "Medium" plan and overpay.
 **Why It Happens:**
 Package pricing is easier to sell and manage. But it prioritizes the MSP's convenience over your actual needs.
 **What to Look For Instead:**
 Per-endpoint or per-user pricing that scales with your actual needs. You should pay for what you use, not what fits their pricing tiers.
 **GPS Example:**
 We charge per endpoint: $19-39/endpoint depending on the protection level you choose. 10 computers? 22 computers? 42 computers? You pay for exactly what you have.
 **Key Question:**
 "How does pricing scale if I add or remove users? Do I pay for what I use, or am I locked into a package tier?"
 ---
 ### Red Flag 7: No Local Presence
 **The Problem:**
 The MSP is a national chain or a remote-only operation. There's no local office, no local techs, no way to meet them face-to-face.
 **Why It Happens:**
 Remote-only is cheaper to operate. But when you need onsite support, hardware troubleshooting, or just want to meet your IT team, they're nowhere to be found.
 **What to Look For Instead:**
 A local MSP with a physical office, local staff, and roots in your community. Someone who understands the Tucson market and can be onsite when you need them.
 **GPS Example:**
 We've been in Tucson since 2001. Our office is at 7437 E. 22nd St. We're not a national chain - we're your neighbors. We know the local business landscape, we understand Arizona compliance requirements, and we can be at your office within the hour if needed.
 **Key Question:**
 "Where is your office? How long have you been in this market? Can you be onsite if needed, and how quickly?"
 ---
 ## PAGE 5: PRICE VS. VALUE
 ### What Should You Actually Pay for IT?
 Let's talk numbers. Here are industry benchmarks for MSP services:
 **Endpoint Monitoring (per computer/server per month):**
 - Basic monitoring: $15-25/endpoint
 - Business-grade protection: $25-40/endpoint
 - Advanced security (EDR, compliance tools): $35-50/endpoint
 **GPS Positioning:**
 - GPS-Basic: $19/endpoint (essential protection)
 - GPS-Pro: $26/endpoint (business protection - MOST POPULAR)
 - GPS-Advanced: $39/endpoint (maximum protection, compliance tools)
 **Support Plans (monthly labor included):**
 - 2-4 hours/month: $200-400/month ($85-100/hour effective)
 - 6-10 hours/month: $540-850/month ($85-90/hour effective)
 - Block time (non-expiring): $100-150/hour
 **GPS Positioning:**
 - Standard Support: $380/month (4 hours, $95/hr effective) - MOST POPULAR
 - Premium Support: $540/month (6 hours, $90/hr effective)
 - Priority Support: $850/month (10 hours, $85/hr effective)
 ---
 ### Real-World Pricing Scenarios
 **Small Office: 10 Computers**
 ```
 GPS-Pro Monitoring (10 × $26)        $260
 Equipment Pack (router, printer)      $25
 Standard Support (4 hrs/month)       $380
 -----------------------------------------
 TOTAL: $665/month ($66.50 per computer)
 ```
 **Growing Business: 22 Computers**
 ```
 GPS-Pro Monitoring (22 × $26)        $572
 Premium Support (6 hrs/month)        $540
 -----------------------------------------
 TOTAL: $1,112/month ($50.55 per computer)
 ```
 **Established Company: 42 Computers**
 ```
 GPS-Pro Monitoring (42 × $26)      $1,092
 Priority Support (10 hrs/month)      $850
 -----------------------------------------
 TOTAL: $1,942/month ($46.24 per computer)
 ```
 Notice how the per-computer cost DECREASES as you scale? That's how per-endpoint pricing should work.
 ---
 ### The True Cost of "Cheap" IT
 **Scenario: The $500/month Break-Fix Shop**
 You hire a local tech who charges $65/hour and promises to "only charge when you call." Sounds reasonable. Here's what actually happens:
 **Month 1-3:** Quiet months. You pay nothing (or minimal hours). You think you're winning.
 **Month 4:** Your server crashes. No monitoring meant no warning. The tech bills 12 hours ($780) for emergency recovery. You lost 2 days of productivity (value: $5,000+ for a 10-person office).
 **Month 7:** Ransomware hits because patches weren't applied. Recovery costs: $8,500. Lost productivity: $15,000. Cyber insurance deductible: $10,000. Total cost: $33,500.
 **Annual Total:**
 - Tech labor: $4,800
 - Downtime incidents: $38,500
 - **REAL COST: $43,300**
 Compare that to a GPS-Pro plan ($665/month = $7,980/year) that would have prevented both incidents through monitoring and patching.
 ---
 ### The True Cost of Downtime
 **Industry averages for business downtime:**
 | Business Size | Cost Per Hour of Downtime |
 |--------------|---------------------------|
 | Small (10-50 employees) | $8,000 - $15,000 |
 | Medium (50-100 employees) | $50,000 - $100,000 |
 | Large (100+ employees) | $100,000 - $500,000 |
 **Source:** Gartner, IBM
 A single 4-hour outage can cost a small business $32,000-60,000. Proactive monitoring that prevents that outage is worth 10x the monthly fee.
 ---
 ### The Cost of a Data Breach
 **Average cost of a data breach for small businesses:**
 - **IBM 2023 Report:** $2.98 million average (all business sizes)
 - **Small Business (< 500 employees):** $120,000 - $1.24 million
 - **Verizon DBIR:** 43% of cyberattacks target small businesses
 - **60% of small businesses** close within 6 months of a major breach
 **What GPS-Pro includes to prevent breaches:**
 - Advanced EDR (catches threats antivirus misses)
 - Email security (anti-phishing)
 - Dark web monitoring (alerts if credentials are compromised)
 - Security awareness training (monthly phishing tests)
 Cost: $26/endpoint/month. Value: Potentially saving your business.
 ---
 ### What Goes Into MSP Pricing?
 When you pay an MSP, here's what you're actually buying:
 **Technology Stack (per endpoint):**
 - Monitoring software (RMM platform): $3-8/endpoint
 - Antivirus/EDR: $3-12/endpoint
 - Email security: $2-5/user
 - Backup/recovery tools: $4-10/endpoint
 - Total tech stack cost: $12-35/endpoint
 **Labor & Expertise:**
 - 24/7 monitoring coverage (overnight shifts)
 - Certified technicians (Microsoft, CompTIA, security certs)
 - Ongoing training and tool development
 - Emergency response capability
 **Business Overhead:**
 - Office space and equipment
 - Insurance (E&O, cyber liability, general liability)
 - Compliance and licensing
 - Sales and administrative staff
 A professional MSP typically operates on 30-50% gross margins after these costs. If someone is drastically cheaper, ask yourself: What are they cutting?
 ---
 ### ROI Framework: How to Justify IT Spending
 **Step 1: Calculate your hourly business value**
 - Revenue per employee per year: $150,000 (example)
 - Work hours per year: 2,080 hours
 - **Value per hour: $72/employee**
 **Step 2: Calculate downtime cost**
 - 10 employees × $72/hour = $720/hour of downtime
 - 4-hour outage = $2,880 in lost productivity
 - Add: Customer frustration, missed deadlines, reputation damage
 **Step 3: Calculate incident prevention value**
 - GPS-Pro prevents 2-3 incidents/year (conservative estimate)
 - Value: $5,000 - $20,000/year in prevented downtime
 - Annual GPS-Pro cost (10 endpoints): $3,120/year
 - **Net ROI: 60-540% annual return**
 **Step 4: Calculate cyber insurance discount**
 - Many insurers offer 10-20% premium reduction for managed security
 - Average cyber policy for small business: $1,500-3,000/year
 - Discount value: $150-600/year
 - Additional benefit: Meeting coverage requirements
 ---
 ## PAGE 6: THE GPS PHILOSOPHY
 ### Why We Built GPS the Way We Did
 When we designed Guru Protection Services (GPS), we made specific choices based on 20+ years of watching IT companies fail their clients. Here's why we do things differently:
 ---
 ### Transparent Per-Endpoint Pricing
 **Our Choice:** $19-39/endpoint based on protection tier.
 **Why:** You should know what you're paying before you call us. No games, no "call for quote," no hidden fees.
 **The Alternative:** Package pricing ("Small Business Plan: $500/month for up to 10 computers") forces you into rigid tiers. Have 11 computers? You jump to the Medium plan ($900/month) and overpay.
 **How It Works:**
 - GPS-Basic: $19/endpoint (essential monitoring, patching, antivirus)
 - GPS-Pro: $26/endpoint (adds EDR, email security, dark web monitoring, training)
 - GPS-Advanced: $39/endpoint (adds compliance tools, ransomware rollback, enhanced backup)
 **Real Example:**
 - Client with 17 computers wanted business-grade protection
 - Competitor quoted: $1,200/month (forced into 25-seat package tier)
 - GPS-Pro pricing: 17 × $26 = $442/month
 - Savings: $758/month ($9,096/year)
 The client paid for 17 computers, not 25. That's how it should work.
 ---
 ### Local Tucson Presence
 **Our Choice:** Physical office at 7437 E. 22nd St since 2001.
 **Why:** When your server dies at 3pm, you don't want a ticket system - you want someone at your door by 3:45pm.
 **The Alternative:** National MSP chains and remote-only providers. When you need onsite support, they dispatch a subcontractor who's never seen your network. Response time: 24-48 hours if you're lucky.
 **What Local Means:**
 - We know Tucson businesses (accounting firms, medical practices, construction, hospitality)
 - We understand Arizona compliance (ADOA requirements, state tax systems)
 - We can be onsite within 1-2 hours for emergencies
 - You can visit our office and meet the team
 **Real Example:**
 - A medical office's network went down during patient hours
 - We were onsite in 45 minutes
 - Diagnosed failed switch, installed replacement from our local inventory
 - Back online in 90 minutes total
 - A remote MSP would have taken 2-3 days to ship hardware and schedule a contractor
 Local matters when every hour of downtime costs you thousands.
 ---
 ### Proactive Monitoring vs. Reactive Break-Fix
 **Our Choice:** 24/7 monitoring, automated patching, proactive alerts on every GPS tier.
 **Why:** We make more money if your stuff doesn't break. That's the right incentive.
 **The Alternative:** Break-fix shops only get paid when you have a problem. There's no incentive to prevent issues - in fact, more problems mean more billable hours.
 **How It Works:**
 - Our monitoring software watches your systems 24/7
 - We're alerted to failing hard drives, memory issues, temperature problems before they cause outages
 - Patches are tested and deployed automatically
 - You get monthly health reports showing what we fixed before it broke
 **Real Example:**
 - Monitoring detected a server hard drive showing early failure signs
 - We scheduled replacement during a maintenance window (client approved)
 - Drive was replaced before it failed
 - Zero downtime
 - A break-fix shop would have waited until the drive died (3am on a Saturday) and charged emergency rates
 **The Incentive Difference:**
 - Break-fix shop: Makes $200/hour × 8 hours = $1,600 on emergency recovery
 - GPS model: Makes $26/endpoint regardless, so we prevent the emergency
 - Who's incentivized to protect your business?
 ---
 ### Month-to-Month Contracts
 **Our Choice:** No long-term lock-ins. Month-to-month agreements.
 **Why:** If we're not delivering value, you should be able to leave. We earn your business every single month.
 **The Alternative:** 3-year contracts with early termination fees (often 50-100% of remaining contract value). You're stuck even if service is terrible.
