Mike Swanson
f4fb131529
Adds 11 client articles and 5 project articles: Clients: kittle, khalsa, anaise, azcomputerguru.com, bg-builders, evs, furrier, horseshoe-management, kittle-design, scileppi-law, western-tire Projects: discord-bot, radio-show, msp-pricing, wrightstown-smarthome, wrightstown-solar Updates wiki/index.md with all new entries, cross-references, and removes seeded client:birthbiologic from compilation queue. Critical findings surfaced: - Kittle: WS2025 EVAL license, no backups, 3 plaintext creds in Syncro - Western Tire: SSL cert *.westerntire.com expires 2026-05-30 - Kittle Design: active compromise (Ken inbox rule unresolved) - Horseshoe Mgmt: plaintext creds for 5+ users in Syncro notes Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
197 lines
7.2 KiB
Markdown
197 lines
7.2 KiB
Markdown
---
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type: project
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name: msp-pricing
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display_name: MSP Pricing & Marketing
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last_compiled: 2026-05-24
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compiled_by: DESKTOP-0O8A1RL/claude-main
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sources:
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- projects/msp-pricing/session-logs/2026-02-01-project-import.md
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- projects/msp-pricing/session-logs/2026-02-03-buyers-guide-refinements.md
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---
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# MSP Pricing & Marketing
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## Overview
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Pricing structure documentation, calculators, and marketing materials for Arizona Computer Guru's managed services offerings (GPS — Guru Protection Services). Covers GPS Endpoint Monitoring, Support Plans, Block Time, Web Hosting, Email Hosting (WHM + M365), Email Security, and VoIP.
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Also includes the MSP Buyers Guide — a marketing document that helps prospects evaluate MSPs, with ACG's GPS plans as the reference example.
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**Status:** Active reference project. Core pricing documentation and Python calculators exist. Buyers Guide exists in HTML (paginated and continuous-scroll versions). Further development (customer-facing web calculator, proposal templates, ROI calculator) is pending.
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**Location:** `projects/msp-pricing/` in the ClaudeTools repo.
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---
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## Tech Stack
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| Item | Technology |
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| Pricing calculators | Python (py, not python3) |
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| Marketing documents | HTML (hand-crafted, dual versions: paginated + continuous-scroll) |
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| Content source | Markdown (`docs/*.md`, `marketing/*-Content.md`) |
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---
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## Architecture
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The project is a documentation and tooling repository, not a running application.
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```
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projects/msp-pricing/
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README.md
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docs/
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gps-pricing-structure.md
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web-email-hosting-pricing.md
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voip-pricing-structure.md
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calculators/
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gps-calculator.py
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complete-pricing-calculator.py
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marketing/
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MSP-Buyers-Guide.html -- original paginated
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MSP-Buyers-Guide-NoPagination.html -- continuous-scroll (1,100+ lines)
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MSP-Buyers-Guide-Content.md
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Service-Overview-OnePager-Content.md
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GPS_Price_Sheet_12.html
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GPS_VoIP_Pricing.html
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GPS_VoIP_Tier_Comparison.html
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session-logs/
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```
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### Calculators
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- `gps-calculator.py` — GPS-only quotes (endpoints, tiers, equipment, support).
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- `complete-pricing-calculator.py` — Full integrated quote: GPS + web hosting + email + security. Key functions: `calculate_whm_email()`, `calculate_m365_email()`, `calculate_web_hosting()`, `calculate_complete_quote()`, `print_complete_quote()`.
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---
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## Deployment / Hosting
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*(not documented)* — This is a local documentation/tooling project. No deployed service. The Buyers Guide HTML files are intended as print handouts or web-viewable documents, not hosted web pages.
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---
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## Configuration / Credentials
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*(not documented)* — No secrets or credentials are associated with this project. Pricing data is maintained directly in markdown and HTML files.
