Mike Swanson
9aff669beb
- Import GPS-Voice pricing tiers (2-55/user, 4 tiers) - Add GPS_VoIP_Pricing.html (4-page pricing sheet) - Add GPS_VoIP_Tier_Comparison.html (6-page tier guide) - Create docs/voip-pricing-structure.md with complete pricing - Update README.md with VoIP sections and examples - Document OIT wholesale costs and margins (68-76%) - Clarify 10DLC SMS fees (no additional charges per OIT) - Add complete solution pricing example (GPS + Web + Email + VoIP) Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
437 lines
12 KiB
Markdown
437 lines
12 KiB
Markdown
# MSP Pricing Project
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**Created:** 2026-02-01
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**Purpose:** Complete MSP pricing calculator, models, and templates
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**Status:** Active - Fully imported from web version
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**Location:** `D:\ClaudeTools\projects\msp-pricing\`
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---
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## Quick Start
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### Run Complete Pricing Calculator
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```bash
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cd /d/ClaudeTools/projects/msp-pricing
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python calculators/complete-pricing-calculator.py
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```
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### Run GPS-Only Calculator
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```bash
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python calculators/gps-calculator.py
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```
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### View Documentation
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- **GPS Pricing:** `docs/gps-pricing-structure.md`
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- **Web/Email Hosting:** `docs/web-email-hosting-pricing.md`
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- **VoIP Pricing:** `docs/voip-pricing-structure.md`
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- **HTML Price Sheets:**
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- `GPS_Price_Sheet_12.html` (4-page GPS monitoring)
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- `GPS_VoIP_Pricing.html` (4-page VoIP services)
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- `GPS_VoIP_Tier_Comparison.html` (6-page VoIP tiers)
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---
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## Complete Pricing Structure
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### GPS Endpoint Monitoring
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- **GPS-BASIC:** $19/endpoint/month - Essential protection
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- **GPS-PRO:** $26/endpoint/month - Business protection ⭐ MOST POPULAR
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- **GPS-ADVANCED:** $39/endpoint/month - Maximum protection
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- **Equipment Pack:** $25/month (up to 10 devices)
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### Support Plans
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- **Essential:** $200/month (2 hrs included) - $100/hr effective
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- **Standard:** $380/month (4 hrs included) - $95/hr effective ⭐ MOST POPULAR
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- **Premium:** $540/month (6 hrs included) - $90/hr effective
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- **Priority:** $850/month (10 hrs included) - $85/hr effective
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### Block Time (Non-Expiring)
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- **10 hours:** $1,500 ($150/hr)
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- **20 hours:** $2,600 ($130/hr)
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- **30 hours:** $3,000 ($100/hr)
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### Web Hosting
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- **Starter:** $15/month (5GB, 1 website)
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- **Business:** $35/month (25GB, 5 websites) ⭐ MOST POPULAR
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- **Commerce:** $65/month (50GB, unlimited websites)
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### Email Hosting
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**WHM Email (IMAP/POP):**
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- **Base:** $2/mailbox/month (5GB included)
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- **Storage:** +$2 per 5GB block
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- **Pre-configured:**
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- 5GB: $2/month
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- 10GB: $4/month
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- 25GB: $10/month
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- 50GB: $20/month
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**Microsoft 365:**
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- **Business Basic:** $7/user/month
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- **Business Standard:** $14/user/month ⭐ MOST POPULAR
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- **Business Premium:** $24/user/month
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- **Exchange Online:** $5/user/month
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**Email Security Add-on:**
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- **MailProtector/INKY:** $3/mailbox/month (recommended for all WHM email)
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### VoIP Services (GPS-Voice)
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**GPS-Voice Basic:** $22/user/month
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- Unlimited US & Canada calling
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- 1 local phone number (DID)
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- E911 emergency services
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- Voicemail with email delivery
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- Mobile & desktop softphone apps
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- Auto-attendant & call routing
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**GPS-Voice Standard:** $28/user/month ⭐ MOST POPULAR
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- All GPS-Voice Basic features, PLUS:
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- Voicemail transcription
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- Ring groups & call queues
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- Desk phone support
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**GPS-Voice Pro:** $35/user/month
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- All GPS-Voice Standard features, PLUS:
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- SMS text messaging
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- Call recording
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- 2 phone numbers
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- Advanced call analytics
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- CRM integration ready
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**GPS-Voice Call Center:** $55/user/month
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- All GPS-Voice Pro features, PLUS:
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- Call center seat (ACD, queue management)
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- Real-time dashboards
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- Supervisor tools (listen, whisper, barge)
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- Skills-based routing
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- Detailed agent analytics
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**VoIP Add-Ons:**
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- Additional DID: $2.50/month
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- Toll-Free Number: $4.95/month
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- SMS Messaging: $4/month
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- Voicemail Transcription: $3/month
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- MS Teams Integration: $8/month
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- Digital Fax: $12/month
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**Phone Hardware (One-Time):**
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- Basic Desk Phone (T53W): $219
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- Business Desk Phone (T54W): $279
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- Executive Desk Phone (T57W): $359
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- Conference Phone (CP920): $599
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- Wireless Headset (WH62): $159
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- Cordless Phone (W73P): $199
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---
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## Directory Structure
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```
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msp-pricing/
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├── GPS_Price_Sheet_12.html # 4-page GPS monitoring pricing
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├── GPS_VoIP_Pricing.html # 4-page VoIP services pricing
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├── GPS_VoIP_Tier_Comparison.html # 6-page VoIP tier comparison
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├── docs/
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│ ├── gps-pricing-structure.md # GPS pricing data
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│ ├── web-email-hosting-pricing.md # Web/email pricing data
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│ └── voip-pricing-structure.md # VoIP pricing data
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├── calculators/
