fix(msp-pricing): Fix page breaks in all marketing HTML files

- Fix MSP-Buyers-Guide.html page overflow issues - Fix Service-Overview-OnePager.html content breaks - Add Cybersecurity-OnePager.html with proper page breaks - Set exact page height (11in) to prevent overflow - Add page-break-inside: avoid to all content boxes - Protect tables, callouts, examples from splitting - Add header/paragraph orphan/widow protection - All files now print cleanly without content overrun Changes: - Page containers: exact 11in height with overflow hidden - Content boxes: page-break-inside: avoid - Headers: page-break-after: avoid - Paragraphs: orphans/widows protection - Tables: stay together on single pages Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
2026-02-01 17:26:08 -07:00
parent 422926fa51
commit 59797e667b
4 changed files with 1292 additions and 6 deletions
--- a/projects/msp-pricing/marketing/Cybersecurity-OnePager-Content.md
+++ b/projects/msp-pricing/marketing/Cybersecurity-OnePager-Content.md
@@ -0,0 +1,514 @@
+# Cybersecurity One-Pager Content
+**Target:** Small Business Owners (5-50 employees)
+**Format:** Front/Back 8.5" x 11"
+**Last Updated:** 2026-02-01
+
+---
+
+## FRONT SIDE: THE THREAT LANDSCAPE
+
+### Title
+**Cybersecurity for Arizona Small Businesses: Why You Can't Afford to Wait**
+
+### Section 1: The Myth vs. Reality
+
+**MYTH:** "We're too small to be targeted"
+
+**REALITY:**
+- **43% of cyberattacks target small businesses** (Verizon DBIR)
+- **60% of small businesses close within 6 months** of a major breach
+- **Average breach cost: $120,000-$200,000** for small businesses
+- Hackers use automated tools that target vulnerable systems regardless of company size
+
+**Why Small Businesses?**
+- Easier targets than enterprises (weaker security)
+- Valuable data (customer info, financial records, credentials)
+- Often lack IT security expertise
+- Less likely to detect attacks quickly
+
+---
+
+### Section 2: The Top 5 Threats Facing Tucson Businesses
+
+#### 1. RANSOMWARE - Your Files Held Hostage
+**What Happens:**
+- Malware encrypts all your files (documents, photos, databases)
+- Attackers demand $10,000-$50,000 payment in cryptocurrency
+- Even if you pay, no guarantee you'll get files back
+- Business operations halt completely
+
+**Real Example:**
+- Tucson medical practice, 2023
+- Ransomware encrypted patient records
+- $40,000 ransom demanded
+- 2 weeks of downtime
+- Total cost: $85,000+ (ransom + recovery + lost revenue)
+
+**Statistics:**
+- 1 in 5 small businesses hit with ransomware (Cybersecurity Ventures)
+- Average ransom: $31,000 (but rising)
+- 46% of businesses pay the ransom but don't get full data back
+
+---
+
+#### 2. PHISHING ATTACKS - The Employee Email Trap
+**What Happens:**
+- Employee receives email that looks legitimate (bank, vendor, CEO)
+- Email contains malicious link or attachment
+- One click = stolen credentials or malware installation
+- Attacker gains access to systems, email, financial accounts
+
+**Real Example:**
+- "Your invoice is ready" email to accounting department
+- Employee downloads "invoice.pdf" (actually malware)
+- Attacker steals bank account access
+- $47,000 wire transfer to fraudulent account
+
+**Statistics:**
+- **95% of all breaches start with phishing** (IBM Security)
+- Average organization receives 10+ phishing emails per employee per month
+- Only takes ONE click to compromise entire network
+
+---
+
+#### 3. BUSINESS EMAIL COMPROMISE (BEC) - The CEO Fraud
+**What Happens:**
+- Attacker spoofs CEO or vendor email address
