claudetools/projects/msp-pricing/marketing/Cybersecurity-OnePager-Content.md

# Cybersecurity One-Pager Content
**Target:** Small Business Owners (5-50 employees)
**Format:** Front/Back 8.5" x 11"
**Last Updated:** 2026-02-01

---

## FRONT SIDE: THE THREAT LANDSCAPE

### Title
**Cybersecurity for Arizona Small Businesses: Why You Can't Afford to Wait**

### Section 1: The Myth vs. Reality

**MYTH:** "We're too small to be targeted"

**REALITY:**
- **43% of cyberattacks target small businesses** (Verizon DBIR)
- **60% of small businesses close within 6 months** of a major breach
- **Average breach cost: $120,000-$200,000** for small businesses
- Hackers use automated tools that target vulnerable systems regardless of company size

**Why Small Businesses?**
- Easier targets than enterprises (weaker security)
- Valuable data (customer info, financial records, credentials)
- Often lack IT security expertise
- Less likely to detect attacks quickly

---

### Section 2: The Top 5 Threats Facing Tucson Businesses

#### 1. RANSOMWARE - Your Files Held Hostage
**What Happens:**
- Malware encrypts all your files (documents, photos, databases)
- Attackers demand $10,000-$50,000 payment in cryptocurrency
- Even if you pay, no guarantee you'll get files back
- Business operations halt completely

**Real Example:**
- Tucson medical practice, 2023
- Ransomware encrypted patient records
- $40,000 ransom demanded
- 2 weeks of downtime
- Total cost: $85,000+ (ransom + recovery + lost revenue)

**Statistics:**
- 1 in 5 small businesses hit with ransomware (Cybersecurity Ventures)
- Average ransom: $31,000 (but rising)
- 46% of businesses pay the ransom but don't get full data back

---

#### 2. PHISHING ATTACKS - The Employee Email Trap
**What Happens:**
- Employee receives email that looks legitimate (bank, vendor, CEO)
- Email contains malicious link or attachment
- One click = stolen credentials or malware installation
- Attacker gains access to systems, email, financial accounts

**Real Example:**
- "Your invoice is ready" email to accounting department
- Employee downloads "invoice.pdf" (actually malware)
- Attacker steals bank account access
- $47,000 wire transfer to fraudulent account

**Statistics:**
- **95% of all breaches start with phishing** (IBM Security)
- Average organization receives 10+ phishing emails per employee per month
- Only takes ONE click to compromise entire network

---

#### 3. BUSINESS EMAIL COMPROMISE (BEC) - The CEO Fraud
**What Happens:**
- Attacker spoofs CEO or vendor email address
- Sends urgent wire transfer request to accounting
- Employee follows "CEO's orders" and wires money
- Funds transferred to offshore account and disappear

**Real Example:**
- Arizona construction company, 2024
- "CEO" emails CFO: "Need immediate wire transfer for supplier"
- $125,000 sent before fraud discovered
- Money never recovered

**Statistics:**
- **BEC attacks cost businesses $2.4 billion annually** (FBI IC3)
- Average loss per incident: $120,000
- 80% of losses are never recovered

---

#### 4. UNPATCHED SOFTWARE - The Open Door
**What Happens:**
- Software vendors release security patches monthly
- Unpatched systems have known vulnerabilities
- Hackers scan for vulnerable systems and exploit them
- Automated attacks require zero skill

**Real Examples:**
- **WannaCry (2017):** Exploited unpatched Windows systems, affected 300,000+ computers, caused $4 billion in damages
- **NotPetya (2017):** Unpatched accounting software, $10 billion global damages

**Statistics:**
- **60% of breaches involve unpatched vulnerabilities** (Ponemon Institute)
- Average time from patch release to exploit: **7 days**
- Average small business patch lag: **30-60 days** (or never)

---

#### 5. INSIDER THREATS - The Disgruntled Employee
**What Happens:**
- Former employee still has system access
- Disgruntled employee sells credentials
- Negligent employee falls for phishing
- Contractor overstays access permissions

**Real Example:**
- Phoenix retail company, 2023
- Fired IT contractor still had admin access
- Deleted customer database and backup files
- $200,000 in recovery costs, lost customers

**Statistics:**
- **34% of breaches involve internal actors** (Verizon DBIR)
- 60% of organizations don't revoke access within 24 hours of termination
- Average cost of insider incident: $484,000

