---
type: project
name: msp-pricing
display_name: MSP Pricing & Marketing
last_compiled: 2026-05-24
compiled_by: DESKTOP-0O8A1RL/claude-main
sources:
  - projects/msp-pricing/session-logs/2026-02-01-project-import.md
  - projects/msp-pricing/session-logs/2026-02-03-buyers-guide-refinements.md
---

# MSP Pricing & Marketing

## Overview

Pricing structure documentation, calculators, and marketing materials for Arizona Computer Guru's managed services offerings (GPS — Guru Protection Services). Covers GPS Endpoint Monitoring, Support Plans, Block Time, Web Hosting, Email Hosting (WHM + M365), Email Security, and VoIP.

Also includes the MSP Buyers Guide — a marketing document that helps prospects evaluate MSPs, with ACG's GPS plans as the reference example.

**Status:** Active reference project. Core pricing documentation and Python calculators exist. Buyers Guide exists in HTML (paginated and continuous-scroll versions). Further development (customer-facing web calculator, proposal templates, ROI calculator) is pending.

**Location:** `projects/msp-pricing/` in the ClaudeTools repo.

---

## Tech Stack

| Item | Technology |
|---|---|
| Pricing calculators | Python (py, not python3) |
| Marketing documents | HTML (hand-crafted, dual versions: paginated + continuous-scroll) |
| Content source | Markdown (`docs/*.md`, `marketing/*-Content.md`) |

---

## Architecture

The project is a documentation and tooling repository, not a running application.

```
projects/msp-pricing/
  README.md
  docs/
    gps-pricing-structure.md
    web-email-hosting-pricing.md
    voip-pricing-structure.md
  calculators/
    gps-calculator.py
    complete-pricing-calculator.py
  marketing/
    MSP-Buyers-Guide.html              -- original paginated
    MSP-Buyers-Guide-NoPagination.html -- continuous-scroll (1,100+ lines)
    MSP-Buyers-Guide-Content.md
    Service-Overview-OnePager-Content.md
  GPS_Price_Sheet_12.html
  GPS_VoIP_Pricing.html
  GPS_VoIP_Tier_Comparison.html
  session-logs/
```

### Calculators

- `gps-calculator.py` — GPS-only quotes (endpoints, tiers, equipment, support).
- `complete-pricing-calculator.py` — Full integrated quote: GPS + web hosting + email + security. Key functions: `calculate_whm_email()`, `calculate_m365_email()`, `calculate_web_hosting()`, `calculate_complete_quote()`, `print_complete_quote()`.

---

## Deployment / Hosting

*(not documented)* — This is a local documentation/tooling project. No deployed service. The Buyers Guide HTML files are intended as print handouts or web-viewable documents, not hosted web pages.

---

## Configuration / Credentials

*(not documented)* — No secrets or credentials are associated with this project. Pricing data is maintained directly in markdown and HTML files.

---

## Active Work / Open Items

- [ ] Create printable quote templates (Word/PDF)
- [ ] Add competitor comparison calculator
- [ ] Create ROI calculator for prospects
- [ ] Add internal margin calculator
- [ ] Build customer-facing web calculator
- [ ] Create proposal templates
- [ ] Add cost-of-breach calculator for security justification
- [ ] Buyers Guide: add professional logo image
- [ ] Buyers Guide: add icons for red flags
- [ ] Buyers Guide: add table of contents with jump links (web version)
- [ ] Buyers Guide: add page numbers (print version)
- [ ] Buyers Guide: professional photography (Tucson, office, team)
- [ ] Buyers Guide: infographics for pricing comparisons