+- Sends urgent wire transfer request to accounting
+- Employee follows "CEO's orders" and wires money
+- Funds transferred to offshore account and disappear
+
+**Real Example:**
+- Arizona construction company, 2024
+- "CEO" emails CFO: "Need immediate wire transfer for supplier"
+- $125,000 sent before fraud discovered
+- Money never recovered
+
+**Statistics:**
+- **BEC attacks cost businesses $2.4 billion annually** (FBI IC3)
+- Average loss per incident: $120,000
+- 80% of losses are never recovered
+
+---
+
+#### 4. UNPATCHED SOFTWARE - The Open Door
+**What Happens:**
+- Software vendors release security patches monthly
+- Unpatched systems have known vulnerabilities
+- Hackers scan for vulnerable systems and exploit them
+- Automated attacks require zero skill
+
+**Real Examples:**
+- **WannaCry (2017):** Exploited unpatched Windows systems, affected 300,000+ computers, caused $4 billion in damages
+- **NotPetya (2017):** Unpatched accounting software, $10 billion global damages
+
+**Statistics:**
+- **60% of breaches involve unpatched vulnerabilities** (Ponemon Institute)
+- Average time from patch release to exploit: **7 days**
+- Average small business patch lag: **30-60 days** (or never)
+
+---
+
+#### 5. INSIDER THREATS - The Disgruntled Employee
+**What Happens:**
+- Former employee still has system access
+- Disgruntled employee sells credentials
+- Negligent employee falls for phishing
+- Contractor overstays access permissions
+
+**Real Example:**
+- Phoenix retail company, 2023
+- Fired IT contractor still had admin access
+- Deleted customer database and backup files
+- $200,000 in recovery costs, lost customers
+
+**Statistics:**
+- **34% of breaches involve internal actors** (Verizon DBIR)
+- 60% of organizations don't revoke access within 24 hours of termination
+- Average cost of insider incident: $484,000
+
+---
+
+### Section 3: The True Cost of a Breach
+
+**COST BREAKDOWN (Typical Small Business Breach):**
+
+| Cost Category | Range |
+|--------------|-------|
+| **Forensic Investigation** | $10,000-$50,000 |
+| **Legal Fees** | $15,000-$100,000 |
+| **Notification & Credit Monitoring** | $5,000-$20,000 |
+| **Lost Productivity** | $25,000-$100,000 |
+| **Lost Revenue (downtime)** | $50,000-$500,000 |
+| **Regulatory Fines (HIPAA/PCI)** | $50,000+ |
+| **Reputation Damage** | Unquantifiable |
+| **Customer Churn** | 25-40% of customers |
+
+**TOTAL TYPICAL BREACH COST: $120,000-$1,240,000**
+
+**Hidden Costs:**
+- Increased cyber insurance premiums (200-400%)
+- Lost business opportunities (RFPs requiring security certifications)
+- Employee morale and turnover
+- Management time dealing with incident (hundreds of hours)
+
+---
+
+### Section 4: Warning Signs You're At Risk
+
+**Check ALL that apply:**
+
+- [ ] Using Windows 7 or older operating systems
+- [ ] No centralized patch management system
+- [ ] Employees use personal email for work communications
+- [ ] No multi-factor authentication (MFA) on critical systems
+- [ ] Passwords shared via text message or email
+- [ ] No email security filtering beyond basic spam blocking
+- [ ] No endpoint security (or just basic consumer antivirus)
+- [ ] No backup system or untested disaster recovery plan
+- [ ] No security awareness training program
+- [ ] IT handled by "someone's nephew" or no dedicated IT
+- [ ] Staff reuse same password across multiple sites
+- [ ] No documented offboarding process (former employees keep access)
+- [ ] No network segmentation (everything on same network)
+- [ ] Critical systems accessible from home with no VPN
+
