Mike Swanson
f4fb131529
Adds 11 client articles and 5 project articles: Clients: kittle, khalsa, anaise, azcomputerguru.com, bg-builders, evs, furrier, horseshoe-management, kittle-design, scileppi-law, western-tire Projects: discord-bot, radio-show, msp-pricing, wrightstown-smarthome, wrightstown-solar Updates wiki/index.md with all new entries, cross-references, and removes seeded client:birthbiologic from compilation queue. Critical findings surfaced: - Kittle: WS2025 EVAL license, no backups, 3 plaintext creds in Syncro - Western Tire: SSL cert *.westerntire.com expires 2026-05-30 - Kittle Design: active compromise (Ken inbox rule unresolved) - Horseshoe Mgmt: plaintext creds for 5+ users in Syncro notes Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
7.2 KiB
type, name, display_name, last_compiled, compiled_by, sources
| type | name | display_name | last_compiled | compiled_by | sources | ||
|---|---|---|---|---|---|---|---|
| project | msp-pricing | MSP Pricing & Marketing | 2026-05-24 | DESKTOP-0O8A1RL/claude-main |
|
MSP Pricing & Marketing
Overview
Pricing structure documentation, calculators, and marketing materials for Arizona Computer Guru's managed services offerings (GPS — Guru Protection Services). Covers GPS Endpoint Monitoring, Support Plans, Block Time, Web Hosting, Email Hosting (WHM + M365), Email Security, and VoIP.
Also includes the MSP Buyers Guide — a marketing document that helps prospects evaluate MSPs, with ACG's GPS plans as the reference example.
Status: Active reference project. Core pricing documentation and Python calculators exist. Buyers Guide exists in HTML (paginated and continuous-scroll versions). Further development (customer-facing web calculator, proposal templates, ROI calculator) is pending.
Location: projects/msp-pricing/ in the ClaudeTools repo.
Tech Stack
| Item | Technology |
|---|---|
| Pricing calculators | Python (py, not python3) |
| Marketing documents | HTML (hand-crafted, dual versions: paginated + continuous-scroll) |
| Content source | Markdown (docs/*.md, marketing/*-Content.md) |
Architecture
The project is a documentation and tooling repository, not a running application.
projects/msp-pricing/
README.md
docs/
gps-pricing-structure.md
web-email-hosting-pricing.md
voip-pricing-structure.md
calculators/
gps-calculator.py
complete-pricing-calculator.py
marketing/
MSP-Buyers-Guide.html -- original paginated
MSP-Buyers-Guide-NoPagination.html -- continuous-scroll (1,100+ lines)
MSP-Buyers-Guide-Content.md
Service-Overview-OnePager-Content.md
GPS_Price_Sheet_12.html
GPS_VoIP_Pricing.html
GPS_VoIP_Tier_Comparison.html
session-logs/
Calculators
gps-calculator.py— GPS-only quotes (endpoints, tiers, equipment, support).complete-pricing-calculator.py— Full integrated quote: GPS + web hosting + email + security. Key functions:calculate_whm_email(),calculate_m365_email(),calculate_web_hosting(),calculate_complete_quote(),print_complete_quote().
Deployment / Hosting
(not documented) — This is a local documentation/tooling project. No deployed service. The Buyers Guide HTML files are intended as print handouts or web-viewable documents, not hosted web pages.
Configuration / Credentials
(not documented) — No secrets or credentials are associated with this project. Pricing data is maintained directly in markdown and HTML files.