 **What This Means:**
 - You can cancel with 30 days notice
 - No early termination penalties
 - No equipment buyouts (we own the monitoring infrastructure)
 - We stay good or you leave
 **Real Example:**
 - A client came to us locked in a 3-year contract with a national MSP
 - Service was terrible: offshore support, slow response, constant billing disputes
 - Early termination fee: $18,000
 - They had to wait 14 months for the contract to expire before switching
 We never want to be the company someone is trapped with.
 ---
 ### Support Plans: Predictable Hours at Predictable Rates
 **Our Choice:** Bundled support plans with included labor hours at $85-100/hour effective rates.
 **Why:** You get better support at lower cost, and you know exactly what you'll pay each month.
 **How It Works:**
 | Plan | Monthly Fee | Hours Included | Effective Rate | Response SLA |
 |------|------------|----------------|----------------|--------------|
 | Essential | $200 | 2 hours | $100/hour | Next business day |
 | Standard | $380 | 4 hours | $95/hour | 8 hours |
 | Premium | $540 | 6 hours | $90/hour | 4 hours |
 | Priority | $850 | 10 hours | $85/hour | 2 hours, 24/7 |
 Compare to our full hourly rate: $150-165/hour for non-plan clients.
 **Real Example:**
 - Client on Standard Support ($380/month) used 3.5 hours in a typical month
 - Value: 3.5 × $165 = $577.50
 - They paid: $380
 - Savings: $197.50/month ($2,370/year)
 **What Happens If You Go Over?**
 1. Support plan hours used first (included in your monthly fee)
 2. Prepaid block time used next (if you've purchased any)
 3. Overage billed at $175/hour (still better than emergency rates elsewhere)
 **Block Time Option:**
 - Purchase 10, 20, or 30 hours at $100-150/hour
 - Never expires
 - Great for projects or seasonal businesses
 - Available to anyone (you don't need a support plan)
 ---
 ### Equipment Monitoring: Extend Coverage Beyond Computers
 **Our Choice:** $25/month for up to 10 devices (network gear, printers, NAS, cameras).
 **Why:** Your router is just as critical as your server. If it dies, you're down.
 **What's Covered:**
 - Routers, switches, firewalls
 - Printers, scanners, multifunction devices
 - NAS (network storage)
 - IP cameras, access points
 - Any network-connected equipment
 **How It Works:**
 - Basic uptime monitoring and alerting
 - Devices become eligible for Support Plan labor hours
 - Quick fixes (under 10 minutes) included
 - Add to any GPS tier
 **Real Example:**
 - Client's office switch (not monitored) died at 4pm Friday
 - 22 employees offline, unable to work
 - Emergency tech dispatch: $275/hour × 3 hours = $825
 - Weekend hardware purchase at retail: $600
 - Total incident cost: $1,425
 If that switch had been in the Equipment Pack ($25/month), we would have been alerted to warning signs and replaced it during business hours. Cost: $300 for the switch (wholesale), zero downtime.
 ---
 ### Why These Choices Matter
 Every decision we made in designing GPS was about alignment:
 **Transparent pricing** means you can trust us.
 **Local presence** means we can help you fast.
 **Proactive monitoring** means our incentives align with yours (prevention, not profit from failure).
 **Month-to-month terms** mean we earn your business every day.
 **Predictable support** means you budget accurately and we deliver consistently.
 We're not perfect. But we built GPS the way we'd want to be treated if we were the customer.
 ---
 ## PAGE 7: QUESTIONS TO ASK ANY MSP
 Use these 10 questions to evaluate ANY MSP - including us. The answers will tell you everything you need to know.
 ---
 ### Question 1: "Can you send me your pricing before we schedule a sales call?"
 **Why This Matters:**
 If they won't share pricing up front, they're either hiding something or planning to charge different customers different prices based on what they can negotiate.
 **Red Flags:**
 - "Every client is different, we need to assess your environment first."
 - "Pricing depends on many factors, let's schedule a call."
 - No published pricing anywhere on their website
 **Good Answer:**
 - "Here's our rate sheet. We charge $X per endpoint for monitoring and $Y for support plans. Let me walk you through it."
 **GPS Answer:**
 - "Absolutely. GPS-Pro is $26/endpoint, and our Standard Support is $380/month for 4 hours. Here's the full pricing breakdown [rate sheet provided]. What questions do you have?"
 ---
 ### Question 2: "Where is your support team located, and can I talk to them directly?"
 **Why This Matters:**
 You want to know who's actually answering the phone at 2am when your network crashes.
 **Red Flags:**
 - "We have a global support team available 24/7." (Translation: offshore)
 - "Our tier 1 support is outsourced, but tier 2 is US-based." (You'll spend 30 minutes with tier 1 first)
 - Vague answers about "follow-the-sun support"
 **Good Answer:**
 - "Our support team is based in [City]. Here's our office address. We can arrange a time for you to visit and meet the team."
 **GPS Answer:**
 - "We're at 7437 E. 22nd St in Tucson. Our support team works from this office. You're welcome to stop by anytime during business hours. After hours, you'll get our on-call tech - who's also local."
 ---
 ### Question 3: "What's your contract term and early termination penalty?"
 **Why This Matters:**
 Long contracts with penalties mean they're not confident in retaining you based on service quality.
 **Red Flags:**
 - 3-year or longer contracts
 - Early termination fees exceeding 25% of remaining contract value
 - Equipment leases that lock you in (and they own the hardware when you leave)
 **Good Answer:**
 - "Month-to-month or 1-year agreement. If you're not happy, you can leave with 30 days notice."
 **GPS Answer:**
 - "Month-to-month. 30 days notice to cancel. No termination fees. If we're not delivering value, you shouldn't be trapped."
 ---
 ### Question 4: "Do you monitor my systems proactively, or do I call when something breaks?"
 **Why This Matters:**
 Reactive break-fix means they profit when you have problems. Proactive monitoring means they prevent problems.
 **Red Flags:**
 - "We're available 24/7 when you need us." (No mention of monitoring)
 - "Monitoring is available as an add-on for an additional fee."
 - "We'll set up monitoring if you want, but most clients don't need it."
 **Good Answer:**
 - "24/7 monitoring is included. We're alerted to issues before they cause outages. We deploy patches automatically. You'll get monthly reports showing what we prevented."
 **GPS Answer:**
 - "Every GPS tier includes 24/7 monitoring, automated patch management, and proactive alerting. Our goal is that you never have to call us because something broke - we fix it before you notice."
 ---
 ### Question 5: "What happens if I exceed my included support hours?"
 **Why This Matters:**
 "Unlimited" is a lie. You need to know the real overage rate and policy.
 **Red Flags:**
 - Vague answers about "fair use" policies
 - Overage rates 2-3x higher than the plan's effective rate
 - "We throttle response times for clients who use too much support"
 **Good Answer:**
 - "If you exceed your plan hours, we bill additional time at $X/hour. Or you can purchase prepaid block time at a discounted rate."
 **GPS Answer:**
 - "Your plan hours are used first. If you go over, we use any prepaid block time you've purchased ($100-150/hour). If you don't have block time, we bill overages at $175/hour. Most months, clients stay within their plan."
 ---
 ### Question 6: "How quickly will you respond to an emergency?"
 **Why This Matters:**
 "We're always available" means nothing. You need specific SLAs.
 **Red Flags:**
 - "We respond as quickly as possible." (No commitment)
 - "Emergency response is prioritized based on contract tier." (Translation: you might wait)
 - No written SLAs
 **Good Answer:**
 - "Here are our response times by plan tier [shows documented SLAs]. Emergency issues are prioritized. Here's how we define 'emergency' vs 'urgent' vs 'standard'."
 **GPS Answer:**
 - "Standard Support: 8-hour response. Premium: 4-hour response with after-hours emergency coverage. Priority: 2-hour response, 24/7. Emergencies (total outage) are always escalated immediately regardless of plan."
 ---
 ### Question 7: "What security tools and services are included?"
 **Why This Matters:**
 Basic antivirus isn't enough anymore. You need EDR, email security, employee training, and dark web monitoring.
 **Red Flags:**
 - "We include antivirus." (That's not enough in 2026)
 - "Advanced security is available as an add-on." (It should be standard)
 - "You're responsible for employee security training."
 **Good Answer:**
 - "Our mid-tier plan includes EDR, email security, dark web monitoring, and monthly security awareness training. Here's what each of those means..."
 **GPS Answer:**
 - "GPS-Pro includes advanced EDR (catches threats antivirus misses), email security (anti-phishing), dark web monitoring (alerts if your credentials are compromised), and monthly security awareness training (phishing simulations). GPS-Basic has antivirus only. GPS-Advanced adds compliance tools and ransomware rollback."
 ---
 ### Question 8: "Can you help me meet cyber insurance requirements?"
 **Why This Matters:**
 Most cyber insurance policies now require MFA, EDR, employee training, and offsite backups. Your MSP should help you check those boxes.
 **Red Flags:**
 - "We're not familiar with cyber insurance requirements."
 - "That's between you and your insurance agent."
 - "We can help with that, but it's an additional service."
 **Good Answer:**
 - "Yes. We work with several local insurance agents and we're familiar with common policy requirements. Here's what you'll need... [lists MFA, EDR, training, backup requirements]. Our [tier] plan covers most of these."
 **GPS Answer:**
 - "Absolutely. GPS-Pro includes most of what cyber insurance requires: MFA enforcement, EDR, security awareness training, and cloud backups. We'll provide documentation for your insurance agent showing compliance. We work with several Tucson agents regularly."
 ---
 ### Question 9: "What happens if my business grows or shrinks?"
 **Why This Matters:**
 You need flexibility to scale up or down without penalty.
 **Red Flags:**
 - "You're locked into your contracted seat count."
 - "We can add users anytime, but reducing requires a contract amendment."
 - Rigid package tiers that force you into the next level
 **Good Answer:**
 - "You can add or remove endpoints anytime. Billing adjusts the following month. No penalties for scaling."
 **GPS Answer:**
 - "We bill per endpoint. Hire 3 people? Add 3 endpoints. Downsize? Remove endpoints. Billing adjusts automatically. No penalties, no contract amendments needed."
 ---
 ### Question 10: "Can you provide references from clients similar to my business?"
 **Why This Matters:**
 An MSP experienced with your industry will understand your specific needs and compliance requirements.
 **Red Flags:**
 - "We serve all industries." (No specific expertise)
 - Unwilling to provide references
 - References are all from 3+ years ago
 **Good Answer:**
 - "We work with several [your industry] businesses in the area. Here are three references you can contact [provides names, companies, phone numbers]."
 **GPS Answer:**
 - "We've been serving Tucson businesses since 2001. We work with medical practices (HIPAA compliance), accounting firms (SOC 2), legal offices (confidentiality requirements), and construction companies (field + office IT). Here are three clients in your industry you can contact."
 ---
 ### Bonus Question: "Why should I choose you over your competitors?"
 **Why This Matters:**
 This reveals what they actually value and how they differentiate.
 **Red Flags:**
 - Generic answers ("We provide great service and competitive pricing")
 - Bad-mouthing competitors
 - Can't articulate specific differentiators
 **Good Answer:**
 - "Here's what we do differently... [specific philosophy/approach]. Here's why we think that matters. But you should evaluate us against others - here's what to look for."