+**SCORING:**
+- **0-2 checked:** You're doing better than average (but still at risk)
+- **3-5 checked:** HIGH RISK - You're a prime target
+- **6+ checked:** CRITICAL RISK - Breach is likely imminent
+
+**If 3 or more boxes are checked, you need immediate security improvements.**
+
+---
+
+## BACK SIDE: THE GPS SOLUTION
+
+### Section 1: How GPS Protects Tucson Businesses
+
+**GPS uses a 3-layer security approach to stop attacks before they succeed:**
+
+---
+
+#### LAYER 1: PREVENTION - Stop Attacks Before They Happen
+
+**Advanced Endpoint Detection & Response (EDR)**
+- Not just antivirus—stops unknown threats using AI and behavioral analysis
+- Blocks ransomware before it encrypts files
+- Detects and stops fileless attacks
+- Prevents credential theft and lateral movement
+
+**DNS Filtering**
+- Blocks access to known malicious websites automatically
+- Prevents phishing site visits (even if employee clicks link)
+- Stops malware command-and-control communication
+- Enforces safe browsing policies
+
+**Email Security (MailProtector/INKY)**
+- Advanced anti-phishing filters analyze sender behavior
+- Banner warnings on external emails
+- Blocks spoofed CEO/vendor emails (BEC prevention)
+- Quarantines malicious attachments before delivery
+
+**Automated Patch Management**
+- Critical security patches deployed within 24 hours
+- Operating system, applications, firmware all covered
+- Tested deployment to prevent disruption
+- Compliance reporting for audits
+
+**Security Awareness Training**
+- Monthly interactive phishing simulations
+- Quarterly training modules on current threats
+- Track employee security scores
+- Turn employees from weakness into defense layer
+
+---
+
+#### LAYER 2: DETECTION - Catch Threats That Slip Through
+
+**24/7 Monitoring & Alerting**
+- Real-time threat detection on all endpoints
+- Security Operations Center (SOC) reviewing alerts
+- Anomaly detection for unusual behavior
+- Immediate notification of critical threats
+
+**Dark Web Monitoring**
+- Scans dark web marketplaces for leaked credentials
+- Alerts if employee or company data found for sale
+- Proactive password reset before attackers strike
+- Breach notification reports
+
+**Behavioral Analysis**
+- Detects unusual login times/locations
+- Identifies abnormal file access patterns
+- Flags unusual network traffic
+- Catches insider threats
+
+**Real-Time Security Logs**
+- Complete audit trail of all system activity
+- Failed login attempt tracking
+- File access and modification logs
+- Network connection monitoring
+
+---
+
+#### LAYER 3: RESPONSE - Minimize Damage If Breach Occurs
+
+**Incident Response Plan**
+- Documented procedures for every threat type
+- Clear escalation paths and responsibilities
+- Communication templates for customers/vendors
+- Legal and compliance guidance
+
+**Managed Backups**
+- Automated daily backups of all critical systems
+- Offsite encrypted storage (3-2-1 backup rule)
+- Regular restore testing (monthly)
+- Recovery Time Objective: 4 hours
+
+**Ransomware Rollback**
+- Automatic snapshot technology
+- Restore encrypted files within hours without paying ransom
+- Minimal data loss (RPO: 1 hour)
+- Business continuity maintained
+
+**Legal & Compliance Support**
+- Breach notification assistance (state and federal requirements)
+- Cyber insurance claim support and documentation
+- Regulatory compliance reporting (HIPAA, PCI-DSS)
+- Forensic investigation coordination
+
+---
+
+### Section 2: GPS Tiers & Security Features Comparison
+
