claudetools/projects/msp-pricing/marketing/Cybersecurity-OnePager-Content.md

Cybersecurity One-Pager Content

Target: Small Business Owners (5-50 employees) Format: Front/Back 8.5" x 11" Last Updated: 2026-02-01

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FRONT SIDE: THE THREAT LANDSCAPE

Title

Cybersecurity for Arizona Small Businesses: Why You Can't Afford to Wait

Section 1: The Myth vs. Reality

MYTH: "We're too small to be targeted"

REALITY:

• 43% of cyberattacks target small businesses (Verizon DBIR)
• 60% of small businesses close within 6 months of a major breach
• Average breach cost: $120,000-$200,000 for small businesses
• Hackers use automated tools that target vulnerable systems regardless of company size

Why Small Businesses?

• Easier targets than enterprises (weaker security)
• Valuable data (customer info, financial records, credentials)
• Often lack IT security expertise
• Less likely to detect attacks quickly

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Section 2: The Top 5 Threats Facing Tucson Businesses

1. RANSOMWARE - Your Files Held Hostage

What Happens:

• Malware encrypts all your files (documents, photos, databases)
• Attackers demand $10,000-$50,000 payment in cryptocurrency
• Even if you pay, no guarantee you'll get files back
• Business operations halt completely

Real Example:

• Tucson medical practice, 2023
• Ransomware encrypted patient records
• $40,000 ransom demanded
• 2 weeks of downtime
• Total cost: $85,000+ (ransom + recovery + lost revenue)

Statistics:

• 1 in 5 small businesses hit with ransomware (Cybersecurity Ventures)
• Average ransom: $31,000 (but rising)
• 46% of businesses pay the ransom but don't get full data back

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2. PHISHING ATTACKS - The Employee Email Trap

What Happens:

• Employee receives email that looks legitimate (bank, vendor, CEO)
• Email contains malicious link or attachment
• One click = stolen credentials or malware installation
• Attacker gains access to systems, email, financial accounts

Real Example:

• "Your invoice is ready" email to accounting department
• Employee downloads "invoice.pdf" (actually malware)
• Attacker steals bank account access
• $47,000 wire transfer to fraudulent account

Statistics:

• 95% of all breaches start with phishing (IBM Security)
• Average organization receives 10+ phishing emails per employee per month
• Only takes ONE click to compromise entire network

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3. BUSINESS EMAIL COMPROMISE (BEC) - The CEO Fraud

What Happens:

• Attacker spoofs CEO or vendor email address
• Sends urgent wire transfer request to accounting
• Employee follows "CEO's orders" and wires money
• Funds transferred to offshore account and disappear

Real Example:

• Arizona construction company, 2024
• "CEO" emails CFO: "Need immediate wire transfer for supplier"
• $125,000 sent before fraud discovered
• Money never recovered

Statistics:

• BEC attacks cost businesses $2.4 billion annually (FBI IC3)
• Average loss per incident: $120,000
• 80% of losses are never recovered

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4. UNPATCHED SOFTWARE - The Open Door

What Happens:

• Software vendors release security patches monthly
• Unpatched systems have known vulnerabilities
• Hackers scan for vulnerable systems and exploit them
• Automated attacks require zero skill

Real Examples:

• WannaCry (2017): Exploited unpatched Windows systems, affected 300,000+ computers, caused $4 billion in damages
• NotPetya (2017): Unpatched accounting software, $10 billion global damages

Statistics:

• 60% of breaches involve unpatched vulnerabilities (Ponemon Institute)
• Average time from patch release to exploit: 7 days
• Average small business patch lag: 30-60 days (or never)

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5. INSIDER THREATS - The Disgruntled Employee

What Happens:

• Former employee still has system access
• Disgruntled employee sells credentials
• Negligent employee falls for phishing
• Contractor overstays access permissions

Real Example:

• Phoenix retail company, 2023
• Fired IT contractor still had admin access
• Deleted customer database and backup files
• $200,000 in recovery costs, lost customers

