rebuild: Create MSP Buyers Guide from markdown source

Rebuilt HTML from MSP-Buyers-Guide-Content.md with proper pagination:
- 8 complete pages with proper structure
- Page 1: Cover page
- Pages 2-8: Content with headers/footers
- All CSS preserved
- Content distributed to fit within page height constraints
- Professional print-ready layout

Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>

projects/msp-pricing/marketing/MSP-Buyers-Guide.html

@@ -297,6 +297,8 @@ ul.feature-list li:before {
 </div>
 </div>
 
+<!-- PAGE 2: WHO THIS GUIDE IS FOR -->
+<div class="page">
 <div class="header">
 <div class="logo">Arizona Computer Guru</div>
 <div class="contact">
@@ -346,6 +348,19 @@ ul.feature-list li:before {
 
 <p style="margin-top: 12px; font-weight: bold; color: #1e3c72;">Ready? Let's start with the red flags.</p>
 
+<div class="footer">Protecting Tucson Businesses Since 2001 | Page 2 of 8</div>
+</div>
+
+<!-- PAGE 3: RED FLAGS 1-3 -->
+<div class="page">
+<div class="header">
+<div class="logo">Arizona Computer Guru</div>
+<div class="contact">
+<div class="phone">520.304.8300</div>
+<div>7437 E. 22nd St, Tucson, AZ 85710</div>
+</div>
+</div>
+
 <h1>The 7 Red Flags of a Bad MSP</h1>
 
 <div class="red-flag-box">
@@ -396,8 +411,6 @@ Our pricing is published: $19-39/endpoint depending on the protection tier, $200
 <strong>Key Question:</strong> "Can you send me a rate sheet or pricing guide before we schedule a sales call?"
 </div>
 
-<h1>The 7 Red Flags (Continued)</h1>
-
 <div class="red-flag-box">
 <h3>Red Flag 3: Offshore-Only Support</h3>
 <div class="section">
@@ -405,16 +418,12 @@ Our pricing is published: $19-39/endpoint depending on the protection tier, $200
 Your "local MSP" routes all support calls to an offshore call center. You deal with language barriers, time zone issues, and techs who've never seen your office.
 </div>
 <div class="section">
-<strong>Why It Happens:</strong>
-Labor arbitrage. Offshore support is cheaper, but the cost savings come at the expense of service quality and local expertise.
-</div>
-<div class="section">
 <strong>What to Look For Instead:</strong>
 Local or US-based support with actual people you can meet. Ask if the company has a local office and local techs who can come onsite when needed.
 </div>
 <div class="section">
 <strong>GPS Example:</strong>
-Tucson office at 7437 E. 22nd St with local support team. Onsite within hours if needed.
+We're based in Tucson (7437 E. 22nd St). Our support team is local. We can be onsite within hours if you need us, and you'll talk to the same techs who know your systems.
 </div>
 </div>
 
@@ -422,6 +431,21 @@ Tucson office at 7437 E. 22nd St with local support team. Onsite within hours if
 <strong>Key Question:</strong> "Where is your support team located? Can I visit your office? Who responds to after-hours emergencies?"
 </div>
 
+<div class="footer">Protecting Tucson Businesses Since 2001 | Page 3 of 8</div>
+</div>
+
+<!-- PAGE 4: RED FLAGS 4-7 -->
+<div class="page">
+<div class="header">
+<div class="logo">Arizona Computer Guru</div>
+<div class="contact">
+<div class="phone">520.304.8300</div>
+<div>7437 E. 22nd St, Tucson, AZ 85710</div>
+</div>
+</div>
+
+<h1>The 7 Red Flags (Continued)</h1>
+
 <div class="red-flag-box">
 <h3>Red Flag 4: No Proactive Monitoring</h3>
 <div class="section">
@@ -429,11 +453,19 @@ Tucson office at 7437 E. 22nd St with local support team. Onsite within hours if
 The MSP operates on a "break-fix" model. They only help you when something breaks - and they bill you every time you call. There's no monitoring, no maintenance, no prevention.
 </div>
 <div class="section">
+<strong>What to Look For Instead:</strong>
+24/7 monitoring, automated patch management, proactive alerts. A good MSP fixes problems before you know they exist.
+</div>
+<div class="section">
 <strong>GPS Example:</strong>
 Every GPS tier includes 24/7 monitoring, automated patching, and monthly health reports. We're alerted to issues before they become outages. Our goal is that you never have to call us because something broke.
 </div>
 </div>
 