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│ ├── gps-calculator.py # GPS-only calculator
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│ └── complete-pricing-calculator.py # Full pricing calculator
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├── templates/ # Quote templates (TBD)
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├── session-logs/
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│ └── 2026-02-01-project-import.md # Import session log
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└── README.md # This file
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```
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---
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## Common Pricing Scenarios
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### Small Office (10 endpoints + Website + 5 WHM email)
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**GPS-Pro + Business Hosting + WHM Email + Standard Support**
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```
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GPS-Pro (10 × $26) $260
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Equipment Pack $25
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Standard Support (4 hrs) $380
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Business Hosting $35
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WHM Email 10GB (5 × $4) $20
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Email Security (5 × $3) $15
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----------------------------------------
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MONTHLY TOTAL: $735
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ANNUAL TOTAL: $8,820
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```
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### Modern Business (22 endpoints + Website + 15 M365)
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**GPS-Pro + Business Hosting + M365 Standard + Premium Support**
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```
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GPS-Pro (22 × $26) $572
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Premium Support (6 hrs) $540
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Business Hosting $35
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M365 Business Standard (15 × $14) $210
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----------------------------------------
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MONTHLY TOTAL: $1,357
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ANNUAL TOTAL: $16,284
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```
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### E-Commerce (42 endpoints + Commerce + 20 M365 + Add-ons)
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**GPS-Pro + Commerce Hosting + M365 + Priority Support + IP**
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```
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GPS-Pro (42 × $26) $1,092
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Priority Support (10 hrs) $850
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Commerce Hosting $65
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M365 Business Standard (20 × $14) $280
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Dedicated IP $5
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Premium SSL $6
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----------------------------------------
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MONTHLY TOTAL: $2,298
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ANNUAL TOTAL: $27,576
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```
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### Web & Email Only (No GPS)
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**Business Hosting + 8 WHM Email**
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```
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Business Hosting $35
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WHM Email 10GB (8 × $4) $32
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Email Security (8 × $3) $24
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----------------------------------------
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MONTHLY TOTAL: $91
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ANNUAL TOTAL: $1,092
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```
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### Complete Solution (15 endpoints + Website + Email + VoIP)
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**GPS-Pro + Business Hosting + VoIP + Premium Support**
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```
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GPS-Pro (15 × $26) $390
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Premium Support (6 hrs) $540
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Business Hosting $35
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GPS-Voice Standard (15 × $28) $420
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Toll-Free Number $4.95
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----------------------------------------
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MONTHLY TOTAL: $1,389.95
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ANNUAL TOTAL: $16,679.40
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```
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**Hardware (One-Time):**
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```
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Basic Desk Phones (15 × $219) $3,285
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```
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---
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## Calculator Usage
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### Python API
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```python
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from calculators.complete_pricing_calculator import (
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calculate_complete_quote,
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print_complete_quote
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)
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# Calculate custom quote
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quote = calculate_complete_quote(
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# GPS
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gps_endpoints=15,
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gps_tier='pro',
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equipment_devices=5,
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support_plan='standard',
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# Web
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web_hosting_tier='business',
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# Email
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email_type='whm', # or 'm365'
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email_users=10,
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whm_storage_gb=10,
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whm_security=True,
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# Add-ons
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dedicated_ip=False
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)
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print_complete_quote(quote)
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```
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### Individual Calculators
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```python
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# GPS only
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from calculators.gps_calculator import calculate_gps_quote
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quote = calculate_gps_quote(
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endpoints=10,
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tier='pro',
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support_plan='standard'
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)
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# WHM Email
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from calculators.complete_pricing_calculator import calculate_whm_email
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email = calculate_whm_email(
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mailboxes=5,
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storage_gb_per_mailbox=10,
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include_security=True
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)
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# M365 Email
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from calculators.complete_pricing_calculator import calculate_m365_email
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m365 = calculate_m365_email(users=10, plan='standard')
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# Web Hosting
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from calculators.complete_pricing_calculator import calculate_web_hosting
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web = calculate_web_hosting(tier='business', extra_storage_gb=20)
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```
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---
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## Key Features
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✓ **GPS Endpoint Monitoring** - 3 tiers with equipment pack option
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✓ **Flexible Support Plans** - 2-10 hours included, $85-100/hr effective
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✓ **Non-Expiring Block Time** - Project hours that never expire
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✓ **Web Hosting** - 3 tiers from starter to e-commerce
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✓ **Dual Email Options** - Budget WHM or full M365
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✓ **Email Security** - MailProtector/INKY add-on
