5.3 KiB
1. NAME
Verdigris Gate
2. CONCEPT
Reference object: the oxidized copper hardware on a maintained 1950s Tucson stucco storefront — whitewashed plaster, brushed aluminum door pulls weathered to verdigris, hand-painted enamel service signage. Premium through material honesty, not dashboard gloss. Concierge IT is the gate you walk through: labeled, direct, locally kept. The site should feel like that building’s fascia and service counter, not a SaaS landing template.
3. COLOR TOKENS
Accent hue: Verdigris (#2F7A6B light / #4DA896 dark). Copper oxidation is Tucson-native (pipes, roof flashings, desert hardware) and signals stewardship and longevity — not alarm-red security or fintech amber. Used ≤10%: primary CTA, active nav rule, calculator totals, one pull-quote bar.
Light (plaster day)
| Role | Value |
|---|---|
| paper | #E9EDEA |
| surface | #FFFFFF |
| surface-2 | #DFE5E1 |
| ink | #1C2421 |
| ink-2 | #3F4F49 |
| ink-3 | #5C6B65 |
| rule | rgba(28, 36, 33, 0.12) |
| accent | #2F7A6B |
| accent-ink | #1F5F52 |
| on-accent | #F0F7F5 |
Dark (wet courtyard night)
| Role | Value |
|---|---|
| paper | #141A18 |
| surface | #1C2421 |
| surface-2 | #25302C |
| ink | #E4EBE8 |
| ink-2 | #A8B5AF |
| ink-3 | #7A8A84 |
| rule | rgba(228, 235, 232, 0.10) |
| accent | #4DA896 |
| accent-ink | #6BC4B0 |
| on-accent | #0D1614 |
All body pairs (ink on paper, ink-2 on surface) exceed 4.5:1. accent-ink is for text links and inline emphasis on backgrounds, never large accent fills.
4. TYPOGRAPHY
Display: Fraunces (Google Fonts) — weights 500 (H1), 400 (H2–H3). Soft, old-metal signage energy; breaks SaaS sans uniformity without ledger nostalgia.
Body: Source Sans 3 — 400 body, 600 labels/nav. Humanist, plainspoken; reads kind and direct at 18px/1.6.
Mono: IBM Plex Mono — 400 inputs, 500 calculator totals and pricing figures. Clinical where money is discussed.
Hierarchy: One Fraunces H1 per page (max 48px). Sections lead with Source Sans 600 uppercase tracked labels (11px, letter-spacing: 0.08em, ink-3) — enamel caption style. No hero metrics; trust copy is body-scale, not billboard numbers.
5. SIGNATURE MOVES
-
Enamel double-rule frames — Pricing tiers, calculator shell, and contact form sit inside a 1px
ruleborder with a second 1px border 4px inset (no outer glow).border-radius: 2pxeverywhere. Max corner radius site-wide: 4px on buttons only. -
Gate-rail header — Nav lives on a full-width
surface-2band with a CSS brushed-metal grain (repeating-linear-gradient(90deg, transparent, transparent 2px, rgba(0,0,0,0.03) 2px, rgba(0,0,0,0.03) 3px)in light;0.06opacity in dark). Not floating, not sticky glass. -
Verdigris underscore navigation — Links are
ink; hover/active = 2pxaccentbottom border. One filledaccentbutton per viewport (primary CTA). Secondary actions are outlinedruleborders, never ghost gradients. -
Calculator as meter tape — The estimator is a vertical stack on
surface-2, top edge perforated viaradial-gradient(circle, paper 30%, transparent 31%)spaced 8px. Live total in IBM Plex Mono 28pxaccent-inkonpaperstrip — receipt, not widget card. Sliders are 2px track + square 12px thumb (no pill toggles).
Motion: 180ms ease on border-color and underscore only. No parallax, no blob drift. Theme toggle cross-fades color/background-color 200ms.
6. IMAGERY
Photography direction: Documentary maintenance photography — neutral-to-cool white balance, side light, shallow depth of field, desaturated greens and plaster whites, verdigris as the only saturated hue in frame. No lens flare, no neon, no server-room blue wash.
- Hero: Close-up of a verdigris-patinated copper gate latch on white stucco, morning side light, latch sharp / stucco soft blur. Conveys “local gatekeeper,” not “cyber shield.”
- Services section: Hands labeling a network patch panel with handwritten tags — neat, human, transparent process.
- About section: Weathered hand-painted enamel “Computer Guru” sign on a Tucson storefront, cared-for not glossy, partial stucco and sidewalk visible.
Reuse verdict: Replace golden-hour desk-with-ledger (too Sonoran Ledger), replace generic handshake (stock trust cliché). Adapt stucco storefront only if re-shot cooler/plaster-toned with enamel-sign framing; do not reuse warm golden-hour grade.
7. ANTI-SLOP
Why this won’t read AI-generated:
- Verdigris-on-plaster palette — neither blue-purple SaaS nor amber concierge variants already in the repo.
- Fraunces serif + enamel double-rules — explicitly rejects icon-card grids and rounded-16px component libraries.
- Calculator-as-meter-tape and gate-rail nav are site-specific behaviors, not interchangeable hero-metric templates.
Biggest risk: Fraunces + muted green reads boutique wellness spa, not MSP.
Avoid it: Keep photography industrial (patch panels, hardware, signage). Use IBM Plex Mono and plain-dollar copy on Pricing. No leaf motifs, no “wellness” whitespace — use surface-2 bands and double-rules to maintain civic/commercial weight. Fraunces only on headlines; body stays Source Sans at 18px minimum.