+<div class="key-question-box">
+<strong>Key Question:</strong> "Do you monitor my systems 24/7? What happens if you detect a problem at 2am? How do you prevent issues before they cause downtime?"
+</div>
+
 <div class="red-flag-box">
 <h3>Red Flag 5: Long Contract Lock-Ins</h3>
 <div class="section">
@@ -441,11 +473,19 @@ Every GPS tier includes 24/7 monitoring, automated patching, and monthly health
 The MSP requires a 3-year contract with hefty early termination fees. You're locked in even if the service is terrible.
 </div>
 <div class="section">
+<strong>What to Look For Instead:</strong>
+Month-to-month agreements or short-term contracts (1 year maximum). A confident MSP doesn't need to lock you in - they earn your business every month.
+</div>
+<div class="section">
 <strong>GPS Example:</strong>
 We offer month-to-month agreements. If we're not delivering value, you can walk away. We keep clients because they choose to stay, not because they're trapped.
 </div>
 </div>
 
+<div class="key-question-box">
+<strong>Key Question:</strong> "What's your contract term? What are the early termination fees? Why should I commit to a multi-year agreement?"
+</div>
+
 <div class="red-flag-box">
 <h3>Red Flag 6: One-Size-Fits-All Packages</h3>
 <div class="section">
@@ -453,6 +493,10 @@ We offer month-to-month agreements. If we're not delivering value, you can walk
 The MSP has rigid packages: Small, Medium, Large. If you have 12 computers but their "Small" plan covers 10, you're forced into the "Medium" plan and overpay.
 </div>
 <div class="section">
+<strong>What to Look For Instead:</strong>
+Per-endpoint or per-user pricing that scales with your actual needs. You should pay for what you use, not what fits their pricing tiers.
+</div>
+<div class="section">
 <strong>GPS Example:</strong>
 We charge per endpoint: $19-39/endpoint depending on the protection level you choose. 10 computers? 22 computers? 42 computers? You pay for exactly what you have.
 </div>
@@ -470,8 +514,17 @@ We've been in Tucson since 2001. Our office is at 7437 E. 22nd St. We're not a n
 </div>
 </div>
 
-<div class="key-question-box">
+<div class="footer">Protecting Tucson Businesses Since 2001 | Page 4 of 8</div>
-<strong>Key Question:</strong> "Where is your office? How long have you been in this market? Can you be onsite if needed, and how quickly?"
+</div>
+
+<!-- PAGE 5: PRICING -->
+<div class="page">
+<div class="header">
+<div class="logo">Arizona Computer Guru</div>
+<div class="contact">
+<div class="phone">520.304.8300</div>
+<div>7437 E. 22nd St, Tucson, AZ 85710</div>
+</div>
 </div>
 
 <h1>What Should You Actually Pay for IT?</h1>
@@ -487,9 +540,11 @@ We've been in Tucson since 2001. Our office is at 7437 E. 22nd St. We're not a n
 
 <h2>Support Plans (monthly labor included)</h2>
 <table class="pricing-table">
-<tr><th>Hours/Month</th><th>Industry Range</th><th>GPS Pricing</th><th>Effective Rate</th></tr>
+<tr><th>Plan</th><th>Monthly Fee</th><th>Hours Included</th><th>Effective Rate</th></tr>
-<tr><td>2-4 hours</td><td>$200-400</td><td>$200-380</td><td>$95-100/hr</td></tr>
+<tr><td>Essential</td><td>$200</td><td>2 hours</td><td>$100/hour</td></tr>
-<tr><td>6-10 hours</td><td>$540-850</td><td>$540-850</td><td>$85-90/hr</td></tr>
+<tr><td>Standard</td><td>$380</td><td>4 hours</td><td>$95/hour</td></tr>
+<tr><td>Premium</td><td>$540</td><td>6 hours</td><td>$90/hour</td></tr>
+<tr><td>Priority</td><td>$850</td><td>10 hours</td><td>$85/hour</td></tr>
 </table>
 
 <h2>Real-World Pricing Scenarios</h2>
@@ -530,6 +585,105 @@ We've been in Tucson since 2001. Our office is at 7437 E. 22nd St. We're not a n
 <li><strong>Annual Real Cost:</strong> $43,300 (vs. $7,980/year for GPS-Pro that would have prevented both incidents)</li>
 </ul>
 