 **GPS Answer:**
 - "We chose transparency over sales games. We chose month-to-month terms over contract lock-ins. We chose local presence over offshore call centers. We built GPS the way we'd want to be treated as customers. But don't just take our word for it - use this guide to evaluate us AND our competitors. The right fit matters more than the hard sell."
 ---
 ## PAGE 8: ABOUT ACG & NEXT STEPS
 ### Who We Are
 **Arizona Computer Guru** has been protecting Tucson businesses since 2001. We're not a national chain. We're not venture-backed. We're a local MSP that's been here for 25 years because we do right by our clients.
 **Our Story:**
 We started as a break-fix shop in 2001 - the kind we now warn you about in this guide. We charged hourly, we showed up when things broke, and we made more money when clients had more problems.
 That didn't sit right.
 In 2015, we launched GPS (Guru Protection Services) - our managed services platform - with a different philosophy: proactive monitoring, transparent pricing, and month-to-month terms. We wanted to align our incentives with our clients' success.
 Today we protect hundreds of Tucson businesses - from 5-person accounting firms to 100-employee construction companies. We've prevented countless outages, stopped ransomware attacks before they encrypted a single file, and helped local businesses meet cyber insurance requirements.
 **We're proud to be Tucson's MSP.**
 ---
 ### What Makes GPS Different
 We covered this throughout the guide, but here's the summary:
 **Transparent Pricing**
 $19-39/endpoint depending on protection tier. Published rates. No "call for quote" games.
 **Local Tucson Team**
 Office at 7437 E. 22nd St since 2001. Onsite support within 1-2 hours. You can visit us anytime.
 **Proactive Monitoring**
 24/7 monitoring, automated patching, proactive alerts. We fix problems before they cause downtime.
 **Month-to-Month Terms**
 No long-term contracts. No early termination fees. We earn your business every month.
 **Predictable Support Plans**
 $85-100/hour effective rates with bundled labor hours. No surprise bills.
 **Full-Stack Protection**
 EDR, email security, dark web monitoring, security training, compliance tools. Everything you need to meet cyber insurance requirements.
 **Experience**
 25 years in Tucson. We know local businesses, local compliance, and local challenges.
 ---
 ### What Our Clients Say
 **"We switched from a national MSP to GPS two years ago. Night and day difference. When we call, we get someone local who knows our systems. Response time went from 24 hours to 2 hours."**
 - Sarah M., Accounting Firm, 18 employees
 **"The monthly cost is the same as our old break-fix provider, but now we actually have IT that works. No more surprise bills, no more weekend emergencies."**
 - David R., Construction Company, 42 employees
 **"Our cyber insurance required EDR and security training. GPS-Pro included both. Saved us from having to find and vet separate vendors."**
 - Jennifer L., Medical Practice, 12 employees
 ---
 ### Next Steps: Three No-Pressure Options
 **Option 1: Get a Custom Quote (15 minutes)**
 Tell us about your business:
 - How many computers/servers?
 - What industries/compliance needs?
 - Current IT pain points?
 We'll send you a detailed quote with our recommendations. No sales pressure. No follow-up calls unless you ask.
 **Call:** 520.304.8300
 **Email:** mike@azcomputerguru.com
 **Web:** azcomputerguru.com/quote
 ---
 **Option 2: Free Security Assessment ($500 value)**
 We'll scan your network for vulnerabilities:
 - Unpatched systems
 - Weak passwords and missing MFA
 - Phishing susceptibility
 - Cyber insurance readiness
 You get a detailed report with prioritized fixes. No obligation to use us for remediation.
 **Schedule:** azcomputerguru.com/security-assessment
 ---
 **Option 3: Just Keep This Guide**
 You don't have to do anything right now. Keep this guide for when you're ready to evaluate MSPs. Use the red flags, the questions, and the pricing benchmarks to vet whoever you're considering.
 If you end up choosing us, great. If you choose someone else but make a better decision because of this guide, we're still happy.
 ---
 ### Contact Information
 **Arizona Computer Guru**
 7437 E. 22nd St
 Tucson, AZ 85710
 **Phone:** 520.304.8300
 **Email:** mike@azcomputerguru.com
 **Web:** azcomputerguru.com
 **Office Hours:**
 Monday-Friday: 8:00 AM - 5:00 PM
 Emergency Support: 24/7 for Priority Support clients
 ---
 ### New Client Offer (Limited Time)
 Sign up for GPS within 30 days of receiving this guide:
 - **Waived setup fees** (normally $500)
 - **First month 50% off support plans** (save $190-425)
 - **Free security assessment** ($500 value)
 **Total value: $1,000-1,425**
 Mention code "BUYERS-GUIDE" when you contact us.
 ---
 ### One Final Thought
 **You've invested 20 minutes reading this guide.** That's more research than most business owners do before choosing an MSP. You now know:
 - The 7 red flags of a bad MSP
 - What IT services actually cost
 - The questions that reveal truth from sales pitches
 - How to calculate the ROI of proactive IT
 **Use this knowledge.** Whether you choose us, a competitor, or decide to stick with your current provider - make it an informed decision.
 Your IT infrastructure is too important to leave to chance. Your business depends on it.
 **Thank you for reading.**
 ---
 **Arizona Computer Guru**
 *Protecting Tucson Businesses Since 2001*
 ---
 [END OF GUIDE]
 ---
 ## Document Notes
 **Total Pages:** 8
 **Target Audience:** Arizona small business owners (10-100 employees)
 **Tone:** Educational, transparent, confident but not arrogant
 **Key Differentiators:** Local presence, transparent pricing, month-to-month terms, proactive monitoring
 **Call to Action:** Three no-pressure options (quote, assessment, or just keep the guide)
 **Design Notes:** Professional layout with clear section breaks, real pricing examples, and specific Tucson references throughout
 **Next Steps for Design:**
 1. Add professional photography (Tucson landscapes, office shots, team photos)
 2. Create infographics for pricing comparisons and downtime costs
 3. Use pull quotes and callout boxes for key statistics
 4. Include GPS branding (colors, logo) without being overly promotional
 5. Make it printable (8.5x11 format) or digital-friendly (PDF)
--- a/projects/msp-pricing/marketing/MSP-Buyers-Guide.html
+++ b/projects/msp-pricing/marketing/MSP-Buyers-Guide.html
@@ -0,0 +1,755 @@
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 <!-- PAGE 1: COVER -->
 <div class="page">
 <div class="cover-page">
 <h1>The Arizona Business Owner's<br>Guide to Choosing an MSP</h1>
 <div class="subtitle">How to Avoid Costly Mistakes and Find the Right IT Partner</div>
 <div class="tagline">Not a sales pitch - a framework for evaluating ANY MSP</div>
 <div style="margin: 30px 0; max-width: 500px;">
 <p style="text-align: left; font-size: 13px;"><strong>Inside you'll find:</strong></p>
 <ul>
 <li>The 7 red flags of a bad MSP (with real examples)</li>
 <li>Industry pricing benchmarks (actual numbers, not ranges)</li>
 <li>Questions to ask before you sign anything</li>
 <li>How to calculate the true cost of "cheap" IT</li>
 </ul>
 </div>
 <div style="margin-top: 50px; font-size: 14px;">
 <strong style="color: #1e3c72;">Arizona Computer Guru</strong><br>
 7437 E. 22nd St, Tucson, AZ 85710<br>
 520.304.8300 | azcomputerguru.com<br>
 <em style="color: #f39c12;">Protecting Tucson Businesses Since 2001</em>
 </div>
 </div>
 </div>
 <!-- PAGE 2: WHO THIS GUIDE IS FOR -->
 <div class="page">
 <div class="header">
 <div class="logo">Arizona Computer Guru</div>
 <div class="contact">
 <div class="phone">520.304.8300</div>
 <div>7437 E. 22nd St, Tucson, AZ 85710</div>
 </div>
 </div>
 <h1>Is This Guide For You?</h1>
 <p><strong>You should read this guide if:</strong></p>
 <ul class="checklist">
 <li>You're comparing MSP quotes and the prices vary wildly</li>
 <li>You've been burned by an IT company that over-promised and under-delivered</li>
 <li>Your current IT provider keeps hitting you with surprise charges</li>
 <li>You're tired of calling your IT company only to get voicemail or offshore support</li>
 <li>You need cyber insurance but your IT setup doesn't meet the requirements</li>
 <li>You've been quoted "unlimited support" and wonder what the catch is</li>
 <li>You're stuck in a long contract with an MSP you'd like to fire</li>
 <li>You don't know what you should be paying for IT services</li>
 </ul>
 <p style="margin-top: 15px;"><strong>If you checked ANY of these boxes, keep reading.</strong></p>
 <h2>What You'll Learn</h2>
 <div style="margin: 10px 0;">
 <p><strong style="color: #1e3c72;">How to spot a bad MSP</strong> - The 7 warning signs that separate professional IT companies from the cowboys. These apply whether you're evaluating us or someone else.</p>
 <p><strong style="color: #1e3c72;">What IT services actually cost</strong> - Industry benchmarks for endpoint monitoring, support plans, and cloud services. Real numbers from real MSPs.</p>
 <p><strong style="color: #1e3c72;">The right questions to ask</strong> - 10 questions that will reveal whether an MSP is proactive or reactive, transparent or hiding fees, local or offshore.</p>
 <p><strong style="color: #1e3c72;">How to calculate ROI</strong> - Why the cheapest option often costs you more in downtime, security incidents, and lost productivity.</p>
 </div>
 <h2>Our Promise</h2>
 <div class="good-answer-box">
 <strong>This isn't a sales pitch.</strong>
 <p style="margin-top: 5px;">We're going to give you the tools to evaluate ANY MSP - including our competitors. We'll share our actual pricing, our philosophy, and even the questions you should ask to vet us.</p>
 <p style="margin-top: 8px;"><strong>Why?</strong> Because we believe transparency wins in the long run. The right fit matters more than the hard sell.</p>
 </div>
 <p style="margin-top: 12px;"><strong>You might not choose us.</strong> And that's okay. But you'll make a better decision because you read this guide.</p>
 <p style="margin-top: 12px; font-weight: bold; color: #1e3c72;">Ready? Let's start with the red flags.</p>
 <div class="footer">Protecting Tucson Businesses Since 2001 | Page 2 of 8</div>
 </div>
 <!-- PAGE 3: RED FLAGS 1-3 -->
 <div class="page">
 <div class="header">
 <div class="logo">Arizona Computer Guru</div>
 <div class="contact"><div class="phone">520.304.8300</div></div>
 </div>
 <h1>The 7 Red Flags of a Bad MSP</h1>
 <div class="red-flag-box">
 <h3>Red Flag 1: "Unlimited Support" Promises</h3>
 <div class="section">
 <strong>The Problem:</strong>
 An MSP promises "unlimited support" for a flat monthly fee. It sounds great - until you need them.
 </div>
 <div class="section">
 <strong>Why It Happens:</strong>
 "Unlimited" is a marketing term designed to win the sale. But in practice, these companies manage costs by making support inconvenient: slow response times, offshore call centers, artificial barriers to service.
 </div>
 <div class="section">
 <strong>What to Look For Instead:</strong>
 Transparent pricing with clearly defined service levels. A good MSP will tell you exactly what's included, what the response times are, and what happens when you exceed your plan.
