The Arizona Business Owner's
Guide to Choosing an MSP

How to Avoid Costly Mistakes and Find the Right IT Partner
Not a sales pitch - a framework for evaluating ANY MSP

Inside you'll find:

  • The 7 red flags of a bad MSP (with real examples)
  • Industry pricing benchmarks (actual numbers, not ranges)
  • Questions to ask before you sign anything
  • How to calculate the true cost of "cheap" IT
Arizona Computer Guru
7437 E. 22nd St, Tucson, AZ 85710
520.304.8300 | azcomputerguru.com
Protecting Tucson Businesses Since 2001
520.304.8300
7437 E. 22nd St, Tucson, AZ 85710

Is This Guide For You?

You should read this guide if:

If you checked ANY of these boxes, keep reading.

What You'll Learn

How to spot a bad MSP - The 7 warning signs that separate professional IT companies from the cowboys. These apply whether you're evaluating us or someone else.

What IT services actually cost - Industry benchmarks for endpoint monitoring, support plans, and cloud services. Real numbers from real MSPs.

The right questions to ask - 10 questions that will reveal whether an MSP is proactive or reactive, transparent or hiding fees, local or offshore.

How to calculate ROI - Why the cheapest option often costs you more in downtime, security incidents, and lost productivity.

Our Promise

This isn't a sales pitch.

We're going to give you the tools to evaluate ANY MSP - including our competitors. We'll share our actual pricing, our philosophy, and even the questions you should ask to vet us.

Why? Because we believe transparency wins in the long run. The right fit matters more than the hard sell.

You might not choose us. And that's okay. But you'll make a better decision because you read this guide.

Ready? Let's start with the red flags.

The 7 Red Flags of a Bad MSP

Red Flag 1: "Unlimited Support" Promises

The Problem: An MSP promises "unlimited support" for a flat monthly fee. It sounds great - until you need them.
Why It Happens: "Unlimited" is a marketing term designed to win the sale. But in practice, these companies manage costs by making support inconvenient: slow response times, offshore call centers, artificial barriers to service.
What to Look For Instead: Transparent pricing with clearly defined service levels. A good MSP will tell you exactly what's included, what the response times are, and what happens when you exceed your plan.
GPS Example: Our Standard Support Plan includes 4 hours of labor per month at $380 ($95/hour effective rate). You know exactly what you're getting. Need more? You can add non-expiring block time at $100-150/hour. No surprises.
Key Question: "What happens when I use all my included hours? What's the overage rate and response time?"

Red Flag 2: Hidden Pricing and "Call for Quote"

The Problem: The MSP won't publish pricing on their website. Everything is "call for a custom quote." You can't comparison shop because you don't know what anything costs.
Why It Happens: Sales-driven MSPs use pricing opacity to maximize what they can charge each customer. They're betting you won't shop around if the process is painful enough.
What to Look For Instead: Published pricing or clear pricing structures. You should be able to ballpark your costs before you ever talk to a salesperson.
GPS Example: Our pricing is published: $19-39/endpoint depending on the protection tier, $200-850/month for support plans based on hours included. You can calculate your costs before you call us.
Key Question: "Can you send me a rate sheet or pricing guide before we schedule a sales call?"

Red Flag 3: Offshore-Only Support

The Problem: Your "local MSP" routes all support calls to an offshore call center. You deal with language barriers, time zone issues, and techs who've never seen your office.
Why It Happens: Labor arbitrage. Offshore support is cheaper, but the cost savings come at the expense of service quality and local expertise.
What to Look For Instead: Local or US-based support with actual people you can meet. Ask if the company has a local office and local techs who can come onsite when needed.
GPS Example: We're based in Tucson (7437 E. 22nd St). Our support team is local. We can be onsite within hours if you need us, and you'll talk to the same techs who know your systems.
Key Question: "Where is your support team located? Can I visit your office? Who responds to after-hours emergencies?"

Red Flag 4: No Proactive Monitoring

The Problem: The MSP operates on a "break-fix" model. They only help you when something breaks - and they bill you every time you call. There's no monitoring, no maintenance, no prevention.
Why It Happens: Break-fix is more profitable in the short term. The more things break, the more they bill. There's no incentive to prevent problems.
What to Look For Instead: 24/7 monitoring, automated patch management, proactive alerts. A good MSP fixes problems before you know they exist.
GPS Example: Every GPS tier includes 24/7 monitoring, automated patching, and monthly health reports. We're alerted to issues before they become outages. Our goal is that you never have to call us because something broke.
Key Question: "Do you monitor my systems 24/7? What happens if you detect a problem at 2am? How do you prevent issues before they cause downtime?"