Statistics:

• 34% of breaches involve internal actors (Verizon DBIR)
• 60% of organizations don't revoke access within 24 hours of termination
• Average cost of insider incident: $484,000

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Section 3: The True Cost of a Breach

COST BREAKDOWN (Typical Small Business Breach):

Cost Category	Range
Forensic Investigation	$10,000-$50,000
Legal Fees	$15,000-$100,000
Notification & Credit Monitoring	$5,000-$20,000
Lost Productivity	$25,000-$100,000
Lost Revenue (downtime)	$50,000-$500,000
Regulatory Fines (HIPAA/PCI)	$50,000+
Reputation Damage	Unquantifiable
Customer Churn	25-40% of customers

TOTAL TYPICAL BREACH COST: $120,000-$1,240,000

Hidden Costs:

• Increased cyber insurance premiums (200-400%)
• Lost business opportunities (RFPs requiring security certifications)
• Employee morale and turnover
• Management time dealing with incident (hundreds of hours)

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Section 4: Warning Signs You're At Risk

Check ALL that apply:

• Using Windows 7 or older operating systems
• No centralized patch management system
• Employees use personal email for work communications
• No multi-factor authentication (MFA) on critical systems
• Passwords shared via text message or email
• No email security filtering beyond basic spam blocking
• No endpoint security (or just basic consumer antivirus)
• No backup system or untested disaster recovery plan
• No security awareness training program
• IT handled by "someone's nephew" or no dedicated IT
• Staff reuse same password across multiple sites
• No documented offboarding process (former employees keep access)
• No network segmentation (everything on same network)
• Critical systems accessible from home with no VPN

SCORING:

• 0-2 checked: You're doing better than average (but still at risk)
• 3-5 checked: HIGH RISK - You're a prime target
• 6+ checked: CRITICAL RISK - Breach is likely imminent

If 3 or more boxes are checked, you need immediate security improvements.

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BACK SIDE: THE GPS SOLUTION

Section 1: How GPS Protects Tucson Businesses

GPS uses a 3-layer security approach to stop attacks before they succeed:

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LAYER 1: PREVENTION - Stop Attacks Before They Happen

Advanced Endpoint Detection & Response (EDR)

• Not just antivirus—stops unknown threats using AI and behavioral analysis
• Blocks ransomware before it encrypts files
• Detects and stops fileless attacks
• Prevents credential theft and lateral movement

DNS Filtering

• Blocks access to known malicious websites automatically
• Prevents phishing site visits (even if employee clicks link)
• Stops malware command-and-control communication
• Enforces safe browsing policies

Email Security (MailProtector/INKY)

• Advanced anti-phishing filters analyze sender behavior
• Banner warnings on external emails
• Blocks spoofed CEO/vendor emails (BEC prevention)
• Quarantines malicious attachments before delivery

Automated Patch Management

• Critical security patches deployed within 24 hours
• Operating system, applications, firmware all covered
• Tested deployment to prevent disruption
• Compliance reporting for audits

Security Awareness Training

• Monthly interactive phishing simulations
• Quarterly training modules on current threats
• Track employee security scores
• Turn employees from weakness into defense layer

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LAYER 2: DETECTION - Catch Threats That Slip Through

24/7 Monitoring & Alerting

• Real-time threat detection on all endpoints
• Security Operations Center (SOC) reviewing alerts
• Anomaly detection for unusual behavior
• Immediate notification of critical threats

Dark Web Monitoring

• Scans dark web marketplaces for leaked credentials
• Alerts if employee or company data found for sale
• Proactive password reset before attackers strike
• Breach notification reports

Behavioral Analysis

• Detects unusual login times/locations
• Identifies abnormal file access patterns
• Flags unusual network traffic
• Catches insider threats

Real-Time Security Logs

• Complete audit trail of all system activity
• Failed login attempt tracking
• File access and modification logs
• Network connection monitoring

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LAYER 3: RESPONSE - Minimize Damage If Breach Occurs

