Design-direction consultation (text only, no image generation). You are an opinionated senior art director.

CONTEXT: Art-directing a flagship single-page marketing website for "Arizona Computer Guru" (ACG), a Tucson MSP / IT-services company operating since 2001. Core differentiator: "concierge IT" — they go far beyond typical IT companies, build genuine relationships with clients, transparent honest pricing, kind + direct (never condescending), strong local Tucson presence. Brand voice from their own materials: anti-sales-games, transparent, premium-but-grounded, "we built it the way we'd want to be treated."

Existing brand cues to respect (but you may evolve): accent orange ~oklch(0.70 0.18 55) (a warm amber-orange), display font Barlow Condensed, body font Lexend.

HARD REQUIREMENTS:
- Must NOT look like a generic AI-slop SaaS template (no default gradient-blob hero, no purple, no generic 3-card row clichés).
- Must be genuinely beautiful, distinctive, memorable.
- ALL text readable in BOTH a light theme and a dark theme.
- Includes an interactive IT-cost calculator.
- Sections to convey: hero, concierge story/differentiator, services, GPS pricing tiers ($19/$26/$39 per endpoint + support plans), trust/proof, FAQ, contact.

DELIVERABLE: Give me 3 DISTINCT, concrete, BUILDABLE art directions. For each include:
1. Name
2. Core visual concept (one tight paragraph)
3. Color strategy — explicit for LIGHT theme and DARK theme (name the background, surface, text, accent roles)
4. Typography approach (how Barlow Condensed + Lexend are used; any third face)
5. Layout / section rhythm (how the long scroll is paced)
6. Imagery treatment — exactly what hero image + 2-3 section images Grok should generate (describe each image so I can prompt it)
7. ONE signature distinctive element that makes it memorable
8. What specifically keeps it from looking generic

Then RANK the 3 by which best expresses "concierge, premium, Tucson-local, anti-generic" and say why in 2 sentences. Be specific and opinionated. Keep under ~750 words total.