Red Flag 5: Long Contract Lock-Ins

The Problem: The MSP requires a 3-year contract with hefty early termination fees. You're locked in even if the service is terrible.
Why It Happens: Long contracts protect MSPs who know they can't retain customers based on service quality alone. It's a revenue guarantee regardless of performance.
What to Look For Instead: Month-to-month agreements or short-term contracts (1 year maximum). A confident MSP doesn't need to lock you in - they earn your business every month.
GPS Example: We offer month-to-month agreements. If we're not delivering value, you can walk away. We keep clients because they choose to stay, not because they're trapped.
Key Question: "What's your contract term? What are the early termination fees? Why should I commit to a multi-year agreement?"

Red Flag 6: One-Size-Fits-All Packages

The Problem: The MSP has rigid packages: Small, Medium, Large. If you have 12 computers but their "Small" plan covers 10, you're forced into the "Medium" plan and overpay.
Why It Happens: Package pricing is easier to sell and manage. But it prioritizes the MSP's convenience over your actual needs.
What to Look For Instead: Per-endpoint or per-user pricing that scales with your actual needs. You should pay for what you use, not what fits their pricing tiers.
GPS Example: We charge per endpoint: $19-39/endpoint depending on the protection level you choose. 10 computers? 22 computers? 42 computers? You pay for exactly what you have.
Key Question: "How does pricing scale if I add or remove users? Do I pay for what I use, or am I locked into a package tier?"

Red Flag 7: No Local Presence

The Problem: The MSP is a national chain or a remote-only operation. There's no local office, no local techs, no way to meet them face-to-face.
Why It Happens: Remote-only is cheaper to operate. But when you need onsite support, hardware troubleshooting, or just want to meet your IT team, they're nowhere to be found.
What to Look For Instead: A local MSP with a physical office, local staff, and roots in your community. Someone who understands the Tucson market and can be onsite when you need them.
GPS Example: We've been in Tucson since 2001. Our office is at 7437 E. 22nd St. We're not a national chain - we're your neighbors. We know the local business landscape, we understand Arizona compliance requirements, and we can be at your office within the hour if needed.
Key Question: "Where is your office? How long have you been in this market? Can you be onsite if needed, and how quickly?"

What Should You Actually Pay for IT?

Industry benchmarks and real-world pricing

Endpoint Monitoring (per computer/server per month)

Protection LevelIndustry RangeGPS Pricing
Basic monitoring$15-25/endpointGPS-Basic: $19
Business-grade protection$25-40/endpointGPS-Pro: $26 (MOST POPULAR)
Advanced security (EDR, compliance)$35-50/endpointGPS-Advanced: $39

Support Plans (monthly labor included)

PlanMonthly FeeHours IncludedEffective Rate
Essential$2002 hours$100/hour
Standard$3804 hours$95/hour (MOST POPULAR)
Premium$5406 hours$90/hour
Priority$85010 hours$85/hour

Real-World Pricing Scenarios

Small Office: 10 Computers
GPS-Pro Monitoring (10 × $26)$260
Equipment Pack (router, printer)$25
Standard Support (4 hrs/month)$380
TOTAL:$665/month ($66.50 per computer)
Growing Business: 22 Computers
GPS-Pro Monitoring (22 × $26)$572
Premium Support (6 hrs/month)$540
TOTAL:$1,112/month ($50.55 per computer)
Established Company: 42 Computers
GPS-Pro Monitoring (42 × $26)$1,092
Priority Support (10 hrs/month)$850
TOTAL:$1,942/month ($46.24 per computer)

Notice how the per-computer cost DECREASES as you scale? That's how per-endpoint pricing should work.

The True Cost of "Cheap" IT

Scenario: The $500/month Break-Fix Shop

You hire a local tech who charges $65/hour and promises to "only charge when you call." Here's what actually happens:

Month 1-3: Quiet months. You pay nothing (or minimal hours). You think you're winning.

Month 4: Your server crashes. No monitoring meant no warning. The tech bills 12 hours ($780) for emergency recovery. You lost 2 days of productivity (value: $5,000+ for a 10-person office).

Month 7: Ransomware hits because patches weren't applied. Recovery costs: $8,500. Lost productivity: $15,000. Cyber insurance deductible: $10,000. Total cost: $33,500.

Annual Total:

Compare that to a GPS-Pro plan ($665/month = $7,980/year) that would have prevented both incidents through monitoring and patching.

