sync: auto-sync from DESKTOP-0O8A1RL at 2026-05-22 11:07:55

Author: Mike Swanson
Machine: DESKTOP-0O8A1RL
Timestamp: 2026-05-22 11:07:55

clients/azcomputerguru.com/PRODUCT.md

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+# Product
+
+## Register
+
+brand
+
+## Users
+
+Mix of Arizona small business owners (frustrated with IT failures, shopping for an MSP,
+or delegating the IT vendor search) and office managers tasked with finding IT support.
+Visitors arrive with varying urgency, from immediate crisis to early-stage comparison.
+All are looking for competence, reliability, and a vendor they can trust without
+hand-holding.
+
+## Product Purpose
+
+Arizona Computer Guru is a 20-year Tucson-based MSP serving small and mid-sized Arizona
+businesses. The site converts visitors into calls or consultation requests. Success is
+520.304.8300 ringing or a scheduled consultation. Secondary goal: establish credibility
+for multi-city reach (Tucson, Phoenix, Prescott, Flagstaff).
+
+## Brand Personality
+
+Sharp, confident, modern. A polished MSP that punches above its size. Looks enterprise,
+acts local. Voice is direct and expert without being cold. The company that walks in,
+sizes up the problem, and handles it without drama.
+
+## Anti-references
+
+- Generic MSP template sites: circuit board stock photos, orange/blue defaults, identical
+  card grids, rotating hero sliders. The site currently resembles this. Must not.
+- Enterprise IT vendor cold/corporate aesthetics: IBM/Dell procurement energy, inhuman
+  scale, jargon-heavy copy.
+- Cheap small-business website builder templates: Wix/Squarespace default energy.
+- Aggressive hard-sell layouts: excessive CTA repetition, oversaturated orange,
+  pushiness that undercuts trust.
+
+## Design Principles
+
+1. Expert confidence, not loud volume. Competence speaks quietly. Authority through
+   precision and restraint, not aggressive orange saturation.
+2. Local anchor, regional scale. 20 years in Arizona. Rooted and real, not a national
+   franchisor template.
+3. Convert through trust, not pressure. The CTA earns its click by making the visitor
+   feel understood. No countdown timers, no pop-up pressure.
+4. Every element earns its place. Arizona businesses are practical. Clear hierarchy, no
+   decorative friction, information where they expect it.
+5. Look like the best IT company in Tucson, not a generic IT company. A visitor should
+   not mistake this for any other MSP site.
+
+## Accessibility & Inclusion
+
+WCAG AA minimum. Standard contrast and keyboard navigation. Honor prefers-reduced-motion
+for all animations.