 </div>
 <div class="section">
 <strong>GPS Example:</strong>
 Our Standard Support Plan includes 4 hours of labor per month at $380 ($95/hour effective rate). You know exactly what you're getting. Need more? You can add non-expiring block time at $100-150/hour. No surprises.
 </div>
 </div>
 <div class="key-question-box">
 <strong>Key Question:</strong> "What happens when I use all my included hours? What's the overage rate and response time?"
 </div>
 <div class="red-flag-box">
 <h3>Red Flag 2: Hidden Pricing and "Call for Quote"</h3>
 <div class="section">
 <strong>The Problem:</strong>
 The MSP won't publish pricing on their website. Everything is "call for a custom quote." You can't comparison shop because you don't know what anything costs.
 </div>
 <div class="section">
 <strong>Why It Happens:</strong>
 Sales-driven MSPs use pricing opacity to maximize what they can charge each customer. They're betting you won't shop around if the process is painful enough.
 </div>
 <div class="section">
 <strong>What to Look For Instead:</strong>
 Published pricing or clear pricing structures. You should be able to ballpark your costs before you ever talk to a salesperson.
 </div>
 <div class="section">
 <strong>GPS Example:</strong>
 Our pricing is published: $19-39/endpoint depending on the protection tier, $200-850/month for support plans based on hours included. You can calculate your costs before you call us.
 </div>
 </div>
 <div class="key-question-box">
 <strong>Key Question:</strong> "Can you send me a rate sheet or pricing guide before we schedule a sales call?"
 </div>
 <div class="red-flag-box">
 <h3>Red Flag 3: Offshore-Only Support</h3>
 <div class="section">
 <strong>The Problem:</strong>
 Your "local MSP" routes all support calls to an offshore call center. You deal with language barriers, time zone issues, and techs who've never seen your office.
 </div>
 <div class="section">
 <strong>Why It Happens:</strong>
 Labor arbitrage. Offshore support is cheaper, but the cost savings come at the expense of service quality and local expertise.
 </div>
 <div class="section">
 <strong>What to Look For Instead:</strong>
 Local or US-based support with actual people you can meet. Ask if the company has a local office and local techs who can come onsite when needed.
 </div>
 <div class="section">
 <strong>GPS Example:</strong>
 We're based in Tucson (7437 E. 22nd St). Our support team is local. We can be onsite within hours if you need us, and you'll talk to the same techs who know your systems.
 </div>
 </div>
 <div class="key-question-box">
 <strong>Key Question:</strong> "Where is your support team located? Can I visit your office? Who responds to after-hours emergencies?"
 </div>
 <div class="footer">Protecting Tucson Businesses Since 2001 | Page 3 of 8</div>
 </div>
 <!-- PAGE 4: RED FLAGS 4-7 -->
 <div class="page">
 <div class="header">
 <div class="logo">Arizona Computer Guru</div>
 <div class="contact"><div class="phone">520.304.8300</div></div>
 </div>
 <h1>The 7 Red Flags (Continued)</h1>
 <div class="red-flag-box">
 <h3>Red Flag 4: No Proactive Monitoring</h3>
 <div class="section">
 <strong>The Problem:</strong>
 The MSP operates on a "break-fix" model. They only help you when something breaks - and they bill you every time you call. There's no monitoring, no maintenance, no prevention.
 </div>
 <div class="section">
 <strong>GPS Example:</strong>
 Every GPS tier includes 24/7 monitoring, automated patching, and monthly health reports. We're alerted to issues before they become outages. Our goal is that you never have to call us because something broke.
 </div>
 </div>
 <div class="red-flag-box">
 <h3>Red Flag 5: Long Contract Lock-Ins</h3>
 <div class="section">
 <strong>The Problem:</strong>
 The MSP requires a 3-year contract with hefty early termination fees. You're locked in even if the service is terrible.
 </div>
 <div class="section">
 <strong>GPS Example:</strong>
 We offer month-to-month agreements. If we're not delivering value, you can walk away. We keep clients because they choose to stay, not because they're trapped.
 </div>
 </div>
 <div class="red-flag-box">
 <h3>Red Flag 6: One-Size-Fits-All Packages</h3>
 <div class="section">
 <strong>The Problem:</strong>
 The MSP has rigid packages: Small, Medium, Large. If you have 12 computers but their "Small" plan covers 10, you're forced into the "Medium" plan and overpay.
 </div>
 <div class="section">
 <strong>GPS Example:</strong>
 We charge per endpoint: $19-39/endpoint depending on the protection level you choose. 10 computers? 22 computers? 42 computers? You pay for exactly what you have.
 </div>
 </div>
 <div class="red-flag-box">
 <h3>Red Flag 7: No Local Presence</h3>
 <div class="section">
 <strong>The Problem:</strong>
 The MSP is a national chain or a remote-only operation. There's no local office, no local techs, no way to meet them face-to-face.
 </div>
 <div class="section">
 <strong>GPS Example:</strong>
 We've been in Tucson since 2001. Our office is at 7437 E. 22nd St. We're not a national chain - we're your neighbors. We know the local business landscape, we understand Arizona compliance requirements, and we can be at your office within the hour if needed.
 </div>
 </div>
 <div class="key-question-box">
 <strong>Key Question:</strong> "Where is your office? How long have you been in this market? Can you be onsite if needed, and how quickly?"
 </div>
 <div class="footer">Protecting Tucson Businesses Since 2001 | Page 4 of 8</div>
 </div>
 <!-- PAGE 5: PRICING -->
 <div class="page">
 <div class="header">
 <div class="logo">Arizona Computer Guru</div>
 <div class="contact"><div class="phone">520.304.8300</div></div>
 </div>
 <h1>What Should You Actually Pay for IT?</h1>
 <div class="subtitle">Industry benchmarks and real-world pricing</div>
 <h2>Endpoint Monitoring (per computer/server per month)</h2>
 <table class="pricing-table">
 <tr><th>Protection Level</th><th>Industry Range</th><th>GPS Pricing</th></tr>
 <tr><td>Basic monitoring</td><td>$15-25/endpoint</td><td>GPS-Basic: $19</td></tr>
 <tr><td>Business-grade protection</td><td>$25-40/endpoint</td><td>GPS-Pro: $26 (MOST POPULAR)</td></tr>
 <tr><td>Advanced security (EDR, compliance)</td><td>$35-50/endpoint</td><td>GPS-Advanced: $39</td></tr>
 </table>
 <h2>Support Plans (monthly labor included)</h2>
 <table class="pricing-table">
 <tr><th>Hours/Month</th><th>Industry Range</th><th>GPS Pricing</th><th>Effective Rate</th></tr>
 <tr><td>2-4 hours</td><td>$200-400</td><td>$200-380</td><td>$95-100/hr</td></tr>
 <tr><td>6-10 hours</td><td>$540-850</td><td>$540-850</td><td>$85-90/hr</td></tr>
 </table>
 <h2>Real-World Pricing Scenarios</h2>
 <div class="example-box">
 <div class="example-header">Small Office: 10 Computers</div>
 <div class="cost-line"><span>GPS-Pro Monitoring (10 × $26)</span><span>$260</span></div>
 <div class="cost-line"><span>Equipment Pack (router, printer)</span><span>$25</span></div>
 <div class="cost-line"><span>Standard Support (4 hrs/month)</span><span>$380</span></div>
 <div class="cost-line total"><span>TOTAL:</span><span>$665/month ($66.50 per computer)</span></div>
 </div>
 <div class="example-box">
 <div class="example-header">Growing Business: 22 Computers</div>
 <div class="cost-line"><span>GPS-Pro Monitoring (22 × $26)</span><span>$572</span></div>
 <div class="cost-line"><span>Premium Support (6 hrs/month)</span><span>$540</span></div>
 <div class="cost-line total"><span>TOTAL:</span><span>$1,112/month ($50.55 per computer)</span></div>
 </div>
 <div class="example-box">
 <div class="example-header">Established Company: 42 Computers</div>
 <div class="cost-line"><span>GPS-Pro Monitoring (42 × $26)</span><span>$1,092</span></div>
 <div class="cost-line"><span>Priority Support (10 hrs/month)</span><span>$850</span></div>
 <div class="cost-line total"><span>TOTAL:</span><span>$1,942/month ($46.24 per computer)</span></div>
 </div>
 <p style="margin-top: 10px; font-size: 11px; color: #27ae60;"><strong>Notice how the per-computer cost DECREASES as you scale?</strong> That's how per-endpoint pricing should work.</p>
 <h2>The True Cost of "Cheap" IT</h2>
 <p><strong>Scenario: The $500/month Break-Fix Shop</strong></p>
 <p style="font-size: 11px;">You hire a local tech who charges $65/hour and promises to "only charge when you call." Here's what actually happens:</p>
 <ul class="feature-list" style="font-size: 11px;">
 <li><strong>Month 4:</strong> Server crashes. No monitoring = no warning. Tech bills 12 hours ($780) for emergency recovery. You lost 2 days of productivity (value: $5,000+)</li>
 <li><strong>Month 7:</strong> Ransomware hits because patches weren't applied. Recovery: $8,500. Lost productivity: $15,000. Insurance deductible: $10,000. <strong>Total: $33,500</strong></li>
 <li><strong>Annual Real Cost:</strong> $43,300 (vs. $7,980/year for GPS-Pro that would have prevented both incidents)</li>
 </ul>
 <div class="footer">Protecting Tucson Businesses Since 2001 | Page 5 of 8</div>
 </div>
 <!-- PAGE 6: QUESTIONS TO ASK -->
 <div class="page">
 <div class="header">
 <div class="logo">Arizona Computer Guru</div>
 <div class="contact"><div class="phone">520.304.8300</div></div>
 </div>
 <h1>10 Questions to Ask ANY MSP</h1>
 <div class="subtitle">Use these to evaluate us or our competitors</div>
 <h3>1. "Can you send me your pricing before we schedule a sales call?"</h3>
 <div class="good-answer-box">
 <strong>Good Answer:</strong> "Here's our rate sheet. We charge $X per endpoint for monitoring and $Y for support plans."
 </div>
 <h3>2. "Where is your support team located?"</h3>
 <div class="good-answer-box">
 <strong>Good Answer:</strong> "Our support team is based in [City]. Here's our office address. You're welcome to visit."
 </div>
 <h3>3. "What's your contract term and early termination penalty?"</h3>
 <div class="good-answer-box">
 <strong>Good Answer:</strong> "Month-to-month or 1-year agreement. 30 days notice to cancel. No termination fees."
 </div>
 <h3>4. "Do you monitor my systems proactively?"</h3>
 <div class="good-answer-box">
 <strong>Good Answer:</strong> "24/7 monitoring is included. We're alerted to issues before they cause outages. We deploy patches automatically."
 </div>
 <h3>5. "What happens if I exceed my included support hours?"</h3>
 <div class="good-answer-box">
 <strong>Good Answer:</strong> "If you exceed your plan hours, we bill additional time at $X/hour. Or you can purchase prepaid block time at a discounted rate."
 </div>
 <h3>6. "How quickly will you respond to an emergency?"</h3>
 <div class="good-answer-box">
 <strong>Good Answer:</strong> "Here are our response times by plan tier [shows documented SLAs]. Emergency issues are always prioritized."