The True Cost of Downtime

Industry averages for business downtime:

Business SizeCost Per Hour of Downtime
Small (10-50 employees)$8,000 - $15,000
Medium (50-100 employees)$50,000 - $100,000
Large (100+ employees)$100,000 - $500,000

Source: Gartner, IBM

A single 4-hour outage can cost a small business $32,000-60,000. Proactive monitoring that prevents that outage is worth 10x the monthly fee.

The Cost of a Data Breach

Average cost of a data breach for small businesses:

What GPS-Pro includes to prevent breaches:

Cost: $26/endpoint/month. Value: Potentially saving your business.

What Goes Into MSP Pricing?

When you pay an MSP, here's what you're actually buying:

Technology Stack (per endpoint):

Labor & Expertise:

Business Overhead:

A professional MSP typically operates on 30-50% gross margins after these costs. If someone is drastically cheaper, ask yourself: What are they cutting?

ROI Framework: How to Justify IT Spending

Step 1: Calculate your hourly business value

Step 2: Calculate downtime cost

Step 3: Calculate incident prevention value

Step 4: Calculate cyber insurance discount

Why We Built GPS the Way We Did

When we designed Guru Protection Services (GPS), we made specific choices based on 20+ years of watching IT companies fail their clients. Here's why we do things differently:

Transparent Per-Endpoint Pricing

Our Choice: $19-39/endpoint based on protection tier.

Why: You should know what you're paying before you call us. No games, no "call for quote," no hidden fees.

The Alternative: Package pricing ("Small Business Plan: $500/month for up to 10 computers") forces you into rigid tiers. Have 11 computers? You jump to the Medium plan ($900/month) and overpay.

How It Works:

Real Example:

The client paid for 17 computers, not 25. That's how it should work.

Local Tucson Presence

Our Choice: Physical office at 7437 E. 22nd St since 2001.

Why: When your server dies at 3pm, you don't want a ticket system - you want someone at your door by 3:45pm.

The Alternative: National MSP chains and remote-only providers. When you need onsite support, they dispatch a subcontractor who's never seen your network. Response time: 24-48 hours if you're lucky.

What Local Means:

Real Example:

Local matters when every hour of downtime costs you thousands.

Proactive Monitoring vs. Reactive Break-Fix

Our Choice: 24/7 monitoring, automated patching, proactive alerts on every GPS tier.

Why: We make more money if your stuff doesn't break. That's the right incentive.

The Alternative: Break-fix shops only get paid when you have a problem. There's no incentive to prevent issues - in fact, more problems mean more billable hours.

How It Works:

Real Example:
The Incentive Difference:

Month-to-Month Contracts

Our Choice: No long-term lock-ins. Month-to-month agreements.

Why: If we're not delivering value, you should be able to leave. We earn your business every single month.

The Alternative: 3-year contracts with early termination fees (often 50-100% of remaining contract value). You're stuck even if service is terrible.

What This Means:

Real Example (Don't Let This Be You)

A client came to us locked in a 3-year contract with a national MSP. Service was terrible: offshore support, slow response, constant billing disputes. Early termination fee: $18,000. They had to wait 14 months for the contract to expire before switching.

We never want to be the company someone is trapped with.

Support Plans: Predictable Hours at Predictable Rates

Our Choice: Bundled support plans with included labor hours at $85-100/hour effective rates.

Why: You get better support at lower cost, and you know exactly what you'll pay each month.

How It Works:

PlanMonthly FeeHours IncludedEffective RateResponse SLA
Essential$2002 hours$100/hourNext business day
Standard$3804 hours$95/hour8 hours
Premium$5406 hours$90/hour4 hours
Priority$85010 hours$85/hour2 hours, 24/7

Compare to our full hourly rate: $150-165/hour for non-plan clients.

Real Example:

Client on Standard Support ($380/month) used 3.5 hours in a typical month.

Value at full rate (3.5 × $165)$577.50
They paid$380
Savings:$197.50/month ($2,370/year)

What Happens If You Go Over?

Block Time Option:

Equipment Monitoring: Extend Coverage Beyond Computers

Our Choice: $25/month for up to 10 devices (network gear, printers, NAS, cameras).

Why: Your router is just as critical as your server. If it dies, you're down.

What's Covered:

How It Works:

Real Example:

If that switch had been in the Equipment Pack ($25/month), we would have been alerted to warning signs and replaced it during business hours. Cost: $300 for the switch (wholesale), zero downtime.

Why These Choices Matter

Every decision we made in designing GPS was about alignment:

We're not perfect. But we built GPS the way we'd want to be treated if we were the customer.