---

### Section 3: The True Cost of a Breach

**COST BREAKDOWN (Typical Small Business Breach):**

| Cost Category | Range |
|--------------|-------|
| **Forensic Investigation** | $10,000-$50,000 |
| **Legal Fees** | $15,000-$100,000 |
| **Notification & Credit Monitoring** | $5,000-$20,000 |
| **Lost Productivity** | $25,000-$100,000 |
| **Lost Revenue (downtime)** | $50,000-$500,000 |
| **Regulatory Fines (HIPAA/PCI)** | $50,000+ |
| **Reputation Damage** | Unquantifiable |
| **Customer Churn** | 25-40% of customers |

**TOTAL TYPICAL BREACH COST: $120,000-$1,240,000**

**Hidden Costs:**
- Increased cyber insurance premiums (200-400%)
- Lost business opportunities (RFPs requiring security certifications)
- Employee morale and turnover
- Management time dealing with incident (hundreds of hours)

---

### Section 4: Warning Signs You're At Risk

**Check ALL that apply:**

- [ ] Using Windows 7 or older operating systems
- [ ] No centralized patch management system
- [ ] Employees use personal email for work communications
- [ ] No multi-factor authentication (MFA) on critical systems
- [ ] Passwords shared via text message or email
- [ ] No email security filtering beyond basic spam blocking
- [ ] No endpoint security (or just basic consumer antivirus)
- [ ] No backup system or untested disaster recovery plan
- [ ] No security awareness training program
- [ ] IT handled by "someone's nephew" or no dedicated IT
- [ ] Staff reuse same password across multiple sites
- [ ] No documented offboarding process (former employees keep access)
- [ ] No network segmentation (everything on same network)
- [ ] Critical systems accessible from home with no VPN

**SCORING:**
- **0-2 checked:** You're doing better than average (but still at risk)
- **3-5 checked:** HIGH RISK - You're a prime target
- **6+ checked:** CRITICAL RISK - Breach is likely imminent

**If 3 or more boxes are checked, you need immediate security improvements.**

---

## BACK SIDE: THE GPS SOLUTION

### Section 1: How GPS Protects Tucson Businesses

**GPS uses a 3-layer security approach to stop attacks before they succeed:**

---

#### LAYER 1: PREVENTION - Stop Attacks Before They Happen

**Advanced Endpoint Detection & Response (EDR)**
- Not just antivirus—stops unknown threats using AI and behavioral analysis
- Blocks ransomware before it encrypts files
- Detects and stops fileless attacks
- Prevents credential theft and lateral movement

**DNS Filtering**
- Blocks access to known malicious websites automatically
- Prevents phishing site visits (even if employee clicks link)
- Stops malware command-and-control communication
- Enforces safe browsing policies

**Email Security (MailProtector/INKY)**
- Advanced anti-phishing filters analyze sender behavior
- Banner warnings on external emails
- Blocks spoofed CEO/vendor emails (BEC prevention)
- Quarantines malicious attachments before delivery

**Automated Patch Management**
- Critical security patches deployed within 24 hours
- Operating system, applications, firmware all covered
- Tested deployment to prevent disruption
- Compliance reporting for audits

**Security Awareness Training**
- Monthly interactive phishing simulations
- Quarterly training modules on current threats
- Track employee security scores
- Turn employees from weakness into defense layer

---

#### LAYER 2: DETECTION - Catch Threats That Slip Through

**24/7 Monitoring & Alerting**
- Real-time threat detection on all endpoints
- Security Operations Center (SOC) reviewing alerts
- Anomaly detection for unusual behavior
- Immediate notification of critical threats

**Dark Web Monitoring**
- Scans dark web marketplaces for leaked credentials
- Alerts if employee or company data found for sale
- Proactive password reset before attackers strike
- Breach notification reports

**Behavioral Analysis**
- Detects unusual login times/locations
- Identifies abnormal file access patterns
- Flags unusual network traffic
- Catches insider threats

**Real-Time Security Logs**
- Complete audit trail of all system activity
- Failed login attempt tracking
- File access and modification logs
- Network connection monitoring