+| Security Feature | GPS-BASIC ($19/endpoint) | GPS-PRO ($26/endpoint) | GPS-ADVANCED ($39/endpoint) |
+|-----------------|-------------------------|------------------------|----------------------------|
+| **Core Protection** | | | |
+| Antivirus & Anti-malware | [OK] | [OK] | [OK] |
+| 24/7 Monitoring & Alerting | [OK] | [OK] | [OK] |
+| Automated Patch Management | [OK] | [OK] | [OK] |
+| Monthly Health Reports | [OK] | [OK] | [OK] |
+| Remote Management | [OK] | [OK] | [OK] |
+| **Advanced Security** | | | |
+| Advanced EDR (Endpoint Detection & Response) | - | [OK] | [OK] |
+| Email Security (Anti-phishing) | - | [OK] | [OK] |
+| DNS Filtering (Web Protection) | - | [OK] | [OK] |
+| Dark Web Monitoring | - | [OK] | [OK] |
+| Security Awareness Training | - | [OK] | [OK] |
+| Cloud App Monitoring (M365/Google) | - | [OK] | [OK] |
+| **Maximum Protection** | | | |
+| Advanced Threat Intelligence | - | - | [OK] |
+| Ransomware Rollback | - | - | [OK] |
+| Compliance Tools (HIPAA/PCI/SOC2) | - | - | [OK] |
+| Priority Incident Response | - | - | [OK] |
+| Enhanced SaaS Backup | - | - | [OK] |
+| Forensic Investigation Support | - | - | [OK] |
+
+**RECOMMENDED:**
+- **GPS-PRO** for most businesses
+- **GPS-ADVANCED** for regulated industries (medical, legal, finance)
+- **GPS-BASIC** only for very simple environments with minimal risk
+
+---
+
+### Section 3: Real Client Success Story
+
+**CASE STUDY: Southwest Legal Partners**
+
+**The Situation:**
+- 18-employee law firm in Tucson
+- Sophisticated phishing attack targeting accounting department
+- Email spoofed from managing partner requesting wire transfer
+- Malicious attachment designed to steal credentials
+
+**GPS Response:**
+- Email security flagged spoofed sender (external email with internal display name)
+- Banner warning displayed: "EXTERNAL EMAIL - Verify sender"
+- EDR detected malicious attachment, quarantined immediately
+- Alert sent to GPS SOC within 45 seconds
+- Endpoint isolated from network automatically
+- Accounting staff received immediate security training refresher
+
+**Outcome:**
+- Zero data loss
+- Zero downtime
+- Zero financial loss
+- Attack prevented before any damage
+
+**Potential Breach Cost Without GPS:**
+- Credential theft + fraudulent wire transfer: $75,000-$150,000
+- Client data exposure + breach notification: $30,000
+- Regulatory investigation (attorney-client privilege): $50,000+
+- Reputation damage to law firm: Unquantifiable
+
+**GPS Monthly Investment:** $702/month (18 endpoints × $26 + $234 support)
+
+**ROI:** One prevented breach paid for **8-17 YEARS** of GPS protection
+
+---
+
+### Section 4: ROI Calculator - Your Security Investment vs. Breach Cost
+
+**EXAMPLE: 15-Employee Business**
+
+**GPS-PRO Investment:**
+```
+15 endpoints × $26/month = $390/month
+Email security (15 × $3) = $45/month
+Standard Support Plan = $380/month
+-----------------------------------------
+Total Monthly: $815/month
+Annual Investment: $9,780/year
+```
+
+**Average Breach Cost for 15-Employee Business:**
+```
+Low-end breach: $120,000
+High-end breach: $200,000
+```
+
+**Breach Prevention ROI:**
+```
+$120,000 ÷ $9,780 = 12.3 years of GPS protection
+$200,000 ÷ $9,780 = 20.4 years of GPS protection
+```
+
+**ROI Percentage:** 1,200-2,000%
+
+**ONE PREVENTED BREACH PAYS FOR 12-20 YEARS OF GPS**
+
+---
+
+**WHAT IF YOU'RE NOT BREACHED?**
+
+Even without a breach, GPS provides value:
+
+- **Cyber Insurance Discounts:** 10-25% premium reduction (saves $1,000-5,000/year)
+- **Compliance Efficiency:** Automated reporting saves 40+ hours/year ($4,000-8,000)