10 Questions to Ask ANY MSP

Use these to evaluate us or our competitors

Question 1: "Can you send me your pricing before we schedule a sales call?"

Why This Matters: If they won't share pricing up front, they're either hiding something or planning to charge different customers different prices based on what they can negotiate.

Red Flags:

Good Answer: "Here's our rate sheet. We charge $X per endpoint for monitoring and $Y for support plans. Let me walk you through it."
GPS Answer: "Absolutely. GPS-Pro is $26/endpoint, and our Standard Support is $380/month for 4 hours. Here's the full pricing breakdown [rate sheet provided]. What questions do you have?"

Question 2: "Where is your support team located, and can I talk to them directly?"

Why This Matters: You want to know who's actually answering the phone at 2am when your network crashes.

Red Flags:

Good Answer: "Our support team is based in [City]. Here's our office address. We can arrange a time for you to visit and meet the team."
GPS Answer: "We're at 7437 E. 22nd St in Tucson. Our support team works from this office. You're welcome to stop by anytime during business hours. After hours, you'll get our on-call tech - who's also local."

Question 3: "What's your contract term and early termination penalty?"

Why This Matters: Long contracts with penalties mean they're not confident in retaining you based on service quality.

Red Flags:

Good Answer: "Month-to-month or 1-year agreement. If you're not happy, you can leave with 30 days notice."
GPS Answer: "Month-to-month. 30 days notice to cancel. No termination fees. If we're not delivering value, you shouldn't be trapped."

Question 4: "Do you monitor my systems proactively, or do I call when something breaks?"

Why This Matters: Reactive break-fix means they profit when you have problems. Proactive monitoring means they prevent problems.

Red Flags:

Good Answer: "24/7 monitoring is included. We're alerted to issues before they cause outages. We deploy patches automatically. You'll get monthly reports showing what we prevented."
GPS Answer: "Every GPS tier includes 24/7 monitoring, automated patch management, and proactive alerting. Our goal is that you never have to call us because something broke - we fix it before you notice."

Question 5: "What happens if I exceed my included support hours?"

Why This Matters: "Unlimited" is a lie. You need to know the real overage rate and policy.

Red Flags:

Good Answer: "If you exceed your plan hours, we bill additional time at $X/hour. Or you can purchase prepaid block time at a discounted rate."
GPS Answer: "Your plan hours are used first. If you go over, we use any prepaid block time you've purchased ($100-150/hour). If you don't have block time, we bill overages at $175/hour. Most months, clients stay within their plan."

Question 6: "How quickly will you respond to an emergency?"

Why This Matters: "We're always available" means nothing. You need specific SLAs.

Red Flags:

Good Answer: "Here are our response times by plan tier [shows documented SLAs]. Emergency issues are prioritized. Here's how we define 'emergency' vs 'urgent' vs 'standard'."
GPS Answer: "Standard Support: 8-hour response. Premium: 4-hour response with after-hours emergency coverage. Priority: 2-hour response, 24/7. Emergencies (total outage) are always escalated immediately regardless of plan."

Question 7: "What security tools and services are included?"

Why This Matters: Basic antivirus isn't enough anymore. You need EDR, email security, employee training, and dark web monitoring.

Red Flags:

Good Answer: "Our mid-tier plan includes EDR, email security, dark web monitoring, and monthly security awareness training. Here's what each of those means..."
GPS Answer: "GPS-Pro includes advanced EDR (catches threats antivirus misses), email security (anti-phishing), dark web monitoring (alerts if your credentials are compromised), and monthly security awareness training (phishing simulations). GPS-Basic has antivirus only. GPS-Advanced adds compliance tools and ransomware rollback."

Question 8: "Can you help me meet cyber insurance requirements?"

Why This Matters: Most cyber insurance policies now require MFA, EDR, employee training, and offsite backups. Your MSP should help you check those boxes.

Red Flags:

Good Answer: "Yes. We work with several local insurance agents and we're familiar with common policy requirements. Here's what you'll need... [lists MFA, EDR, training, backup requirements]. Our [tier] plan covers most of these."
GPS Answer: "Absolutely. GPS-Pro includes most of what cyber insurance requires: MFA enforcement, EDR, security awareness training, and cloud backups. We'll provide documentation for your insurance agent showing compliance. We work with several Tucson agents regularly."

Question 9: "What happens if my business grows or shrinks?"

Why This Matters: You need flexibility to scale up or down without penalty.