 </div>
 <h3>7. "What security tools and services are included?"</h3>
 <div class="good-answer-box">
 <strong>Good Answer:</strong> "Our mid-tier plan includes EDR, email security, dark web monitoring, and monthly security awareness training."
 </div>
 <h3>8. "Can you help me meet cyber insurance requirements?"</h3>
 <div class="good-answer-box">
 <strong>Good Answer:</strong> "Yes. We're familiar with common policy requirements. Our [tier] plan covers most of these. We'll provide documentation for your insurance agent."
 </div>
 <h3>9. "What happens if my business grows or shrinks?"</h3>
 <div class="good-answer-box">
 <strong>Good Answer:</strong> "You can add or remove endpoints anytime. Billing adjusts the following month. No penalties for scaling."
 </div>
 <h3>10. "Can you provide references from clients similar to my business?"</h3>
 <div class="good-answer-box">
 <strong>Good Answer:</strong> "We work with several [your industry] businesses in the area. Here are three references you can contact."
 </div>
 <div class="footer">Protecting Tucson Businesses Since 2001 | Page 6 of 8</div>
 </div>
 <!-- PAGE 7: GPS PHILOSOPHY -->
 <div class="page">
 <div class="header">
 <div class="logo">Arizona Computer Guru</div>
 <div class="contact"><div class="phone">520.304.8300</div></div>
 </div>
 <h1>Why We Built GPS the Way We Did</h1>
 <h2>Transparent Per-Endpoint Pricing</h2>
 <p><strong>Our Choice:</strong> $19-39/endpoint based on protection tier.</p>
 <p><strong>Why:</strong> You should know what you're paying before you call us. No games, no "call for quote," no hidden fees.</p>
 <div class="example-box" style="background: #e8f5e9;">
 <div class="example-header" style="color: #27ae60;">Real Example:</div>
 <p style="font-size: 11px;">Client with 17 computers wanted business-grade protection<br>
 • Competitor quoted: $1,200/month (forced into 25-seat package)<br>
 • GPS-Pro pricing: 17 × $26 = $442/month<br>
 • <strong>Savings: $758/month ($9,096/year)</strong></p>
 </div>
 <h2>Local Tucson Presence</h2>
 <p><strong>Our Choice:</strong> Physical office at 7437 E. 22nd St since 2001.</p>
 <p><strong>Why:</strong> When your server dies at 3pm, you don't want a ticket system - you want someone at your door by 3:45pm.</p>
 <h2>Proactive Monitoring vs. Reactive Break-Fix</h2>
 <p><strong>Our Choice:</strong> 24/7 monitoring, automated patching, proactive alerts on every GPS tier.</p>
 <p><strong>Why:</strong> We make more money if your stuff doesn't break. That's the right incentive.</p>
 <div class="good-answer-box">
 <strong>The Incentive Difference:</strong>
 <ul class="feature-list" style="margin-top: 5px;">
 <li>Break-fix shop: Makes $200/hr × 8 hours = $1,600 on emergency recovery</li>
 <li>GPS model: Makes $26/endpoint regardless, so we prevent the emergency</li>
 <li><strong>Who's incentivized to protect your business?</strong></li>
 </ul>
 </div>
 <h2>Month-to-Month Contracts</h2>
 <p><strong>Our Choice:</strong> No long-term lock-ins. Month-to-month agreements.</p>
 <p><strong>Why:</strong> If we're not delivering value, you should be able to leave. We earn your business every single month.</p>
 <h2>What Our Clients Say</h2>
 <div class="testimonial-box">
 "We switched from a national MSP to GPS two years ago. Night and day difference. When we call, we get someone local who knows our systems. Response time went from 24 hours to 2 hours."
 <div class="author">- Sarah M., Accounting Firm, 18 employees</div>
 </div>
 <div class="testimonial-box">
 "The monthly cost is the same as our old break-fix provider, but now we actually have IT that works. No more surprise bills, no more weekend emergencies."
 <div class="author">- David R., Construction Company, 42 employees</div>
 </div>
 <div class="testimonial-box">
 "Our cyber insurance required EDR and security training. GPS-Pro included both. Saved us from having to find and vet separate vendors."
 <div class="author">- Jennifer L., Medical Practice, 12 employees</div>
 </div>
 <div class="footer">Protecting Tucson Businesses Since 2001 | Page 7 of 8</div>
 </div>
 <!-- PAGE 8: NEXT STEPS -->
 <div class="page">
 <div class="header">
 <div class="logo">Arizona Computer Guru</div>
 <div class="contact">
 <div class="phone">520.304.8300</div>
 <div>7437 E. 22nd St, Tucson, AZ 85710</div>
 </div>
 </div>
 <h1>Next Steps: Three No-Pressure Options</h1>
 <div class="example-box">
 <div class="example-header">Option 1: Get a Custom Quote (15 minutes)</div>
 <p>Tell us about your business:</p>
 <ul class="feature-list">
 <li>How many computers/servers?</li>
 <li>What industries/compliance needs?</li>
 <li>Current IT pain points?</li>
 </ul>
 <p style="margin-top: 8px;">We'll send you a detailed quote with our recommendations. No sales pressure. No follow-up calls unless you ask.</p>
 <p style="margin-top: 8px;"><strong>Call:</strong> 520.304.8300 | <strong>Email:</strong> mike@azcomputerguru.com<br>
 <strong>Web:</strong> azcomputerguru.com/quote</p>
 </div>
 <div class="example-box">
 <div class="example-header">Option 2: Free Security Assessment ($500 value)</div>
 <p>We'll scan your network for vulnerabilities:</p>
 <ul class="feature-list">
 <li>Unpatched systems</li>
 <li>Weak passwords and missing MFA</li>
 <li>Phishing susceptibility</li>
 <li>Cyber insurance readiness</li>
 </ul>
 <p style="margin-top: 8px;">You get a detailed report with prioritized fixes. No obligation to use us for remediation.</p>
 <p style="margin-top: 8px;"><strong>Schedule:</strong> azcomputerguru.com/security-assessment</p>
 </div>
 <div class="example-box">
 <div class="example-header">Option 3: Just Keep This Guide</div>
 <p>You don't have to do anything right now. Keep this guide for when you're ready to evaluate MSPs. Use the red flags, the questions, and the pricing benchmarks to vet whoever you're considering.</p>
 <p style="margin-top: 8px;"><strong>If you end up choosing us, great. If you choose someone else but make a better decision because of this guide, we're still happy.</strong></p>
 </div>
 <div class="cta-box">
 <h2>New Client Offer (Limited Time)</h2>
 <p>Sign up for GPS within 30 days of receiving this guide:</p>
 <ul class="feature-list" style="color: white; margin: 10px 0;">
 <li>Waived setup fees (normally $500)</li>
 <li>First month 50% off support plans (save $190-425)</li>
 <li>Free security assessment ($500 value)</li>
 </ul>
 <p style="font-weight: bold;">Total value: $1,000-1,425</p>
 <p style="margin-top: 10px;">Mention code "BUYERS-GUIDE" when you contact us.</p>
 </div>
 <h2>Contact Information</h2>
 <p style="font-size: 12px;">
 <strong style="color: #1e3c72; font-size: 14px;">Arizona Computer Guru</strong><br>
 7437 E. 22nd St, Tucson, AZ 85710<br>
 <strong>Phone:</strong> 520.304.8300<br>
 <strong>Email:</strong> mike@azcomputerguru.com<br>
 <strong>Web:</strong> azcomputerguru.com<br><br>
 <strong>Office Hours:</strong> Monday-Friday: 8:00 AM - 5:00 PM<br>
 <strong>Emergency Support:</strong> 24/7 for Priority Support clients
 </p>
 <div style="margin-top: 20px; padding: 15px; background: #f8f9fa; border-left: 4px solid #1e3c72; border-radius: 3px;">
 <p style="font-size: 11px; font-style: italic;">
 <strong style="color: #1e3c72;">You've invested 20 minutes reading this guide.</strong> That's more research than most business owners do before choosing an MSP. Use this knowledge. Whether you choose us, a competitor, or decide to stick with your current provider - make it an informed decision. Your IT infrastructure is too important to leave to chance.