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---
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## Active Work / Open Items
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- [ ] Create printable quote templates (Word/PDF)
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- [ ] Add competitor comparison calculator
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- [ ] Create ROI calculator for prospects
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- [ ] Add internal margin calculator
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- [ ] Build customer-facing web calculator
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- [ ] Create proposal templates
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- [ ] Add cost-of-breach calculator for security justification
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- [ ] Buyers Guide: add professional logo image
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- [ ] Buyers Guide: add icons for red flags
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- [ ] Buyers Guide: add table of contents with jump links (web version)
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- [ ] Buyers Guide: add page numbers (print version)
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- [ ] Buyers Guide: professional photography (Tucson, office, team)
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- [ ] Buyers Guide: infographics for pricing comparisons
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---
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## Key Events / History
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| Date | Event |
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| 2026-02-01 | Project created. Imported GPS Endpoint Monitoring, Support Plans, Web/Email Hosting pricing from web-chat session. Created Python calculators. Documented 4 example scenarios (Small Office, Modern Business, E-Commerce, Web/Email Only). |
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| 2026-02-01 | VoIP pricing imported (from November 2025 web chat). GPS-Voice tiers + OIT white-label platform wholesale costs documented. |
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| 2026-02-03 | Buyers Guide refinements (Mac session). Created continuous-scroll HTML version (`MSP-Buyers-Guide-NoPagination.html`). Content improvements: checklist reorder, GPS acronym explanation, Red Flag 2 rewrite (high-pressure sales), block time section added, cost justification notes, contact info updated (info@, $175/hr, 9am–5pm office hours). Next Steps section rewritten. Commit `3c673fd`. |
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---
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## Pricing Reference (as documented — verify before quoting)
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### GPS Endpoint Monitoring
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| Tier | Price |
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| GPS-BASIC | $19/endpoint/month |
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| GPS-PRO | $26/endpoint/month (most popular) |
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| GPS-ADVANCED | $39/endpoint/month |
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| Equipment Pack | $25/month (up to 10 devices) |
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### GPS Support Plans
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| Plan | Price | Hours Included |
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|---|---|---|
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| Essential | $200/month | 2 hrs |
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| Standard | $380/month | 4 hrs (most popular) |
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| Premium | $540/month | 6 hrs |
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| Priority | $850/month | 10 hrs |
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Support plan hours are use-it-or-lose-it (do not roll over).
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### Block Time (never expires)
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| Block | Price |
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| 10 hours | $1,500 |
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| 20 hours | $2,600 |
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| 30 hours | $3,000 |
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### Web Hosting
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| Tier | Price | Storage | Sites |
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|---|---|---|---|
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| Starter | $15/month | 5 GB | 1 |
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| Business | $35/month | 25 GB | 5 (most popular) |
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| Commerce | $65/month | 50 GB | Unlimited |
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### Email Hosting
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**WHM Email:** $2/mailbox/month base (5 GB included); +$2 per additional 5 GB block. Legacy "unlimited" clients converting to metered billing — 60–90 day notice before changes.
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**Microsoft 365:**
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| SKU | Price |
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| Business Basic | $7/user/month |
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| Business Standard | $14/user/month (most popular) |
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| Business Premium | $24/user/month |
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| Exchange Online | $5/user/month |
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**Email Security Add-on:** $3/mailbox/month (MailProtector / migrating to INKY via Kaseya). Works with WHM or M365.
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### VoIP (GPS-Voice — OIT White Label)
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| Tier | Price | Margin |
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| GPS-Voice Basic | $22/user | 68% |
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| GPS-Voice Standard | $28/user | 70% (most popular) |
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| GPS-Voice Pro | $35/user | 69% |
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| GPS-Voice Call Center | $55/user | 76% |
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OIT wholesale: $4/seat/month (regular), $6/seat (call center). Platform fees: $199–299/month billing platform + $500/month PBX minimum + $2,500 one-time onboarding.
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### ACG Hourly Rate
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$175/hour (full rate as of 2026-02-03). GPS Support effective rate: $85–100/hour.
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---
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## Anti-Patterns / Warnings
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[WARNING] Always fetch live rates from Syncro (`GET /products/<id> price_retail`) before quoting. Never use hardcoded rate tables — proven wrong in practice (2026-05-20 memory entry).
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[WARNING] Arizona labor is never taxable. Set `taxable=false` on all labor line items in Syncro.
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[INFO] Email Security platform is in transition: currently MailProtector (Emailservice.io), migrating to INKY via Kaseya bundle. Verify current platform before customer communications.
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[INFO] In-house Exchange Server is discontinued. Recommend M365 for any Exchange-level needs.
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[INFO] The Buyers Guide contact email was updated to `info@azcomputerguru.com` (not `mike@`) and office hours to 9:00 AM–5:00 PM. Earlier versions of the document have stale info.
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---
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## Backlinks
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- `wiki/clients/` — individual client billing records may reference GPS tiers
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- `.claude/memory/feedback_syncro_live_rates.md` — memory entry: never use hardcoded rate table
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- `.claude/memory/feedback_syncro_labor_tax.md` — memory entry: Arizona labor is non-taxable
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