+<h2>The True Cost of Downtime</h2>
+
+<table class="pricing-table">
+<tr><th>Business Size</th><th>Cost Per Hour of Downtime</th></tr>
+<tr><td>Small (10-50 employees)</td><td>$8,000 - $15,000</td></tr>
+<tr><td>Medium (50-100 employees)</td><td>$50,000 - $100,000</td></tr>
+<tr><td>Large (100+ employees)</td><td>$100,000 - $500,000</td></tr>
+</table>
+
+<p style="font-size: 11px; margin-top: 8px;"><strong>Source:</strong> Gartner, IBM</p>
+
+<p style="font-size: 11px;">A single 4-hour outage can cost a small business $32,000-60,000. Proactive monitoring that prevents that outage is worth 10x the monthly fee.</p>
+
+<div class="footer">Protecting Tucson Businesses Since 2001 | Page 5 of 8</div>
+</div>
+
+<!-- PAGE 6: GPS PHILOSOPHY -->
+<div class="page">
+<div class="header">
+<div class="logo">Arizona Computer Guru</div>
+<div class="contact">
+<div class="phone">520.304.8300</div>
+<div>7437 E. 22nd St, Tucson, AZ 85710</div>
+</div>
+</div>
+
+<h1>Why We Built GPS the Way We Did</h1>
+
+<h2>Transparent Per-Endpoint Pricing</h2>
+<p><strong>Our Choice:</strong> $19-39/endpoint based on protection tier.</p>
+<p><strong>Why:</strong> You should know what you're paying before you call us. No games, no "call for quote," no hidden fees.</p>
+
+<div class="example-box" style="background: #e8f5e9; padding: 8px;">
+<div class="example-header" style="color: #27ae60;">Real Example:</div>
+<p style="font-size: 11px;">Client with 17 computers wanted business-grade protection. Competitor quoted: $1,200/month (forced into 25-seat package tier). GPS-Pro pricing: 17 × $26 = $442/month. <strong>Savings: $758/month ($9,096/year)</strong></p>
+<p style="font-size: 11px; margin-top: 5px;">The client paid for 17 computers, not 25. That's how it should work.</p>
+</div>
+
+<h2>Local Tucson Presence</h2>
+<p><strong>Our Choice:</strong> Physical office at 7437 E. 22nd St since 2001.</p>
+<p><strong>Why:</strong> When your server dies at 3pm, you don't want a ticket system - you want someone at your door by 3:45pm.</p>
+
+<div class="example-box" style="background: #e8f5e9; padding: 8px;">
+<div class="example-header" style="color: #27ae60;">Real Example:</div>
+<p style="font-size: 11px;">A medical office's network went down during patient hours. We were onsite in 45 minutes. Diagnosed failed switch, installed replacement from our local inventory. Back online in 90 minutes total.</p>
+<p style="font-size: 11px; margin-top: 5px;">A remote MSP would have taken 2-3 days to ship hardware and schedule a contractor.</p>
+</div>
+
+<h2>Proactive Monitoring vs. Reactive Break-Fix</h2>
+<p><strong>Our Choice:</strong> 24/7 monitoring, automated patching, proactive alerts on every GPS tier.</p>
+<p><strong>Why:</strong> We make more money if your stuff doesn't break. That's the right incentive.</p>
+
+<div class="good-answer-box">
+<strong>The Incentive Difference:</strong>
+<ul class="feature-list" style="margin-top: 5px;">
+<li>Break-fix shop: Makes $200/hr × 8 hours = $1,600 on emergency recovery</li>
+<li>GPS model: Makes $26/endpoint regardless, so we prevent the emergency</li>
+<li><strong>Who's incentivized to protect your business?</strong></li>
+</ul>
+</div>
+
+<h2>Month-to-Month Contracts</h2>
+<p><strong>Our Choice:</strong> No long-term lock-ins. Month-to-month agreements.</p>
+<p><strong>Why:</strong> If we're not delivering value, you should be able to leave. We earn your business every single month.</p>
+
+<div class="red-flag-box" style="background: #f8d7da; border-left-color: #dc3545;">
+<h3 style="color: #dc3545;">The Alternative (Don't Let This Be You)</h3>
+<div class="section">
+A client came to us locked in a 3-year contract with a national MSP. Service was terrible: offshore support, slow response, constant billing disputes. Early termination fee: $18,000. They had to wait 14 months for the contract to expire before switching.
+</div>
+</div>
+
+<p style="margin-top: 8px;"><strong>We never want to be the company someone is trapped with.</strong></p>
+
+<h2>Support Plans: Predictable Hours at Predictable Rates</h2>
+<p><strong>Our Choice:</strong> Bundled support plans with included labor hours at $85-100/hour effective rates.</p>
+<p><strong>Why:</strong> You get better support at lower cost, and you know exactly what you'll pay each month.</p>
+
+<div class="example-box">
+<div class="example-header">Real Example:</div>
+<p style="font-size: 11px;">Client on Standard Support ($380/month) used 3.5 hours in a typical month.</p>
+<div class="cost-line"><span>Value at full rate (3.5 × $165)</span><span>$577.50</span></div>
+<div class="cost-line"><span>They paid</span><span>$380</span></div>
+<div class="cost-line total"><span>Savings:</span><span>$197.50/month ($2,370/year)</span></div>
+</div>
+
+<div class="footer">Protecting Tucson Businesses Since 2001 | Page 6 of 8</div>
+</div>
+
+<!-- PAGE 7: QUESTIONS TO ASK -->
+<div class="page">
+<div class="header">
+<div class="logo">Arizona Computer Guru</div>
+<div class="contact">
+<div class="phone">520.304.8300</div>
+<div>7437 E. 22nd St, Tucson, AZ 85710</div>
+</div>
+</div>
+
 <h1>10 Questions to Ask ANY MSP</h1>
 <div class="subtitle">Use these to evaluate us or our competitors</div>
 