Incident Response Plan

• Documented procedures for every threat type
• Clear escalation paths and responsibilities
• Communication templates for customers/vendors
• Legal and compliance guidance

Managed Backups

• Automated daily backups of all critical systems
• Offsite encrypted storage (3-2-1 backup rule)
• Regular restore testing (monthly)
• Recovery Time Objective: 4 hours

Ransomware Rollback

• Automatic snapshot technology
• Restore encrypted files within hours without paying ransom
• Minimal data loss (RPO: 1 hour)
• Business continuity maintained

Legal & Compliance Support

• Breach notification assistance (state and federal requirements)
• Cyber insurance claim support and documentation
• Regulatory compliance reporting (HIPAA, PCI-DSS)
• Forensic investigation coordination

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Section 2: GPS Tiers & Security Features Comparison

Security Feature	GPS-BASIC ($19/endpoint)	GPS-PRO ($26/endpoint)	GPS-ADVANCED ($39/endpoint)
Core Protection
Antivirus & Anti-malware	[OK]	[OK]	[OK]
24/7 Monitoring & Alerting	[OK]	[OK]	[OK]
Automated Patch Management	[OK]	[OK]	[OK]
Monthly Health Reports	[OK]	[OK]	[OK]
Remote Management	[OK]	[OK]	[OK]
Advanced Security
Advanced EDR (Endpoint Detection & Response)	-	[OK]	[OK]
Email Security (Anti-phishing)	-	[OK]	[OK]
DNS Filtering (Web Protection)	-	[OK]	[OK]
Dark Web Monitoring	-	[OK]	[OK]
Security Awareness Training	-	[OK]	[OK]
Cloud App Monitoring (M365/Google)	-	[OK]	[OK]
Maximum Protection
Advanced Threat Intelligence	-	-	[OK]
Ransomware Rollback	-	-	[OK]
Compliance Tools (HIPAA/PCI/SOC2)	-	-	[OK]
Priority Incident Response	-	-	[OK]
Enhanced SaaS Backup	-	-	[OK]
Forensic Investigation Support	-	-	[OK]

RECOMMENDED:

• GPS-PRO for most businesses
• GPS-ADVANCED for regulated industries (medical, legal, finance)
• GPS-BASIC only for very simple environments with minimal risk

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Section 3: Real Client Success Story

CASE STUDY: Southwest Legal Partners

The Situation:

• 18-employee law firm in Tucson
• Sophisticated phishing attack targeting accounting department
• Email spoofed from managing partner requesting wire transfer
• Malicious attachment designed to steal credentials

GPS Response:

• Email security flagged spoofed sender (external email with internal display name)
• Banner warning displayed: "EXTERNAL EMAIL - Verify sender"
• EDR detected malicious attachment, quarantined immediately
• Alert sent to GPS SOC within 45 seconds
• Endpoint isolated from network automatically
• Accounting staff received immediate security training refresher

Outcome:

• Zero data loss
• Zero downtime
• Zero financial loss
• Attack prevented before any damage

Potential Breach Cost Without GPS:

• Credential theft + fraudulent wire transfer: $75,000-$150,000
• Client data exposure + breach notification: $30,000
• Regulatory investigation (attorney-client privilege): $50,000+
• Reputation damage to law firm: Unquantifiable

GPS Monthly Investment: $702/month (18 endpoints × $26 + $234 support)

ROI: One prevented breach paid for 8-17 YEARS of GPS protection

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Section 4: ROI Calculator - Your Security Investment vs. Breach Cost

EXAMPLE: 15-Employee Business

GPS-PRO Investment:

15 endpoints × $26/month = $390/month
Email security (15 × $3) = $45/month
Standard Support Plan = $380/month
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Total Monthly: $815/month
Annual Investment: $9,780/year

Average Breach Cost for 15-Employee Business:

Low-end breach: $120,000
High-end breach: $200,000

Breach Prevention ROI:

$120,000 ÷ $9,780 = 12.3 years of GPS protection
$200,000 ÷ $9,780 = 20.4 years of GPS protection

ROI Percentage: 1,200-2,000%

ONE PREVENTED BREACH PAYS FOR 12-20 YEARS OF GPS

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WHAT IF YOU'RE NOT BREACHED?