---

## Key Events / History

| Date | Event |
|---|---|
| 2026-02-01 | Project created. Imported GPS Endpoint Monitoring, Support Plans, Web/Email Hosting pricing from web-chat session. Created Python calculators. Documented 4 example scenarios (Small Office, Modern Business, E-Commerce, Web/Email Only). |
| 2026-02-01 | VoIP pricing imported (from November 2025 web chat). GPS-Voice tiers + OIT white-label platform wholesale costs documented. |
| 2026-02-03 | Buyers Guide refinements (Mac session). Created continuous-scroll HTML version (`MSP-Buyers-Guide-NoPagination.html`). Content improvements: checklist reorder, GPS acronym explanation, Red Flag 2 rewrite (high-pressure sales), block time section added, cost justification notes, contact info updated (info@, $175/hr, 9am–5pm office hours). Next Steps section rewritten. Commit `3c673fd`. |

---

## Pricing Reference (as documented — verify before quoting)

### GPS Endpoint Monitoring

| Tier | Price |
|---|---|
| GPS-BASIC | $19/endpoint/month |
| GPS-PRO | $26/endpoint/month (most popular) |
| GPS-ADVANCED | $39/endpoint/month |
| Equipment Pack | $25/month (up to 10 devices) |

### GPS Support Plans

| Plan | Price | Hours Included |
|---|---|---|
| Essential | $200/month | 2 hrs |
| Standard | $380/month | 4 hrs (most popular) |
| Premium | $540/month | 6 hrs |
| Priority | $850/month | 10 hrs |

Support plan hours are use-it-or-lose-it (do not roll over).

### Block Time (never expires)

| Block | Price |
|---|---|
| 10 hours | $1,500 |
| 20 hours | $2,600 |
| 30 hours | $3,000 |

### Web Hosting

| Tier | Price | Storage | Sites |
|---|---|---|---|
| Starter | $15/month | 5 GB | 1 |
| Business | $35/month | 25 GB | 5 (most popular) |
| Commerce | $65/month | 50 GB | Unlimited |

### Email Hosting

**WHM Email:** $2/mailbox/month base (5 GB included); +$2 per additional 5 GB block. Legacy "unlimited" clients converting to metered billing — 60–90 day notice before changes.

**Microsoft 365:**

| SKU | Price |
|---|---|
| Business Basic | $7/user/month |
| Business Standard | $14/user/month (most popular) |
| Business Premium | $24/user/month |
| Exchange Online | $5/user/month |

**Email Security Add-on:** $3/mailbox/month (MailProtector / migrating to INKY via Kaseya). Works with WHM or M365.

### VoIP (GPS-Voice — OIT White Label)

| Tier | Price | Margin |
|---|---|---|
| GPS-Voice Basic | $22/user | 68% |
| GPS-Voice Standard | $28/user | 70% (most popular) |
| GPS-Voice Pro | $35/user | 69% |
| GPS-Voice Call Center | $55/user | 76% |

OIT wholesale: $4/seat/month (regular), $6/seat (call center). Platform fees: $199–299/month billing platform + $500/month PBX minimum + $2,500 one-time onboarding.

### ACG Hourly Rate

$175/hour (full rate as of 2026-02-03). GPS Support effective rate: $85–100/hour.

---

## Anti-Patterns / Warnings

[WARNING] Always fetch live rates from Syncro (`GET /products/<id> price_retail`) before quoting. Never use hardcoded rate tables — proven wrong in practice (2026-05-20 memory entry).

[WARNING] Arizona labor is never taxable. Set `taxable=false` on all labor line items in Syncro.

[INFO] Email Security platform is in transition: currently MailProtector (Emailservice.io), migrating to INKY via Kaseya bundle. Verify current platform before customer communications.

[INFO] In-house Exchange Server is discontinued. Recommend M365 for any Exchange-level needs.

[INFO] The Buyers Guide contact email was updated to `info@azcomputerguru.com` (not `mike@`) and office hours to 9:00 AM–5:00 PM. Earlier versions of the document have stale info.

---

## Backlinks

- `wiki/clients/` — individual client billing records may reference GPS tiers
- `.claude/memory/feedback_syncro_live_rates.md` — memory entry: never use hardcoded rate table
- `.claude/memory/feedback_syncro_labor_tax.md` — memory entry: Arizona labor is non-taxable