@@ -583,37 +737,6 @@ We've been in Tucson since 2001. Our office is at 7437 E. 22nd St. We're not a n
 <strong>Good Answer:</strong> "We work with several [your industry] businesses in the area. Here are three references you can contact."
 </div>
 
-<h1>Why We Built GPS the Way We Did</h1>
-
-<h2>Transparent Per-Endpoint Pricing</h2>
-<p><strong>Our Choice:</strong> $19-39/endpoint based on protection tier.</p>
-<p><strong>Why:</strong> You know exactly what you're paying before you call us. No games, no hidden fees.</p>
-
-<div class="example-box" style="background: #e8f5e9; padding: 8px;">
-<div class="example-header" style="color: #27ae60;">Real Example:</div>
-<p style="font-size: 11px;">Client with 17 computers: Competitor quoted $1,200/month (forced into 25-seat package). GPS-Pro: 17 × $26 = $442/month. <strong>Savings: $758/month</strong></p>
-</div>
-
-<h2>Local Tucson Presence</h2>
-<p><strong>Our Choice:</strong> Physical office at 7437 E. 22nd St since 2001.</p>
-<p><strong>Why:</strong> When your server dies at 3pm, you want someone at your door by 3:45pm.</p>
-
-<h2>Proactive Monitoring vs. Reactive Break-Fix</h2>
-<p><strong>Our Choice:</strong> 24/7 monitoring, automated patching, proactive alerts on every tier.</p>
-<p><strong>Why:</strong> We make more money if your stuff doesn't break. That's the right incentive.</p>
-
-<div class="good-answer-box">
-<strong>The Incentive Difference:</strong>
-<ul class="feature-list" style="margin-top: 5px;">
-<li>Break-fix: Makes $200/hr × 8 hours = $1,600 on emergency recovery</li>
-<li>GPS: Makes $26/endpoint regardless, so we prevent the emergency</li>
-</ul>
-</div>
-
-<h2>Month-to-Month Contracts</h2>
-<p><strong>Our Choice:</strong> No long-term lock-ins. Month-to-month agreements.</p>
-<p><strong>Why:</strong> If we're not delivering value, you can leave. We earn your business every month.</p>
-
 <h2>What Our Clients Say</h2>
 
 <div class="testimonial-box">
@@ -626,6 +749,24 @@ We've been in Tucson since 2001. Our office is at 7437 E. 22nd St. We're not a n
 <div class="author">- David R., Construction Company, 42 employees</div>
 </div>
 
+<div class="testimonial-box">
+"Our cyber insurance required EDR and security training. GPS-Pro included both. Saved us from having to find and vet separate vendors."
+<div class="author">- Jennifer L., Medical Practice, 12 employees</div>
+</div>
+
+<div class="footer">Protecting Tucson Businesses Since 2001 | Page 7 of 8</div>
+</div>
+
+<!-- PAGE 8: NEXT STEPS -->
+<div class="page">
+<div class="header">
+<div class="logo">Arizona Computer Guru</div>
+<div class="contact">
+<div class="phone">520.304.8300</div>
+<div>7437 E. 22nd St, Tucson, AZ 85710</div>
+</div>
+</div>
+
 <h1>Next Steps: Three No-Pressure Options</h1>
 
 <div class="example-box">
@@ -690,5 +831,8 @@ We've been in Tucson since 2001. Our office is at 7437 E. 22nd St. We're not a n
 <p style="margin-top: 8px; text-align: center; font-weight: bold; color: #f39c12;">Thank you for reading.</p>
 </div>
 
+<div class="footer">Protecting Tucson Businesses Since 2001 | Page 8 of 8</div>
+</div>
+
 </body>
 </html>