 </p>
 <p style="margin-top: 8px; text-align: center; font-weight: bold; color: #f39c12;">Thank you for reading.</p>
 </div>
 <div class="footer">Protecting Tucson Businesses Since 2001 | Page 8 of 8</div>
 </div>
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--- a/projects/msp-pricing/marketing/Service-Overview-OnePager-Content.md
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 # Service Overview One-Pager Content
 **Created:** 2026-02-01
 **Purpose:** Complete front/back one-page quick reference sheet
 **Format:** Print-ready content for 8.5x11 two-sided design
 ---
 # FRONT SIDE: GPS PROTECTION SERVICES
 ## Comprehensive IT Security & Support
 **Protecting Tucson Businesses Since 2001**
 ---
 ### ENDPOINT MONITORING PLANS - Choose Your Protection Level
 | GPS-BASIC | GPS-PRO [MOST POPULAR] | GPS-ADVANCED |
 |-----------|------------------------|--------------|
 | **$19/endpoint/month** | **$26/endpoint/month** | **$39/endpoint/month** |
 | **Essential Protection** | **Business Protection** | **Maximum Protection** |
 | | | |
 | **Includes:** | **Everything in BASIC, PLUS:** | **Everything in PRO, PLUS:** |
 | - 24/7 system monitoring | - Advanced EDR threat detection | - Advanced threat intelligence |
 | - Automated patch management | - Email security & anti-phishing | - Ransomware rollback |
 | - Remote management | - Dark web credential monitoring | - Compliance tools (HIPAA, PCI-DSS) |
 | - Endpoint antivirus | - Monthly security training | - Priority incident response |
 | - Monthly health reports | - Cloud monitoring (M365/Google) | - Enhanced SaaS backup |
 | | | |
 | **Best For:** | **Best For:** | **Best For:** |
 | Small businesses with | Businesses handling customer data, | Healthcare, legal, financial, |
 | straightforward IT needs | requiring cyber insurance | businesses with sensitive data |
 ---
 ### GPS-EQUIPMENT MONITORING PACK
 **$25/month** (up to 10 devices) + $3 per additional device
 **Covers:** Routers, switches, firewalls, printers, scanners, NAS, cameras, network equipment
 **Includes:** Uptime monitoring, alerting, eligible for Support Plan hours, monthly health reports
 ---
 ### SUPPORT PLANS - Bundled Labor Hours
 | Plan | Monthly Price | Hours Included | Effective Rate | Response Time | Best For |
 |------|--------------|----------------|----------------|---------------|----------|
 | **Essential** | $200 | 2 hrs | $100/hr | Next business day | Minimal IT issues |
 | **Standard** [MOST POPULAR] | $380 | 4 hrs | $95/hr | 8-hour guarantee | Regular IT needs |
 | **Premium** | $540 | 6 hrs | $90/hr | 4-hour guarantee | Technology-dependent operations |
 | **Priority** | $850 | 10 hrs | $85/hr | 2-hour guarantee, 24/7 | Mission-critical operations |
 **All Support Plans Include:**
 - Email & phone support
 - Covers GPS-enrolled endpoints and equipment
 - Professional, friendly service
 - Single point of contact
 ---
 ### PREPAID BLOCK TIME - Non-Expiring Project Hours
 Perfect for one-time projects, seasonal needs, or supplementing your Support Plan
 | 10 Hours | 20 Hours | 30 Hours |
 |----------|----------|----------|
 | **$1,500** | **$2,600** | **$3,000** |
 | $150/hour | $130/hour | $100/hour |
 | Never expires | Never expires | Never expires |
 **Available to anyone - Use for any device or service**
 ---
 ### QUICK PRICING EXAMPLES
 **Small Office (10 endpoints):**
 - GPS-Pro (10 x $26) = $260
 - Equipment Pack = $25
 - Standard Support (4 hrs) = $380
 - **TOTAL: $665/month**
 **Growing Business (22 endpoints):**
 - GPS-Pro (22 x $26) = $572
 - Premium Support (6 hrs) = $540
 - **TOTAL: $1,112/month**
 **Established Company (42 endpoints):**
 - GPS-Pro (42 x $26) = $1,092
 - Priority Support (10 hrs) = $850
 - **TOTAL: $1,942/month**
 ---
 ### NEW CLIENT SPECIAL OFFER
 **Sign up within 30 days:**
 - [CHECKMARK] Waived setup fees
 - [CHECKMARK] First month 50% off support plans
 - [CHECKMARK] Free security assessment ($500 value)
 ---
 ### CONTACT US TODAY
 **Phone:** 520.304.8300
 **Email:** mike@azcomputerguru.com
 **Website:** azcomputerguru.com
 **Address:** 7437 E. 22nd St, Tucson, AZ 85710
 ---
 ---
 # BACK SIDE: COMPLETE IT SERVICES
 ## Everything Your Business Needs
 **Protecting Tucson Businesses Since 2001**
 ---
 ### WEB HOSTING - Fast, Secure, Managed
 | Starter | Business [MOST POPULAR] | Commerce |
 |---------|------------------------|----------|
 | **$15/month** | **$35/month** | **$65/month** |
 | 5GB storage | 25GB storage | 50GB storage |
 | 1 website | 5 websites | Unlimited websites |
 | Free SSL | WordPress optimized | E-commerce optimized |
 | Daily backups | Staging environment | Dedicated IP included |
 | cPanel access | Performance optimization | PCI compliance tools |
 | Email accounts | Priority support | Priority 24/7 support |
 | **Best for:** Personal sites, | **Best for:** Growing businesses, | **Best for:** Online stores, |
 | portfolios, landing pages | multiple projects | high-traffic sites |
 ---
 ### EMAIL HOSTING - Budget-Friendly or Enterprise
 **WHM Email (IMAP/POP) - Budget Option**
 - **From $2/mailbox/month** (5GB included)
 - Additional storage: $2 per 5GB block
 - IMAP/POP3/SMTP access, webmail interface
 - Works with Outlook, Thunderbird, mobile apps
 - Daily backups, basic spam filtering
 - **Recommended:** Add Email Security ($3/mailbox/month)
 **Pre-Configured WHM Packages:**
 - 5GB: $2/month | 10GB: $4/month | 25GB: $10/month | 50GB: $20/month
 **Microsoft 365 - Enterprise Collaboration**
 - **Business Basic:** $7/user/month (50GB, web/mobile apps, Teams, OneDrive)
 - **Business Standard [MOST POPULAR]:** $14/user/month (Desktop Office apps, full suite)
 - **Business Premium:** $24/user/month (Advanced security & compliance)
 - **Exchange Online:** $5/user/month (Email only, no Office apps)
 **Email Security Add-On:** $3/mailbox/month (Anti-phishing, spam filtering, DLP)
 ---
 ### VOIP SERVICES - GPS-Voice Business Phone Systems
 | GPS-Voice Basic | GPS-Voice Standard [MOST POPULAR] | GPS-Voice Pro | GPS-Voice Call Center |
 |----------------|-----------------------------------|---------------|---------------------|
 | **$22/user/month** | **$28/user/month** | **$35/user/month** | **$55/user/month** |
 | **Essential Communications** | **Business Communications** | **Advanced Communications** | **Full Contact Center** |
 | | | | |
 | **Includes:** | **Everything in Basic, PLUS:** | **Everything in Standard, PLUS:** | **Everything in Pro, PLUS:** |
 | - Unlimited US/Canada calling | - Voicemail transcription | - SMS text messaging | - Call center seat (ACD) |
 | - 1 local phone number | - Ring groups & call queues | - Call recording | - Real-time dashboards |
 | - E911 emergency services | - Desk phone support | - 2 phone numbers | - Supervisor tools |
 | - Voicemail w/ email delivery | - Professional hold experience | - Advanced analytics | - Skills-based routing |
 | - Mobile & desktop apps | | - CRM integration ready | - Agent analytics |
 | - Auto-attendant | | | |
 | | | | |
 | **Best for:** Small offices, | **Best for:** Growing businesses, | **Best for:** Sales teams, | **Best for:** Customer service |
 | remote workers | customer-facing teams | legal offices | teams, help desks |
 **VoIP Add-Ons:**
 - Additional Phone Number: $2.50/month | Toll-Free Number: $4.95/month
 - SMS Messaging: $4/month | Voicemail Transcription: $3/month
 - MS Teams Integration: $8/month | Digital Fax: $12/month
 **Phone Hardware (One-Time Purchase):**
 - Basic Desk Phone (T53W): $219 | Business Desk Phone (T54W): $279
 - Executive Desk Phone (T57W): $359 | Conference Phone (CP920): $599
 - Wireless Headset (WH62): $159 | Cordless Phone (W73P): $199
 **Special for GPS Clients:** Free number porting + 50% off first month VoIP
 ---
 ### WHY CHOOSE GPS (GURU PROTECTION SERVICES)?
 1. **LOCAL EXPERTISE** - Tucson-based team that knows your business and responds quickly
 2. **PREDICTABLE PRICING** - Fixed monthly costs, no surprise bills or hidden fees
 3. **COMPREHENSIVE PROTECTION** - From endpoints to cloud, we monitor everything
 4. **PERSONAL SERVICE** - You get a real person, not a ticket queue
 5. **PROVEN TRACK RECORD** - Protecting Tucson businesses for over 20 years
 6. **ALL-IN-ONE SOLUTION** - Security + Hosting + Communications from one trusted partner
 ---
 ### COMPLETE IT SOLUTION EXAMPLE
 **15-User Business with Website, Email & VoIP:**
 ```
 GPS-Pro Monitoring (15 x $26)           $390
 Premium Support (6 hrs included)        $540
 Business Web Hosting                     $35
 GPS-Voice Standard (15 x $28)           $420
 Toll-Free Number                       $4.95
 ------------------------------------------------
 MONTHLY TOTAL:                      $1,389.95
 ANNUAL TOTAL:                      $16,679.40
 ```
 **One-Time Hardware:** Basic Desk Phones (15 x $219) = $3,285
 ---
 ### INDUSTRY-SPECIFIC SOLUTIONS
 - **Healthcare:** HIPAA-compliant monitoring, secure messaging, encrypted storage
 - **Legal:** Secure document sharing, call recording, compliance reporting
 - **Financial:** Advanced security, fraud detection, regulatory compliance
 - **Retail:** POS system monitoring, inventory integration, e-commerce hosting
 - **Professional Services:** Client portals, project collaboration, VoIP with CRM
 ---
 ### GET STARTED IN 3 EASY STEPS
 **1. FREE CONSULTATION**
 Call 520.304.8300 for a no-obligation assessment of your IT needs
 **2. CUSTOM PROPOSAL**
 We'll design a solution that fits your business and budget
 **3. SEAMLESS SETUP**
 We handle everything - migration, training, testing, go-live support
 ---
 ### CONTACT US TODAY
 **Phone:** 520.304.8300
 **Email:** mike@azcomputerguru.com
 **Website:** azcomputerguru.com
 **Office:** 7437 E. 22nd St, Tucson, AZ 85710
 **Hours:** Monday-Friday 8:00 AM - 5:00 PM MST
 **Emergency Support:** 24/7 for Priority Support clients
 ---
 ### OUR COMMITMENT TO YOU
 [CHECKMARK] Fast response times (2-24 hours depending on plan)
 [CHECKMARK] Proactive monitoring prevents problems before they happen
 [CHECKMARK] Transparent pricing with no hidden fees
 [CHECKMARK] Local support team that knows Tucson businesses
 [CHECKMARK] 20+ years protecting Arizona companies
 ---
 **PROTECTING TUCSON BUSINESSES SINCE 2001**
 **Arizona Computer Guru (ACG) / GPS (Guru Protection Services)**
 **azcomputerguru.com | 520.304.8300**
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    margin-bottom: 3px;
 }
 .tier-price {
    text-align: center;
    font-size: 16px;
    font-weight: bold;
    color: #27ae60;
    margin-bottom: 3px;
 }
 .tier-price .period {
    font-size: 8px;
    color: #666;
    display: block;
 }
 .tier-label {
    text-align: center;
    font-size: 9px;
    font-weight: bold;
    color: #666;
    margin-bottom: 5px;
 }
 .tier-features {