---

#### LAYER 3: RESPONSE - Minimize Damage If Breach Occurs

**Incident Response Plan**
- Documented procedures for every threat type
- Clear escalation paths and responsibilities
- Communication templates for customers/vendors
- Legal and compliance guidance

**Managed Backups**
- Automated daily backups of all critical systems
- Offsite encrypted storage (3-2-1 backup rule)
- Regular restore testing (monthly)
- Recovery Time Objective: 4 hours

**Ransomware Rollback**
- Automatic snapshot technology
- Restore encrypted files within hours without paying ransom
- Minimal data loss (RPO: 1 hour)
- Business continuity maintained

**Legal & Compliance Support**
- Breach notification assistance (state and federal requirements)
- Cyber insurance claim support and documentation
- Regulatory compliance reporting (HIPAA, PCI-DSS)
- Forensic investigation coordination

---

### Section 2: GPS Tiers & Security Features Comparison

| Security Feature | GPS-BASIC ($19/endpoint) | GPS-PRO ($26/endpoint) | GPS-ADVANCED ($39/endpoint) |
|-----------------|-------------------------|------------------------|----------------------------|
| **Core Protection** | | | |
| Antivirus & Anti-malware | [OK] | [OK] | [OK] |
| 24/7 Monitoring & Alerting | [OK] | [OK] | [OK] |
| Automated Patch Management | [OK] | [OK] | [OK] |
| Monthly Health Reports | [OK] | [OK] | [OK] |
| Remote Management | [OK] | [OK] | [OK] |
| **Advanced Security** | | | |
| Advanced EDR (Endpoint Detection & Response) | - | [OK] | [OK] |
| Email Security (Anti-phishing) | - | [OK] | [OK] |
| DNS Filtering (Web Protection) | - | [OK] | [OK] |
| Dark Web Monitoring | - | [OK] | [OK] |
| Security Awareness Training | - | [OK] | [OK] |
| Cloud App Monitoring (M365/Google) | - | [OK] | [OK] |
| **Maximum Protection** | | | |
| Advanced Threat Intelligence | - | - | [OK] |
| Ransomware Rollback | - | - | [OK] |
| Compliance Tools (HIPAA/PCI/SOC2) | - | - | [OK] |
| Priority Incident Response | - | - | [OK] |
| Enhanced SaaS Backup | - | - | [OK] |
| Forensic Investigation Support | - | - | [OK] |

**RECOMMENDED:**
- **GPS-PRO** for most businesses
- **GPS-ADVANCED** for regulated industries (medical, legal, finance)
- **GPS-BASIC** only for very simple environments with minimal risk

---

### Section 3: Real Client Success Story

**CASE STUDY: Southwest Legal Partners**

**The Situation:**
- 18-employee law firm in Tucson
- Sophisticated phishing attack targeting accounting department
- Email spoofed from managing partner requesting wire transfer
- Malicious attachment designed to steal credentials

**GPS Response:**
- Email security flagged spoofed sender (external email with internal display name)
- Banner warning displayed: "EXTERNAL EMAIL - Verify sender"
- EDR detected malicious attachment, quarantined immediately
- Alert sent to GPS SOC within 45 seconds
- Endpoint isolated from network automatically
- Accounting staff received immediate security training refresher

**Outcome:**
- Zero data loss
- Zero downtime
- Zero financial loss
- Attack prevented before any damage

**Potential Breach Cost Without GPS:**
- Credential theft + fraudulent wire transfer: $75,000-$150,000
- Client data exposure + breach notification: $30,000
- Regulatory investigation (attorney-client privilege): $50,000+
- Reputation damage to law firm: Unquantifiable

**GPS Monthly Investment:** $702/month (18 endpoints × $26 + $234 support)

**ROI:** One prevented breach paid for **8-17 YEARS** of GPS protection

---

### Section 4: ROI Calculator - Your Security Investment vs. Breach Cost

**EXAMPLE: 15-Employee Business**

**GPS-PRO Investment:**
```
15 endpoints × $26/month = $390/month
Email security (15 × $3) = $45/month
Standard Support Plan = $380/month
-----------------------------------------
Total Monthly: $815/month
Annual Investment: $9,780/year
```

**Average Breach Cost for 15-Employee Business:**
```
Low-end breach: $120,000
High-end breach: $200,000
```

**Breach Prevention ROI:**
```
$120,000 ÷ $9,780 = 12.3 years of GPS protection
$200,000 ÷ $9,780 = 20.4 years of GPS protection
```