Active Work / Open Items
- Create printable quote templates (Word/PDF)
- Add competitor comparison calculator
- Create ROI calculator for prospects
- Add internal margin calculator
- Build customer-facing web calculator
- Create proposal templates
- Add cost-of-breach calculator for security justification
- Buyers Guide: add professional logo image
- Buyers Guide: add icons for red flags
- Buyers Guide: add table of contents with jump links (web version)
- Buyers Guide: add page numbers (print version)
- Buyers Guide: professional photography (Tucson, office, team)
- Buyers Guide: infographics for pricing comparisons
Key Events / History
| Date | Event |
|---|---|
| 2026-02-01 | Project created. Imported GPS Endpoint Monitoring, Support Plans, Web/Email Hosting pricing from web-chat session. Created Python calculators. Documented 4 example scenarios (Small Office, Modern Business, E-Commerce, Web/Email Only). |
| 2026-02-01 | VoIP pricing imported (from November 2025 web chat). GPS-Voice tiers + OIT white-label platform wholesale costs documented. |
| 2026-02-03 | Buyers Guide refinements (Mac session). Created continuous-scroll HTML version (MSP-Buyers-Guide-NoPagination.html). Content improvements: checklist reorder, GPS acronym explanation, Red Flag 2 rewrite (high-pressure sales), block time section added, cost justification notes, contact info updated (info@, $175/hr, 9am–5pm office hours). Next Steps section rewritten. Commit 3c673fd. |
Pricing Reference (as documented — verify before quoting)
GPS Endpoint Monitoring
| Tier | Price |
|---|---|
| GPS-BASIC | $19/endpoint/month |
| GPS-PRO | $26/endpoint/month (most popular) |
| GPS-ADVANCED | $39/endpoint/month |
| Equipment Pack | $25/month (up to 10 devices) |
GPS Support Plans
| Plan | Price | Hours Included |
|---|---|---|
| Essential | $200/month | 2 hrs |
| Standard | $380/month | 4 hrs (most popular) |
| Premium | $540/month | 6 hrs |
| Priority | $850/month | 10 hrs |
Support plan hours are use-it-or-lose-it (do not roll over).
Block Time (never expires)
| Block | Price |
|---|---|
| 10 hours | $1,500 |
| 20 hours | $2,600 |
| 30 hours | $3,000 |
Web Hosting
| Tier | Price | Storage | Sites |
|---|---|---|---|
| Starter | $15/month | 5 GB | 1 |
| Business | $35/month | 25 GB | 5 (most popular) |
| Commerce | $65/month | 50 GB | Unlimited |
Email Hosting
WHM Email: $2/mailbox/month base (5 GB included); +$2 per additional 5 GB block. Legacy "unlimited" clients converting to metered billing — 60–90 day notice before changes.
Microsoft 365:
| SKU | Price |
|---|---|
| Business Basic | $7/user/month |
| Business Standard | $14/user/month (most popular) |
| Business Premium | $24/user/month |
| Exchange Online | $5/user/month |
Email Security Add-on: $3/mailbox/month (MailProtector / migrating to INKY via Kaseya). Works with WHM or M365.
VoIP (GPS-Voice — OIT White Label)
| Tier | Price | Margin |
|---|---|---|
| GPS-Voice Basic | $22/user | 68% |
| GPS-Voice Standard | $28/user | 70% (most popular) |
| GPS-Voice Pro | $35/user | 69% |
| GPS-Voice Call Center | $55/user | 76% |
OIT wholesale: $4/seat/month (regular), $6/seat (call center). Platform fees: $199–299/month billing platform + $500/month PBX minimum + $2,500 one-time onboarding.
ACG Hourly Rate
$175/hour (full rate as of 2026-02-03). GPS Support effective rate: $85–100/hour.
Anti-Patterns / Warnings
[WARNING] Always fetch live rates from Syncro (GET /products/<id> price_retail) before quoting. Never use hardcoded rate tables — proven wrong in practice (2026-05-20 memory entry).
[WARNING] Arizona labor is never taxable. Set taxable=false on all labor line items in Syncro.
[INFO] Email Security platform is in transition: currently MailProtector (Emailservice.io), migrating to INKY via Kaseya bundle. Verify current platform before customer communications.
[INFO] In-house Exchange Server is discontinued. Recommend M365 for any Exchange-level needs.
[INFO] The Buyers Guide contact email was updated to info@azcomputerguru.com (not mike@) and office hours to 9:00 AM–5:00 PM. Earlier versions of the document have stale info.
Backlinks
wiki/clients/— individual client billing records may reference GPS tiers.claude/memory/feedback_syncro_live_rates.md— memory entry: never use hardcoded rate table.claude/memory/feedback_syncro_labor_tax.md— memory entry: Arizona labor is non-taxable