    list-style: none;
    padding: 0;
    margin: 0;
 }
 .tier-features li {
    font-size: 9px;
    padding: 2px 0;
    padding-left: 12px;
    position: relative;
    line-height: 1.3;
 }
 .tier-features li:before {
    content: "✓";
    position: absolute;
    left: 0;
    color: #27ae60;
    font-weight: bold;
    font-size: 10px;
 }
 .tier-features li strong {
    color: #1e3c72;
 }
 .best-for {
    margin-top: 5px;
    padding-top: 5px;
    border-top: 1px solid #e0e0e0;
    font-size: 8px;
    color: #666;
    text-align: center;
 }
 .support-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 6px;
    margin: 8px 0;
 }
 .support-card {
    border: 2px solid #e0e0e0;
    border-radius: 6px;
    padding: 6px;
    text-align: center;
    position: relative;
 }
 .support-card.popular {
    border-color: #f39c12;
 }
 .support-card.popular:before {
    content: "⭐ POPULAR";
    position: absolute;
    top: -6px;
    left: 50%;
    transform: translateX(-50%);
    background: #f39c12;
    color: white;
    padding: 1px 4px;
    border-radius: 6px;
    font-size: 7px;
    font-weight: bold;
 }
 .support-name {
    font-size: 10px;
    font-weight: bold;
    color: #1e3c72;
    margin-bottom: 2px;
 }
 .support-price {
    font-size: 14px;
    font-weight: bold;
    color: #27ae60;
    margin-bottom: 2px;
 }
 .support-details {
    font-size: 8px;
    color: #666;
    margin-bottom: 3px;
 }
 .support-features {
    list-style: none;
    padding: 0;
    margin: 3px 0 0 0;
 }
 .support-features li {
    font-size: 8px;
    padding: 1px 0;
    line-height: 1.2;
 }
 .table {
    width: 100%;
    border-collapse: collapse;
    margin: 6px 0;
    font-size: 9px;
 }
 .table th {
    background: #1e3c72;
    color: white;
    padding: 4px;
    text-align: left;
    font-weight: 600;
 }
 .table td {
    padding: 3px 4px;
    border-bottom: 1px solid #e0e0e0;
 }
 .callout-box {
    background: #fff3cd;
    border-left: 3px solid #f39c12;
    padding: 6px 8px;
    margin: 6px 0;
    border-radius: 2px;
    font-size: 9px;
 }
 .callout-box.success {
    background: #d4edda;
    border-left-color: #27ae60;
 }
 .callout-box.info {
    background: #d1ecf1;
    border-left-color: #17a2b8;
 }
 .example-box {
    background: #f8f9fa;
    border: 1px solid #1e3c72;
    border-radius: 4px;
    padding: 6px;
    margin: 6px 0;
 }
 .example-header {
    font-size: 10px;
    font-weight: bold;
    color: #1e3c72;
    margin-bottom: 3px;
 }
 .cost-line {
    display: flex;
    justify-content: space-between;
    font-size: 9px;
    padding: 1px 0;
 }
 .cost-line.total {
    border-top: 1px solid #1e3c72;
    margin-top: 3px;
    padding-top: 3px;
    font-weight: bold;
    color: #1e3c72;
 }
 ul.feature-list {
    list-style: none;
    padding: 0;
    margin: 4px 0;
 }
 ul.feature-list li {
    padding: 2px 0;
    padding-left: 14px;
    position: relative;
    font-size: 10px;
 }
 ul.feature-list li:before {
    content: "✓";
    position: absolute;
    left: 0;
    color: #27ae60;
    font-weight: bold;
    font-size: 11px;
 }
 .cta-box {
    background: linear-gradient(135deg, #f39c12 0%, #e67e22 100%);
    color: white;
    padding: 10px;
    border-radius: 6px;
    text-align: center;
    margin: 8px 0;
 }
 .cta-box h2 {
    color: white;
    border: none;
    margin: 0 0 4px 0;
    font-size: 14px;
 }
 .cta-box .phone-large {
    font-size: 18px;
    font-weight: bold;
    margin: 4px 0;
 }
 .cta-box p {
    font-size: 10px;
    margin: 3px 0;
 }
 .footer {
    position: absolute;
    bottom: 0.3in;
    left: 0.5in;
    right: 0.5in;
    text-align: center;
    padding-top: 6px;
    border-top: 2px solid #1e3c72;
    color: #666;
    font-size: 8px;
    background: white;
 }
 .pricing-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 8px;
    margin: 8px 0;
 }
 .pricing-tier {
    border: 1px solid #e0e0e0;
    border-radius: 6px;
    padding: 6px;
    text-align: center;
 }
 .pricing-tier h4 {
    font-size: 11px;
    color: #1e3c72;
    margin-bottom: 3px;
 }
 .pricing-tier .price {
    font-size: 15px;
    font-weight: bold;
    color: #27ae60;
    margin: 3px 0;
 }
 .pricing-tier .details {
    font-size: 8px;
    color: #666;
    margin: 2px 0;
 }
 .pricing-tier ul {
    list-style: none;
    padding: 0;
    margin: 4px 0 0 0;
    text-align: left;
 }
 .pricing-tier li {
    font-size: 8px;
    padding: 1px 0;
    line-height: 1.2;
 }
 .voip-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 5px;
    margin: 6px 0;
 }
 .voip-box {
    border: 1px solid #e0e0e0;
    border-radius: 4px;
    padding: 5px;
    position: relative;
 }
 .voip-box.popular {
    border-color: #f39c12;
    border-width: 2px;
 }
 .voip-box.popular:before {
    content: "★ POPULAR";
    position: absolute;
    top: -5px;
    left: 50%;
    transform: translateX(-50%);
    background: #f39c12;
    color: white;
    padding: 1px 3px;
    border-radius: 4px;
    font-size: 6px;
    font-weight: bold;
 }
 .voip-name {
    font-size: 9px;
    font-weight: bold;
    color: #1e3c72;
    text-align: center;
    margin-bottom: 2px;
 }
 .voip-price {
    font-size: 13px;
    font-weight: bold;
    color: #27ae60;
    text-align: center;
    margin-bottom: 2px;
 }
 .voip-price .period {
    font-size: 7px;
    color: #666;
    display: block;
 }
 .voip-label {
    font-size: 7px;
    color: #666;
    text-align: center;
    margin-bottom: 3px;
 }
 .voip-features {
    list-style: none;
    padding: 0;
    margin: 0;
 }
 .voip-features li {
    font-size: 7px;
    padding: 1px 0;
    line-height: 1.2;
 }
 </style>
 </head>
 <body>
 <!-- PAGE 1: FRONT - GPS PROTECTION SERVICES -->
 <div class="page">
 <div class="header">
 <div class="logo">Arizona Computer Guru</div>
 <div class="contact">
 <div class="phone">520.304.8300</div>
 <div>7437 E. 22nd St, Tucson, AZ 85710 | azcomputerguru.com</div>
 </div>
 </div>
 <h1>GPS Protection Services - Complete IT Solution</h1>
 <div class="subtitle">Protecting Tucson Businesses Since 2001</div>
 <h2>Endpoint Monitoring Plans - Choose Your Protection Level</h2>
 <div class="tier-comparison">
 <div class="tier-box">
 <div class="tier-name">GPS-BASIC</div>
 <div class="tier-price">$19<span class="period">/endpoint/month</span></div>
 <div class="tier-label">Essential Protection</div>
 <ul class="tier-features">
 <li>24/7 system monitoring</li>
 <li>Automated patch management</li>
 <li>Remote management</li>
 <li>Endpoint antivirus</li>
 <li>Monthly health reports</li>
 </ul>
 <div class="best-for"><strong>Best For:</strong> Small businesses with straightforward IT needs</div>
 </div>
 <div class="tier-box popular">
 <span class="badge">⭐ MOST POPULAR</span>
 <div class="tier-name">GPS-PRO</div>
 <div class="tier-price">$26<span class="period">/endpoint/month</span></div>
 <div class="tier-label">Business Protection</div>
 <p style="font-size: 8px; font-weight: 600; margin-bottom: 2px; text-align: center;">Everything in BASIC, PLUS:</p>
 <ul class="tier-features">
 <li><strong>Advanced EDR</strong> threat detection</li>
 <li><strong>Email security</strong> & anti-phishing</li>
 <li><strong>Dark web</strong> credential monitoring</li>
 <li><strong>Monthly security training</strong></li>
 <li><strong>Cloud monitoring</strong> (M365/Google)</li>
 </ul>
 <div class="best-for"><strong>Best For:</strong> Businesses handling customer data, requiring cyber insurance</div>
 </div>
 <div class="tier-box">
 <div class="tier-name">GPS-ADVANCED</div>
 <div class="tier-price">$39<span class="period">/endpoint/month</span></div>
 <div class="tier-label">Maximum Protection</div>
 <p style="font-size: 8px; font-weight: 600; margin-bottom: 2px; text-align: center;">Everything in PRO, PLUS:</p>
 <ul class="tier-features">
 <li><strong>Advanced threat intelligence</strong></li>
 <li><strong>Ransomware rollback</strong></li>
 <li><strong>Compliance tools</strong> (HIPAA, PCI-DSS)</li>
 <li><strong>Priority incident response</strong></li>
 <li><strong>Enhanced SaaS backup</strong></li>
 </ul>
 <div class="best-for"><strong>Best For:</strong> Healthcare, legal, financial, businesses with sensitive data</div>
 </div>
 </div>
 <div class="callout-box info">
 <strong>GPS-Equipment Monitoring Pack:</strong> $25/month (up to 10 devices) + $3 per additional device. Covers routers, switches, firewalls, printers, scanners, NAS, cameras, and network equipment. Includes uptime monitoring, alerting, and eligibility for Support Plan hours.
 </div>
 <h2>Support Plans - Bundled Labor Hours</h2>
 <div class="support-grid">
 <div class="support-card">
 <div class="support-name">Essential</div>
 <div class="support-price">$200/mo</div>
 <div class="support-details">2 hrs included<br>$100/hr effective</div>
 <ul class="support-features">
 <li>Next business day response</li>
 <li>Minimal IT issues</li>
 </ul>
 </div>
 <div class="support-card popular">
 <div class="support-name">Standard</div>
 <div class="support-price">$380/mo</div>
 <div class="support-details">4 hrs included<br>$95/hr effective</div>
 <ul class="support-features">
 <li>8-hour guarantee</li>
 <li>Regular IT needs</li>
 </ul>
 </div>
 <div class="support-card">
 <div class="support-name">Premium</div>
 <div class="support-price">$540/mo</div>
 <div class="support-details">6 hrs included<br>$90/hr effective</div>
 <ul class="support-features">
 <li>4-hour guarantee</li>
 <li>After-hours emergency</li>
 </ul>
 </div>
 <div class="support-card">
 <div class="support-name">Priority</div>
 <div class="support-price">$850/mo</div>
 <div class="support-details">10 hrs included<br>$85/hr effective</div>
 <ul class="support-features">
 <li>2-hour guarantee, 24/7</li>
 <li>Mission-critical ops</li>
 </ul>
 </div>
 </div>
 <p style="font-size: 9px; margin: 4px 0;"><strong>All Support Plans Include:</strong> Email & phone support, covers GPS-enrolled endpoints and equipment, professional friendly service, single point of contact.</p>
 <h2>Prepaid Block Time - Non-Expiring Project Hours</h2>
 <p style="font-size: 9px;">Perfect for one-time projects, seasonal needs, or supplementing your Support Plan. Available to anyone - use for any device or service.</p>
 <table class="table">
 <tr><th>Block Size</th><th>Price</th><th>Effective Rate</th><th>Expiration</th></tr>
 <tr><td>10 hours</td><td>$1,500</td><td>$150/hour</td><td>Never expires</td></tr>
 <tr><td>20 hours</td><td>$2,600</td><td>$130/hour</td><td>Never expires</td></tr>
 <tr><td>30 hours</td><td>$3,000</td><td>$100/hour</td><td>Never expires</td></tr>
 </table>
 <h2>Quick Pricing Examples</h2>
 <div class="example-box">
 <div class="example-header">Small Office (10 endpoints)</div>
 <div class="cost-line"><span>GPS-Pro (10 × $26)</span><span>$260</span></div>