**ROI Percentage:** 1,200-2,000%

**ONE PREVENTED BREACH PAYS FOR 12-20 YEARS OF GPS**

---

**WHAT IF YOU'RE NOT BREACHED?**

Even without a breach, GPS provides value:

- **Cyber Insurance Discounts:** 10-25% premium reduction (saves $1,000-5,000/year)
- **Compliance Efficiency:** Automated reporting saves 40+ hours/year ($4,000-8,000)
- **Reduced Downtime:** Proactive monitoring prevents outages (saves $10,000+/year)
- **Employee Productivity:** Less malware/slowness = 2-5% productivity gain ($15,000-30,000/year)

**Conservative Annual Value:** $30,000-50,000

**GPS pays for itself even if you're NEVER breached.**

---

### Section 5: Free Security Risk Assessment

**GET YOUR FREE SECURITY RISK ASSESSMENT**

**What We'll Do (No Obligation):**

1. **External Vulnerability Scan**
   - Scan your public-facing systems for exploitable vulnerabilities
   - Identify open ports and exposed services
   - Check for outdated software versions
   - Test for common misconfigurations

2. **Dark Web Scan**
   - Search dark web marketplaces for your company domain
   - Identify any leaked employee credentials
   - Check for breached vendor accounts
   - Report any compromised data found

3. **Email Security Test**
   - Send simulated phishing emails (with permission)
   - Measure employee susceptibility
   - Identify high-risk users
   - Provide training recommendations

4. **Written Report with Risk Score**
   - Detailed findings for each risk area
   - Severity ratings (Critical/High/Medium/Low)
   - Prioritized remediation roadmap
   - Estimated cost of fixing each issue

5. **Custom GPS Recommendation**
   - Right-sized protection tier for your business
   - Exact monthly cost breakdown
   - Implementation timeline
   - No pressure, no sales pitch

**Assessment Timeline:** 3-5 business days
**Your Investment:** $0
**Our Investment:** $500 (waived for assessment participants)

---

### Section 6: Call to Action

**CONTACT ARIZONA COMPUTER GURU**

**Schedule Your Free Security Assessment:**

**Phone:** 520.304.8300
**Email:** security@azcomputerguru.com
**Web:** azcomputerguru.com/security-assessment

**Office Location:**
7437 E. 22nd St, Tucson, AZ 85710
(We're local—you can visit us anytime)

**Office Hours:**
Monday-Friday: 8:00 AM - 5:00 PM
Emergency Support: 24/7 for GPS clients

---

### Section 7: Guarantee & Special Offer

**30-DAY MONEY-BACK GUARANTEE**

If GPS doesn't give you peace of mind about your cybersecurity in the first 30 days, we'll refund 100% of your fees. No questions asked.

**NEW CLIENT SPECIAL OFFER**

**Sign up within 30 days and receive:**
- [OK] Waived setup fees (normally $500)
- [OK] First month 50% off support plan (save $190-425)
- [OK] Free comprehensive security assessment ($500 value)
- [OK] Free dark web monitoring scan ($200 value)
- [OK] Free phishing simulation for all employees ($300 value)

**Total Value: $1,500-1,925**

**Mention code "SECURITY2026" when you call.**

---

**BOTTOM TAGLINE:**
"Protecting Tucson Businesses from Cyber Threats Since 2001"

---

## Design Notes

**Color Palette:**
- Primary Blue: #1e3c72 (headings, borders)
- Orange: #f39c12 (highlights, CTAs)
- Red: #dc3545 (threat warnings, cost boxes)
- Green: #27ae60 (protection features, checkmarks)
- Gray: #666 (body text)

**Visual Elements:**
- Warning icons for threat section
- Shield/checkmark icons for protection features
- Red background boxes for breach costs
- Green background boxes for GPS protection
- Gradient backgrounds for CTA sections
- Tables with proper borders and shading

**Typography:**
- Font: Segoe UI
- Headings: Bold, dark blue
- Body: 11-12pt, gray
- Callouts: 10-11pt, colored backgrounds

**Layout:**
- 8.5" × 11" front/back
- 0.5" margins all sides
- Clear visual hierarchy
- Scannable sections with headers
- Proper white space