Even without a breach, GPS provides value:

• Cyber Insurance Discounts: 10-25% premium reduction (saves $1,000-5,000/year)
• Compliance Efficiency: Automated reporting saves 40+ hours/year ($4,000-8,000)
• Reduced Downtime: Proactive monitoring prevents outages (saves $10,000+/year)
• Employee Productivity: Less malware/slowness = 2-5% productivity gain ($15,000-30,000/year)

Conservative Annual Value: $30,000-50,000

GPS pays for itself even if you're NEVER breached.

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Section 5: Free Security Risk Assessment

GET YOUR FREE SECURITY RISK ASSESSMENT

What We'll Do (No Obligation):

1. External Vulnerability Scan

   • Scan your public-facing systems for exploitable vulnerabilities
   • Identify open ports and exposed services
   • Check for outdated software versions
   • Test for common misconfigurations

2. Dark Web Scan

   • Search dark web marketplaces for your company domain
   • Identify any leaked employee credentials
   • Check for breached vendor accounts
   • Report any compromised data found

3. Email Security Test

   • Send simulated phishing emails (with permission)
   • Measure employee susceptibility
   • Identify high-risk users
   • Provide training recommendations

4. Written Report with Risk Score

   • Detailed findings for each risk area
   • Severity ratings (Critical/High/Medium/Low)
   • Prioritized remediation roadmap
   • Estimated cost of fixing each issue

5. Custom GPS Recommendation

   • Right-sized protection tier for your business
   • Exact monthly cost breakdown
   • Implementation timeline
   • No pressure, no sales pitch

Assessment Timeline: 3-5 business days Your Investment: $0 Our Investment: $500 (waived for assessment participants)

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Section 6: Call to Action

CONTACT ARIZONA COMPUTER GURU

Schedule Your Free Security Assessment:

Phone: 520.304.8300 Email: security@azcomputerguru.com Web: azcomputerguru.com/security-assessment

Office Location: 7437 E. 22nd St, Tucson, AZ 85710 (We're local—you can visit us anytime)

Office Hours: Monday-Friday: 8:00 AM - 5:00 PM Emergency Support: 24/7 for GPS clients

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Section 7: Guarantee & Special Offer

30-DAY MONEY-BACK GUARANTEE

If GPS doesn't give you peace of mind about your cybersecurity in the first 30 days, we'll refund 100% of your fees. No questions asked.

NEW CLIENT SPECIAL OFFER

Sign up within 30 days and receive:

• [OK] Waived setup fees (normally $500)
• [OK] First month 50% off support plan (save $190-425)
• [OK] Free comprehensive security assessment ($500 value)
• [OK] Free dark web monitoring scan ($200 value)
• [OK] Free phishing simulation for all employees ($300 value)

Total Value: $1,500-1,925

Mention code "SECURITY2026" when you call.

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BOTTOM TAGLINE: "Protecting Tucson Businesses from Cyber Threats Since 2001"

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Design Notes

Color Palette:

• Primary Blue: #1e3c72 (headings, borders)
• Orange: #f39c12 (highlights, CTAs)
• Red: #dc3545 (threat warnings, cost boxes)
• Green: #27ae60 (protection features, checkmarks)
• Gray: #666 (body text)

Visual Elements:

• Warning icons for threat section
• Shield/checkmark icons for protection features
• Red background boxes for breach costs
• Green background boxes for GPS protection
• Gradient backgrounds for CTA sections
• Tables with proper borders and shading

Typography:

• Font: Segoe UI
• Headings: Bold, dark blue
• Body: 11-12pt, gray
• Callouts: 10-11pt, colored backgrounds

Layout:

• 8.5" × 11" front/back
• 0.5" margins all sides
• Clear visual hierarchy
• Scannable sections with headers
• Proper white space