+- **Reduced Downtime:** Proactive monitoring prevents outages (saves $10,000+/year)
+- **Employee Productivity:** Less malware/slowness = 2-5% productivity gain ($15,000-30,000/year)
+
+**Conservative Annual Value:** $30,000-50,000
+
+**GPS pays for itself even if you're NEVER breached.**
+
+---
+
+### Section 5: Free Security Risk Assessment
+
+**GET YOUR FREE SECURITY RISK ASSESSMENT**
+
+**What We'll Do (No Obligation):**
+
+1. **External Vulnerability Scan**
+   - Scan your public-facing systems for exploitable vulnerabilities
+   - Identify open ports and exposed services
+   - Check for outdated software versions
+   - Test for common misconfigurations
+
+2. **Dark Web Scan**
+   - Search dark web marketplaces for your company domain
+   - Identify any leaked employee credentials
+   - Check for breached vendor accounts
+   - Report any compromised data found
+
+3. **Email Security Test**
+   - Send simulated phishing emails (with permission)
+   - Measure employee susceptibility
+   - Identify high-risk users
+   - Provide training recommendations
+
+4. **Written Report with Risk Score**
+   - Detailed findings for each risk area
+   - Severity ratings (Critical/High/Medium/Low)
+   - Prioritized remediation roadmap
+   - Estimated cost of fixing each issue
+
+5. **Custom GPS Recommendation**
+   - Right-sized protection tier for your business
+   - Exact monthly cost breakdown
+   - Implementation timeline
+   - No pressure, no sales pitch
+
+**Assessment Timeline:** 3-5 business days
+**Your Investment:** $0
+**Our Investment:** $500 (waived for assessment participants)
+
+---
+
+### Section 6: Call to Action
+
+**CONTACT ARIZONA COMPUTER GURU**
+
+**Schedule Your Free Security Assessment:**
+
+**Phone:** 520.304.8300
+**Email:** security@azcomputerguru.com
+**Web:** azcomputerguru.com/security-assessment
+
+**Office Location:**
+7437 E. 22nd St, Tucson, AZ 85710
+(We're local—you can visit us anytime)
+
+**Office Hours:**
+Monday-Friday: 8:00 AM - 5:00 PM
+Emergency Support: 24/7 for GPS clients
+
+---
+
+### Section 7: Guarantee & Special Offer
+
+**30-DAY MONEY-BACK GUARANTEE**
+
+If GPS doesn't give you peace of mind about your cybersecurity in the first 30 days, we'll refund 100% of your fees. No questions asked.
+
+**NEW CLIENT SPECIAL OFFER**
+
+**Sign up within 30 days and receive:**
+- [OK] Waived setup fees (normally $500)
+- [OK] First month 50% off support plan (save $190-425)
+- [OK] Free comprehensive security assessment ($500 value)
+- [OK] Free dark web monitoring scan ($200 value)
+- [OK] Free phishing simulation for all employees ($300 value)
+
+**Total Value: $1,500-1,925**
+
+**Mention code "SECURITY2026" when you call.**
+
+---
+
+**BOTTOM TAGLINE:**
+"Protecting Tucson Businesses from Cyber Threats Since 2001"
+
+---
+
+## Design Notes
+
+**Color Palette:**
+- Primary Blue: #1e3c72 (headings, borders)
+- Orange: #f39c12 (highlights, CTAs)
+- Red: #dc3545 (threat warnings, cost boxes)
+- Green: #27ae60 (protection features, checkmarks)
+- Gray: #666 (body text)
+
+**Visual Elements:**
+- Warning icons for threat section
+- Shield/checkmark icons for protection features
+- Red background boxes for breach costs
+- Green background boxes for GPS protection
+- Gradient backgrounds for CTA sections
+- Tables with proper borders and shading
+
+**Typography:**
+- Font: Segoe UI
+- Headings: Bold, dark blue
+- Body: 11-12pt, gray
+- Callouts: 10-11pt, colored backgrounds
+
+**Layout:**
+- 8.5" × 11" front/back
+- 0.5" margins all sides
+- Clear visual hierarchy
+- Scannable sections with headers
+- Proper white space