 <div class="cost-line"><span>Equipment Pack</span><span>$25</span></div>
 <div class="cost-line"><span>Standard Support (4 hrs)</span><span>$380</span></div>
 <div class="cost-line total"><span>TOTAL</span><span>$665/month</span></div>
 </div>
 <div style="display: grid; grid-template-columns: 1fr 1fr; gap: 8px;">
 <div class="example-box">
 <div class="example-header">Growing Business (22 endpoints)</div>
 <div class="cost-line"><span>GPS-Pro (22 × $26)</span><span>$572</span></div>
 <div class="cost-line"><span>Premium Support (6 hrs)</span><span>$540</span></div>
 <div class="cost-line total"><span>TOTAL</span><span>$1,112/mo</span></div>
 </div>
 <div class="example-box">
 <div class="example-header">Established Company (42 endpoints)</div>
 <div class="cost-line"><span>GPS-Pro (42 × $26)</span><span>$1,092</span></div>
 <div class="cost-line"><span>Priority Support (10 hrs)</span><span>$850</span></div>
 <div class="cost-line total"><span>TOTAL</span><span>$1,942/mo</span></div>
 </div>
 </div>
 <div class="callout-box success">
 <strong>New Client Special Offer - Sign up within 30 days:</strong> ✓ Waived setup fees ✓ First month 50% off support plans ✓ Free security assessment ($500 value)
 </div>
 <div class="cta-box">
 <h2>Contact Us Today</h2>
 <div class="phone-large">520.304.8300</div>
 <p>mike@azcomputerguru.com | azcomputerguru.com<br>7437 E. 22nd St, Tucson, AZ 85710</p>
 </div>
 <div class="footer">Protecting Tucson Businesses Since 2001 | Front</div>
 </div>
 <!-- PAGE 2: BACK - COMPLETE IT SERVICES -->
 <div class="page">
 <div class="header">
 <div class="logo">Arizona Computer Guru</div>
 <div class="contact">
 <div class="phone">520.304.8300</div>
 <div>7437 E. 22nd St, Tucson, AZ 85710 | azcomputerguru.com</div>
 </div>
 </div>
 <h1>Complete IT Services - Everything Your Business Needs</h1>
 <div class="subtitle">Protecting Tucson Businesses Since 2001</div>
 <h2>Web Hosting - Fast, Secure, Managed</h2>
 <div class="pricing-grid">
 <div class="pricing-tier">
 <h4>Starter</h4>
 <div class="price">$15/mo</div>
 <div class="details">5GB storage, 1 website</div>
 <ul>
 <li>Free SSL</li>
 <li>Daily backups</li>
 <li>cPanel access</li>
 <li>Email accounts</li>
 </ul>
 <div class="best-for">Personal sites, portfolios</div>
 </div>
 <div class="pricing-tier" style="border: 2px solid #f39c12;">
 <h4>Business</h4>
 <div class="price">$35/mo</div>
 <div class="details">25GB storage, 5 websites</div>
 <ul>
 <li>WordPress optimized</li>
 <li>Staging environment</li>
 <li>Performance optimization</li>
 <li>Priority support</li>
 </ul>
 <div class="best-for" style="color: #f39c12; font-weight: bold;">MOST POPULAR</div>
 </div>
 <div class="pricing-tier">
 <h4>Commerce</h4>
 <div class="price">$65/mo</div>
 <div class="details">50GB storage, unlimited sites</div>
 <ul>
 <li>E-commerce optimized</li>
 <li>Dedicated IP included</li>
 <li>PCI compliance tools</li>
 <li>Priority 24/7 support</li>
 </ul>
 <div class="best-for">Online stores, high-traffic</div>
 </div>
 </div>
 <h2>Email Hosting - Budget-Friendly or Enterprise</h2>
 <div style="display: grid; grid-template-columns: 1fr 1fr; gap: 8px; margin: 6px 0;">
 <div>
 <h3>WHM Email (IMAP/POP) - Budget Option</h3>
 <p><strong>From $2/mailbox/month</strong> (5GB included) + $2 per 5GB block</p>
 <ul class="feature-list" style="font-size: 9px;">
 <li>IMAP/POP3/SMTP access, webmail interface</li>
 <li>Works with Outlook, Thunderbird, mobile apps</li>
 <li>Daily backups, basic spam filtering</li>
 </ul>
 <p style="font-size: 9px; margin-top: 4px;"><strong>Pre-Configured Packages:</strong> 5GB: $2/mo | 10GB: $4/mo | 25GB: $10/mo | 50GB: $20/mo</p>
 </div>
 <div>
 <h3>Microsoft 365 - Enterprise Collaboration</h3>
 <ul class="feature-list" style="font-size: 9px;">
 <li><strong>Business Basic:</strong> $7/user/mo (50GB, web/mobile apps, Teams, OneDrive)</li>
 <li><strong>Business Standard:</strong> $14/user/mo (Desktop Office apps, full suite) - POPULAR</li>
 <li><strong>Business Premium:</strong> $24/user/mo (Advanced security & compliance)</li>
 <li><strong>Exchange Online:</strong> $5/user/mo (Email only, no Office apps)</li>
 </ul>
 </div>
 </div>
 <p style="font-size: 9px; margin: 4px 0;"><strong>Email Security Add-On:</strong> $3/mailbox/month (Anti-phishing, spam filtering, DLP) - Recommended for WHM Email</p>
 <h2>VoIP Services - GPS-Voice Business Phone Systems</h2>
 <div class="voip-grid">
 <div class="voip-box">
 <div class="voip-name">GPS-Voice Basic</div>
 <div class="voip-price">$22<span class="period">/user/month</span></div>
 <div class="voip-label">Essential Communications</div>
 <ul class="voip-features">
 <li>Unlimited US/Canada calling</li>
 <li>1 local phone number</li>
 <li>E911 emergency services</li>
 <li>Voicemail w/ email delivery</li>
 <li>Mobile & desktop apps</li>
 <li>Auto-attendant</li>
 </ul>
 </div>
 <div class="voip-box popular">
 <div class="voip-name">GPS-Voice Standard</div>
 <div class="voip-price">$28<span class="period">/user/month</span></div>
 <div class="voip-label">Business Communications</div>
 <p style="font-size: 6px; font-weight: 600; margin-bottom: 1px;">Everything in Basic, PLUS:</p>
 <ul class="voip-features">
 <li>Voicemail transcription</li>
 <li>Ring groups & call queues</li>
 <li>Desk phone support</li>
 <li>Professional hold experience</li>
 </ul>
 </div>
 <div class="voip-box">
 <div class="voip-name">GPS-Voice Pro</div>
 <div class="voip-price">$35<span class="period">/user/month</span></div>
 <div class="voip-label">Advanced Communications</div>
 <p style="font-size: 6px; font-weight: 600; margin-bottom: 1px;">Everything in Standard, PLUS:</p>
 <ul class="voip-features">
 <li>SMS text messaging</li>
 <li>Call recording</li>
 <li>2 phone numbers</li>
 <li>Advanced analytics</li>
 <li>CRM integration ready</li>
 </ul>
 </div>
 <div class="voip-box">
 <div class="voip-name">GPS-Voice Call Center</div>
 <div class="voip-price">$55<span class="period">/user/month</span></div>
 <div class="voip-label">Full Contact Center</div>
 <p style="font-size: 6px; font-weight: 600; margin-bottom: 1px;">Everything in Pro, PLUS:</p>
 <ul class="voip-features">
 <li>Call center seat (ACD)</li>
 <li>Real-time dashboards</li>
 <li>Supervisor tools</li>
 <li>Skills-based routing</li>
 <li>Agent analytics</li>
 </ul>
 </div>
 </div>
 <p style="font-size: 9px; margin: 4px 0;"><strong>VoIP Add-Ons:</strong> Additional Phone Number: $2.50/mo | Toll-Free Number: $4.95/mo | SMS Messaging: $4/mo | Voicemail Transcription: $3/mo | MS Teams Integration: $8/mo | Digital Fax: $12/mo</p>
 <p style="font-size: 9px; margin: 4px 0;"><strong>Phone Hardware (One-Time Purchase):</strong> Basic Desk Phone (T53W): $219 | Business Desk Phone (T54W): $279 | Executive Desk Phone (T57W): $359 | Conference Phone (CP920): $599 | Wireless Headset (WH62): $159 | Cordless Phone (W73P): $199</p>
 <div class="callout-box success">
 <strong>Special for GPS Clients:</strong> Free number porting + 50% off first month VoIP
 </div>
 <h2>Why Choose GPS (Guru Protection Services)?</h2>
 <ul class="feature-list">
 <li><strong>LOCAL EXPERTISE</strong> - Tucson-based team that knows your business and responds quickly</li>
 <li><strong>PREDICTABLE PRICING</strong> - Fixed monthly costs, no surprise bills or hidden fees</li>
 <li><strong>COMPREHENSIVE PROTECTION</strong> - From endpoints to cloud, we monitor everything</li>
 <li><strong>PERSONAL SERVICE</strong> - You get a real person, not a ticket queue</li>
 <li><strong>PROVEN TRACK RECORD</strong> - Protecting Tucson businesses for over 20 years</li>
 <li><strong>ALL-IN-ONE SOLUTION</strong> - Security + Hosting + Communications from one trusted partner</li>
 </ul>
 <h2>Complete IT Solution Example</h2>
 <div class="example-box">
 <div class="example-header">15-User Business with Website, Email & VoIP</div>
 <div class="cost-line"><span>GPS-Pro Monitoring (15 × $26)</span><span>$390</span></div>
 <div class="cost-line"><span>Premium Support (6 hrs included)</span><span>$540</span></div>
 <div class="cost-line"><span>Business Web Hosting</span><span>$35</span></div>
 <div class="cost-line"><span>GPS-Voice Standard (15 × $28)</span><span>$420</span></div>
 <div class="cost-line"><span>Toll-Free Number</span><span>$4.95</span></div>
 <div class="cost-line total"><span>MONTHLY TOTAL</span><span>$1,389.95</span></div>
 <div class="cost-line total"><span>ANNUAL TOTAL</span><span>$16,679.40</span></div>
 </div>
 <p style="font-size: 9px; margin: 4px 0;"><strong>One-Time Hardware:</strong> Basic Desk Phones (15 × $219) = $3,285</p>
 <h2>Get Started in 3 Easy Steps</h2>
 <div style="display: grid; grid-template-columns: repeat(3, 1fr); gap: 6px; margin: 6px 0;">
 <div style="text-align: center; padding: 6px; background: #f8f9fa; border-radius: 4px;">
 <div style="font-size: 20px; color: #f39c12; font-weight: bold;">1</div>
 <div style="font-size: 9px; font-weight: bold; color: #1e3c72; margin: 3px 0;">FREE CONSULTATION</div>
 <div style="font-size: 8px;">Call 520.304.8300 for no-obligation assessment</div>
 </div>
 <div style="text-align: center; padding: 6px; background: #f8f9fa; border-radius: 4px;">
 <div style="font-size: 20px; color: #f39c12; font-weight: bold;">2</div>
 <div style="font-size: 9px; font-weight: bold; color: #1e3c72; margin: 3px 0;">CUSTOM PROPOSAL</div>
 <div style="font-size: 8px;">We'll design a solution for your business and budget</div>
 </div>
 <div style="text-align: center; padding: 6px; background: #f8f9fa; border-radius: 4px;">
 <div style="font-size: 20px; color: #f39c12; font-weight: bold;">3</div>
 <div style="font-size: 9px; font-weight: bold; color: #1e3c72; margin: 3px 0;">SEAMLESS SETUP</div>
 <div style="font-size: 8px;">We handle migration, training, testing, go-live support</div>
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 <h2>Contact Us Today</h2>
 <div class="phone-large">520.304.8300</div>
 <p>mike@azcomputerguru.com | azcomputerguru.com<br>Office: 7437 E. 22nd St, Tucson, AZ 85710<br>Hours: Monday-Friday 8:00 AM - 5:00 PM MST | Emergency Support: 24/7 for Priority Support clients</p>
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 <p style="font-size: 9px; font-weight: bold; color: #1e3c72; margin-bottom: 3px;">Our Commitment to You:</p>
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 <li>Fast response times (2-24 hours depending on plan)</li>
 <li>Proactive monitoring prevents problems before they happen</li>
 <li>Transparent pricing with no hidden fees</li>
 <li>Local support team that knows Tucson businesses</li>
 <li>20+ years protecting Arizona companies</li>
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 <div class="footer">Protecting Tucson Businesses Since 2001 | Back</div>
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