sync: auto-sync from GURU-5070 at 2026-06-14 20:04:14

Author: Mike Swanson
Machine: GURU-5070
Timestamp: 2026-06-14 20:04:14

projects/acg-website-showcase/multipage/PRODUCT.md

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+# PRODUCT.md — Arizona Computer Guru (ACG) website
+
+register: brand
+
+## Product purpose
+A multipage marketing website for Arizona Computer Guru, a Tucson managed-IT and
+cybersecurity provider operating since 2001. The site sells trust before it sells
+services: the goal is for a small-business owner to feel they have found honest,
+local people who will go further than the last IT company, then to reach out or
+build an estimate. Design IS the product here.
+
+## Users
+- Tucson / southern-Arizona small-business owners and office managers (roughly
+  5 to 100 employees): law firms, medical practices, accounting, construction,
+  property management, retail, manufacturing.
+- Often burned before: surprise bills, offshore call centers, three-year lock-ins,
+  "unlimited support" that wasn't. Skeptical, value-conscious, not deeply technical.
+- They want a real person, fast local help, and to know what it costs before a call.
+
+## Brand & tone
+- The differentiator is **concierge IT**: genuine relationships, going much further
+  than typical IT companies, at reasonable prices.
+- Voice: kind, direct, transparent, plain-spoken, confident without arrogance.
+  Never condescending, never sales-pressure, never hype. "We built it the way we'd
+  want to be treated." Publishes its prices on purpose.
+- Local and rooted: Tucson since 2001, physical office at 7437 E. 22nd St, onsite
+  in 1 to 2 hours, month-to-month terms.
+
+## Anti-references (do NOT look like these)
+- Generic SaaS/MSP slop: blue/purple gradients, floating 3D isometrics, server-rack
+  clip art, glowing shields, "hero metric" stat templates, identical icon-card grids.
+- Hard-sell landing pages: countdown timers, fake scarcity, manufactured testimonials.
+- Cold enterprise-security navy-and-gold. Cold healthcare white-and-teal.
+
+## Strategic principles
+- Transparency is the aesthetic. Show real numbers, real pricing, real process.
+- Warmth and place: Tucson light, paper, ledgers, honest materials. Photographic,
+  not illustrated.
+- Every word earns its place. No restated headings, no filler.
+
+## Integrity rules
+- No fabricated named client testimonials. Proof is built from verifiable facts.
+- The contact form is a demo (not wired to a mailbox). Pricing is illustrative of
+  published GPS rates. Photography is representational.