sync: auto-sync from GURU-5070 at 2026-06-14 20:04:14

Author: Mike Swanson
Machine: GURU-5070
Timestamp: 2026-06-14 20:04:14

projects/acg-website-showcase/multipage/DESIGN.md

@@ -0,0 +1,51 @@
+# DESIGN.md — "Sonoran Ledger" (multipage)
+
+The locked design language for the ACG site. A trusted local bookkeeper's ledger,
+rendered for the web: warm paper, precise rules, mono numerals. Pricing, the
+calculator, and the concierge story are treated as a transparent, permanent record.
+
+## Color strategy: Committed (warm paper carries the surface), one accent as "ink"
+Use OKLCH; neutrals tinted toward the brand hue (~30 hue). Never pure #000/#fff.
+
+- **Light:** paper `#F7F3EB`, surface `#EDE6D9`, surface-2 `#E4DACA`,
+  ink `#2A2521`, ink-2 `#5A5148`, ink-3 `#6D6456` (AA on cream).
+- **Dark:** paper `#1C1814`, surface `#2A2520`, surface-2 `#322B24`,
+  ink `#E8DFCE`, ink-2 `#C4B8A3`, ink-3 `#9A8C77`.
+- **Accent (the "ink"):** amber `#F2922E` (light) / `#F2A24E` (dark) for fills,
+  underlines, marks, the single primary CTA. Orange TEXT on light must use
+  `#BD5A00` (AA); on dark `#F4A85C`.
+- Accent is ≤ ~10% of any view. It marks active data, never fills big blocks.
+
+## Theme
+Both light and dark are first-class. Scene: a Tucson business owner reading at a
+sunlit desk by day, or late at night deciding on a provider. Warm in both. System
+preference is honored and remembered, set before first paint (no flash).
+
+## Typography
+- Display: **Barlow Condensed** 600/700 (headlines, tier names, the "since 2001" lockup).
+- Body: **Lexend** 300/400/500 (body capped 65–75ch).
+- Mono: **JetBrains Mono**, tabular-nums, for ALL money, the calculator, endpoint
+  counts, eyebrows, and ledger micro-labels.
+- Scale steps keep ≥1.25 contrast; hierarchy via scale + weight.
+
+## Layout & rhythm
+- Strict 24px baseline. Faint continuous ledger rulings align to body line-height.
+- Vary spacing per page; do not repeat one padding everywhere. Avoid identical card
+  grids. Cards only where they are the right affordance (pricing tiers).
+- Radius 0–2px only. Sharp = precise, manual, honest.
+
+## Motion
+- Reveal on scroll (opacity + small translate), ease-out only, respects reduced-motion.
+- Never animate layout properties.
+
+## House laws (impeccable)
+- **No em dashes** anywhere in copy. Use commas, colons, semicolons, periods, parentheses.
+- **No side-stripe accent borders** (no border-left/right > 1px as a colored accent).
+  Use full borders, leading numerals/marks, background tints, or nothing.
+- No gradient text, no decorative glassmorphism, no hero-metric template, no AI slop.
+
+## Multipage specifics
+- Shared sticky header (brand + nav + theme toggle + mobile menu) and footer on every page.
+- Active nav state per page (`aria-current="page"`).
+- Pages: Home, Services, Pricing, Calculator, About, Contact. Each has its own
+  opening rhythm so the set never feels templated.