Red Flags:

Good Answer: "You can add or remove endpoints anytime. Billing adjusts the following month. No penalties for scaling."
GPS Answer: "We bill per endpoint. Hire 3 people? Add 3 endpoints. Downsize? Remove endpoints. Billing adjusts automatically. No penalties, no contract amendments needed."

Question 10: "Can you provide references from clients similar to my business?"

Why This Matters: An MSP experienced with your industry will understand your specific needs and compliance requirements.

Red Flags:

Good Answer: "We work with several [your industry] businesses in the area. Here are three references you can contact [provides names, companies, phone numbers]."
GPS Answer: "We've been serving Tucson businesses since 2001. We work with medical practices (HIPAA compliance), accounting firms (SOC 2), legal offices (confidentiality requirements), and construction companies (field + office IT). Here are three clients in your industry you can contact."

Bonus Question: "Why should I choose you over your competitors?"

Why This Matters: This reveals what they actually value and how they differentiate.

Red Flags:

Good Answer: "Here's what we do differently... [specific philosophy/approach]. Here's why we think that matters. But you should evaluate us against others - here's what to look for."
GPS Answer: "We chose transparency over sales games. We chose month-to-month terms over contract lock-ins. We chose local presence over offshore call centers. We built GPS the way we'd want to be treated as customers. But don't just take our word for it - use this guide to evaluate us AND our competitors. The right fit matters more than the hard sell."

About Arizona Computer Guru

Who We Are

Arizona Computer Guru has been protecting Tucson businesses since 2001. We're not a national chain. We're not venture-backed. We're a local MSP that's been here for 25 years because we do right by our clients.

Our Story:

We started as a break-fix shop in 2001 - the kind we now warn you about in this guide. We charged hourly, we showed up when things broke, and we made more money when clients had more problems.

That didn't sit right.

In 2015, we launched GPS (Guru Protection Services) - our managed services platform - with a different philosophy: proactive monitoring, transparent pricing, and month-to-month terms. We wanted to align our incentives with our clients' success.

Today we protect hundreds of Tucson businesses - from 5-person accounting firms to 100-employee construction companies. We've prevented countless outages, stopped ransomware attacks before they encrypted a single file, and helped local businesses meet cyber insurance requirements.

We're proud to be Tucson's MSP.

What Makes GPS Different

We covered this throughout the guide, but here's the summary:

What Our Clients Say

"We switched from a national MSP to GPS two years ago. Night and day difference. When we call, we get someone local who knows our systems. Response time went from 24 hours to 2 hours."
- Sarah M., Accounting Firm, 18 employees
"The monthly cost is the same as our old break-fix provider, but now we actually have IT that works. No more surprise bills, no more weekend emergencies."
- David R., Construction Company, 42 employees
"Our cyber insurance required EDR and security training. GPS-Pro included both. Saved us from having to find and vet separate vendors."
- Jennifer L., Medical Practice, 12 employees

Next Steps: Three No-Pressure Options

Option 1: Get a Custom Quote (15 minutes)

Tell us about your business:

We'll send you a detailed quote with our recommendations. No sales pressure. No follow-up calls unless you ask.

Call: 520.304.8300
Email: mike@azcomputerguru.com
Web: azcomputerguru.com/quote

Option 2: Free Security Assessment ($500 value)

We'll scan your network for vulnerabilities:

You get a detailed report with prioritized fixes. No obligation to use us for remediation.

Schedule: azcomputerguru.com/security-assessment

Option 3: Just Keep This Guide

You don't have to do anything right now. Keep this guide for when you're ready to evaluate MSPs. Use the red flags, the questions, and the pricing benchmarks to vet whoever you're considering.

If you end up choosing us, great. If you choose someone else but make a better decision because of this guide, we're still happy.

New Client Offer (Limited Time)

Sign up for GPS within 30 days of receiving this guide:

Total value: $1,000-1,425

Mention code "BUYERS-GUIDE" when you contact us.

Contact Information

Arizona Computer Guru
7437 E. 22nd St, Tucson, AZ 85710

Phone: 520.304.8300
Email: mike@azcomputerguru.com
Web: azcomputerguru.com

Office Hours: Monday-Friday: 8:00 AM - 5:00 PM
Emergency Support: 24/7 for Priority Support clients

You've invested 20 minutes reading this guide. That's more research than most business owners do before choosing an MSP. Use this knowledge. Whether you choose us, a competitor, or decide to stick with your current provider - make it an informed decision. Your IT infrastructure is too important to leave to chance.

Thank you for reading.

Arizona Computer Guru
Protecting Tucson Businesses Since 2001