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✓ **VoIP Services** - 4 tiers from basic to call center ($22-55/user)
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✓ **Unified Communications** - Voice, SMS, fax, video conferencing
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✓ **Phone Hardware** - Professional desk phones and accessories
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✓ **Predictable Monthly Costs** - No surprise bills
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✓ **Per-Endpoint Pricing** - Scales with business size
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✓ **Equipment Monitoring** - Extend coverage to network gear
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✓ **Complete IT Solution** - Monitoring + Hosting + Communications
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---
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## Pricing Philosophy
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### GPS (Guru Protection Services)
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**Goal:** Enterprise-grade security at small business prices
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- Predictable monthly monitoring per endpoint
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- Support hours bundled for predictability
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- Block time for projects and overages
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### Web/Email Hosting
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**Goal:** Managed specialty hosting with personal service
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- Budget-friendly WHM email for IMAP/POP users
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- M365 for collaboration and compliance needs
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- Fair storage pricing with no "gotcha" fees
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### VoIP Services (GPS-Voice)
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**Goal:** Enterprise phone systems without enterprise prices
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- Professional features at every tier
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- Support covered under existing GPS plans
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- No hidden fees or usage surprises
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- White-label OIT platform with 68-76% margins
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- Free number porting for GPS clients
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- Hardware configured and ready to use
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### Storage Overages
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**WHM Email Storage Policy:**
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- Hard quota per mailbox (not pooled)
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- Mail continues to deliver over quota (customer-friendly)
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- Notifications when approaching/exceeding quota
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- $2 per 5GB block ($0.40/GB effective)
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**Migration Strategy for Legacy "Unlimited" Clients:**
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- 60-90 day notice before billing changes
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- One-time mailbox cleanup service offered
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- Suggest M365 migration for heavy users (200+ GB)
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- Transparent reporting on current usage
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---
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## National Pricing Comparisons
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### Our Position vs. Market
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**Hourly Labor:**
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- ACG Rate: $130-165/hour (full rate)
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- GPS Support: $85-100/hour (effective rate on plans)
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- Market: $60-120/hour (agencies), $45/hour (freelancers)
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- **Result:** Competitive with professional MSPs, excellent value on support plans
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**Web Hosting:**
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- ACG: $15-65/month (managed)
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- Market: $3-30/month (shared), $20-100/month (VPS)
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- **Result:** Premium managed service, competitive with specialty hosts
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**Email Hosting:**
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- ACG WHM: $2-20/month (5-50GB)
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- ACG M365: $7-24/user (standard Microsoft pricing)
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- Market: $2-12/month (basic), $7-30/month (M365)
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- **Result:** Budget option (WHM) + enterprise option (M365)
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**VoIP Services:**
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- ACG GPS-Voice: $22-55/user (4 tiers)
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- Market Basic: $10-20/user
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- Market Mid-Range: $20-35/user
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- Market Advanced/Enterprise: $35-50+/user
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- **Result:** Competitive mid-market pricing with excellent margins (68-76%)
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**Web Development:**
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- ACG: $130-165/hour
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- Market: $45-120/hour (varies widely)
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- Small business site: $5,000-20,000
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- **Result:** Professional MSP pricing
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---
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## TODO / Future Enhancements
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### Templates
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- [ ] Create quote templates (Word/PDF)
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- [ ] Build proposal templates with ROI data
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- [ ] Create service agreement templates
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### Calculators
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- [ ] Competitor comparison calculator
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- [ ] ROI calculator (cost of breach, downtime costs)
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- [ ] Internal margin calculator
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- [ ] Customer-facing web calculator (React/Vue)
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### Marketing Materials
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- [ ] Cost-of-breach calculator for security justification
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- [ ] TCO comparison (DIY vs managed)
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- [ ] Case studies with pricing examples
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### Integration
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- [ ] Connect to ClaudeTools API
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- [ ] Auto-generate quotes in database
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- [ ] QuickBooks integration for billing
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- [ ] CRM integration (Syncro/Autotask)
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---
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## Resources
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### Contact
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- **Phone:** 520.304.8300
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- **Email:** mike@azcomputerguru.com
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- **Website:** azcomputerguru.com
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- **Address:** 7437 E. 22nd St, Tucson, AZ 85710
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### Documentation
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- National pricing research (see session logs)
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- Industry recommendations by vertical
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- Migration strategies for legacy clients
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- Email security platform comparison
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---
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## Project History
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**2026-02-01:** Project created and fully imported from web version
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- GPS pricing structure documented
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- Web/email hosting pricing added
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- VoIP pricing imported (GPS-Voice 4 tiers, $22-55/user)
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- Python calculators created
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- National pricing research compiled
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- HTML price sheets created (GPS, VoIP Pricing, VoIP Tier Comparison)
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- Session logs initiated
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- 10DLC SMS fees clarified with OIT (no additional charges)
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---
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**Last Updated:** 2026-02-01
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**Protecting Tucson Businesses Since 2001**
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