diff --git a/.claude/memory/MEMORY.md b/.claude/memory/MEMORY.md
index 2f9983a..abfa4f3 100644
--- a/.claude/memory/MEMORY.md
+++ b/.claude/memory/MEMORY.md
@@ -27,6 +27,7 @@
 - [Mike — font preference](user_font_preference.md) — Mike prefers Lucida Console for monospace UI.
 
 ## Feedback
+- [Bot alerts need a ticket link](feedback_bot_alert_ticket_link.md) — Syncro ticket bot-alerts MUST include a clickable link: https://computerguru.syncromsp.com/tickets/<internal_id> (internal id, not ticket number). post-bot-alert.sh posts raw text; put the URL in the message.
 - [Scheduling = coord todo, not schedulers](feedback_scheduling_via_coord_todo.md) — Defer future work as a coord todo (POST /api/coord/todos; needs text + created_by_user + created_by_machine) for a later session to pick up. NOT /schedule remote CCR agents (no vault/creds there) or local scheduled tasks.
 - [Attribution is read, never inferred](feedback_attribution_from_identity.md) — Who-did-what (user+machine) comes ONLY from identity.json + users.json + git authorship. Never infer from hostname patterns, the userEmail hint, or memory. The "5070" box is Mike's. sync.sh reconciles git config to identity.json; /save renders the User block via whoami-block.sh.
 - [D2TESTNAS SSH Access](feedback_d2testnas_ssh.md) — Use root@192.168.0.9 with Paper123!@#, not sysadmin.
diff --git a/.claude/memory/feedback_bot_alert_ticket_link.md b/.claude/memory/feedback_bot_alert_ticket_link.md
new file mode 100644
index 0000000..d4e88f8
--- /dev/null
+++ b/.claude/memory/feedback_bot_alert_ticket_link.md
@@ -0,0 +1,22 @@
+---
+name: feedback_bot_alert_ticket_link
+description: Syncro/ticket bot alerts must include a clickable link to the ticket
+metadata:
+  type: feedback
+---
+
+Every `#bot-alerts` post about a Syncro ticket MUST include a clickable link to that ticket.
+`post-bot-alert.sh` posts the raw message verbatim — it does NOT auto-append a link — so the URL
+must be in the message text. Discord auto-links bare URLs.
+
+**Why:** Mike wants to click straight through to the ticket from the alert feed; an alert without
+the link makes him hunt for it (flagged 2026-06-05 on Bardach #32387).
+
+**How to apply:**
+- Syncro ticket URL uses the **internal ticket id**, NOT the ticket number:
+  `https://computerguru.syncromsp.com/tickets/<internal_id>` (e.g. #32387 -> id 112248434 ->
+  `https://computerguru.syncromsp.com/tickets/112248434`).
+- Put the URL on its own line after the summary, or inline. To edit an already-posted alert,
+  PATCH `https://discord.com/api/v10/channels/<channel>/messages/<message_id>` with `{content}`
+  (the bot can edit its own messages; token from `projects/discord-bot/bot-token.sops.yaml`).
+- Applies to any ticket-related alert (create, update, close, comment, billing). See [[feedback_syncro_html]].